Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.6 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
RollWorks
Score 7.9 out of 10
N/A
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that…N/A
Pricing
6senseRollWorks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseRollWorks
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseRollWorks
Considered Both Products
6sense
Chose 6sense
6sense has much of the same capacity as RollWorks but the price point is a bit more premium. But with upside access to more advanced ABM tools.
Chose 6sense
When it came down to it, we were caught between Demandbase and 6sense. Both tools would have fit our needs, 6sense did a better job overall of selling us on the tool itself, how it can be used, how they use it, and what their future vision entailed. Having the ability to add …
Chose 6sense
We've used a couple other ABM softwares. We've done ZoomInfo, we've worked and partnered with RollWorks as well and there are some other quasi ABM tools and features and some other marketing automation platforms that align but not necessarily have the full breadth of experience …
Chose 6sense
Compared to RollWorks and ZoomInfo, 6sense was the top choice for us because of its high industry ranking by Gartner, its data quality, and ability to integrate within our complex tech stack. These were all qualities that helped 6sense outshine the others in addition to the …
Chose 6sense
Did not see the same overall benefits of 6sense after exploring other solutions.
Chose 6sense
Selected 6sense because of robust data that is easy to integrate within existing systems, also account implementation team was extremely helpful in ensuring we were set up for success between sales/marketing.
Chose 6sense
6sense had a much more robust keyword offering, and a trusted content network.
Chose 6sense
It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons.
1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client …
Chose 6sense
6sense has a great product and is easy to use.
RollWorks
Chose RollWorks
RollWorks is the most efficient platform for cost-conscious clients and is typically what we recommend for a company that is starting its ABM strategy. For more robust clients, that have the budget, we tend to recommend 6sense because of the intended functionality and the …
Top Pros
Top Cons
Features
6senseRollWorks
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.8
84 Ratings
3% below category average
RollWorks
-
Ratings
Automated routing and prioritization7.868 Ratings00 Ratings
Customer interaction histories7.977 Ratings00 Ratings
Syndicated content7.556 Ratings00 Ratings
Personalization7.770 Ratings00 Ratings
Engagement data tracking8.081 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.9
82 Ratings
1% above category average
RollWorks
-
Ratings
Ad campaign creation8.177 Ratings00 Ratings
Display advertising7.979 Ratings00 Ratings
Contextual advertising8.068 Ratings00 Ratings
Social advertising7.874 Ratings00 Ratings
Ad reporting and analytics7.880 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.3
94 Ratings
3% above category average
RollWorks
-
Ratings
Standard visitor segmentation8.691 Ratings00 Ratings
Behavioral visitor segmentation8.193 Ratings00 Ratings
ABM sales intelligence8.387 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.3
99 Ratings
5% above category average
RollWorks
-
Ratings
3rd party intent signals8.597 Ratings00 Ratings
Downstream intent signals8.191 Ratings00 Ratings
Account identification8.495 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.7
84 Ratings
8% below category average
RollWorks
-
Ratings
Automated workflow & orchestration7.784 Ratings00 Ratings
Best Alternatives
6senseRollWorks
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Score 7.8 out of 10
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LeanData
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Score 10.0 out of 10
LeanData
LeanData
Score 10.0 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
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Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseRollWorks
Likelihood to Recommend
8.7
(223 ratings)
7.4
(24 ratings)
Likelihood to Renew
9.0
(13 ratings)
10.0
(1 ratings)
Usability
9.6
(27 ratings)
10.0
(2 ratings)
Availability
10.0
(3 ratings)
10.0
(1 ratings)
Performance
9.8
(3 ratings)
10.0
(1 ratings)
Support Rating
9.6
(28 ratings)
8.4
(22 ratings)
Online Training
1.0
(1 ratings)
10.0
(1 ratings)
Implementation Rating
9.6
(4 ratings)
10.0
(1 ratings)
Configurability
9.7
(3 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
10.0
(2 ratings)
9.0
(1 ratings)
Product Scalability
9.9
(3 ratings)
10.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
10.0
(2 ratings)
10.0
(1 ratings)
User Testimonials
6senseRollWorks
Likelihood to Recommend
6sense
I think it's more suited for people or the access that we have. Sales intelligence and the predictive model. It's more suited for people on the demand gen side, the actual iframe itself. Then sales intelligence is for our sales team. It makes sense for demand gen and ABM analysts have access to both, but truthfully, our source of truth and bread and butter is the predictive model.
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NextRoll
I feel the RollWorks platform is a great way to dip your toes into an account-based marketing approach. The easy-to-use features and limited initial requirements as a great way to understand the pillars of a good B2B or account-based strategy. I also feel the support team is strong, especially during onboarding.
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Pros
6sense
  • It makes my job a lot easier in terms of sales is an art as well as a science. It provides that science and the methodology of understanding who is the best people for me to reach out to and at what time should I prioritize certain companies for Q4 versus immediate. It kind of helps balance with my book of who's worth engaging with and getting out in front of versus those that I can probably schedule something for down the line and continue to nurture.
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NextRoll
  • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
  • Their customer success and support team are always willing to go the extra mile to ensure your success.
  • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
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Cons
6sense
  • The only thing that I can think of, and it's not something that I particularly find annoying, but I know that executives, when they do have pushback about the tool, the thing that I hear them say is that they want that ability to see not just how 6sense is impacting from an attribution standpoint, the sale, they want to see more broad attribution capabilities within the tool. I actually think that having a marketer's level knowledge of the technology, I think it probably could be accomplished. That's a possibility that I think would make it an even easier sell internally or externally.
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NextRoll
  • The price is a little high for the product provided.
  • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
  • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
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Likelihood to Renew
6sense
I rated 6Sense a 10 because it has become an indispensable tool for our sales and marketing teams. The platform’s ability to identify high-intent accounts and provide actionable insights has significantly improved our targeting and engagement strategies, resulting in better conversion rates and a more streamlined workflow. Its predictive capabilities give us a competitive edge by allowing us to reach prospects at the right time with personalized messaging. Additionally, 6Sense’s seamless integration with our existing tech stack and CRM makes it easy for our teams to collaborate and align on shared goals. The value it brings to our business development efforts ensures it remains a crucial part of our growth strategy.
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NextRoll
Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
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Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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NextRoll
RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
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Reliability and Availability
6sense
I've never noticed it being down but I rarely log into the web interface
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NextRoll
We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
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Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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NextRoll
The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
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Support Rating
6sense
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
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NextRoll
The RollWorks support team has been fantastic any time I've needed to contact them. About a year ago, I made a gross user error on my end and they were quick and kind, helping me rectify it. As far as implementation, the set-up of RollWorks is mostly self-guided, but it's incredibly intuitive.
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Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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NextRoll
We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
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Implementation Rating
6sense
dont implement it
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NextRoll
RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
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Alternatives Considered
6sense
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
Read full review
NextRoll
The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.
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Contract Terms and Pricing Model
6sense
No answers on this topic
NextRoll
No, everything was very flexible.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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NextRoll
RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
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Return on Investment
6sense
  • I would say prioritizing accounts that 6sense is telling us to do has increased our win rates, has increased our meeting rates, our SDRs, prioritizing six QA from 6sense has greatly increased the amount of meetings they've been able to book. Then from there, open opportunities. Almost all of our closed won opportunities had extensive outreach via marketing. That was because of our knowledge of them through 6sense.
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NextRoll
  • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
  • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
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ScreenShots

RollWorks Screenshots

Screenshot of the interface to upload a Target Account List from a connected CRM or Marketing Automation system. Prioritizing the list uses a fit-based predictive scoring model or layer intent data signals as well as engagement signals to identify in-market accounts.Screenshot of sales teams notifications on accounts engaging with their company, via email alerts and Salesforce dashboards with the Sales Insights-product.Screenshot of some of the websites the RollWorks Engagement Solution enables advertising to a target account list with digital ads.Screenshot of RollWorks’ Partner ecosystem, that can be used to personalize websites, use direct mail, or leverage email signature ads for multi-channel ABM programs.Screenshot of the RollWorks' sales automation product, used to keep prospects engaged through scheduled email outreach from sales.Screenshot of the metrics used to measure account-based programs, appearing in a dashboard or sync with a connected CRM and/or Marketing Automation Platform. This displays spend, impressions, clicks, or conversions at a campaign level. Or users can visualize impact across Target accounts with reach, engagement, influenced opportunity and review metrics.