What users are saying about
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Top Rated
108 Ratings
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Top Rated
25 Ratings

6sense

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Top Rated
108 Ratings
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Score 8.6 out of 100

RollWorks

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Top Rated
25 Ratings
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Score 7.9 out of 100

Attribute Ratings

  • 6sense is rated higher in 1 area: Likelihood to Recommend
  • RollWorks is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Implementation Rating

Likelihood to Recommend

8.6

6sense

86%
46 Ratings
7.9

RollWorks

79%
22 Ratings

Likelihood to Renew

1.0

6sense

10%
1 Rating
10.0

RollWorks

100%
1 Rating

Usability

7.8

6sense

78%
25 Ratings
10.0

RollWorks

100%
2 Ratings

Availability

6sense

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Performance

6sense

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Support Rating

7.9

6sense

79%
26 Ratings
8.1

RollWorks

81%
20 Ratings

Online Training

6sense

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Implementation Rating

1.0

6sense

10%
1 Rating
10.0

RollWorks

100%
1 Rating

Contract Terms and Pricing Model

6sense

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Product Scalability

6sense

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Likelihood to Recommend

6sense

6sense is well suited for organizations that are looking for a single ABM orchestration platform. Their intent data and scoring algorithm seem to be very accurate. Their advertising is very easy to use but I don't have confirmation yet as to the accuracy of the targeting.
Renny Fidlon | TrustRadius Reviewer

RollWorks

Rollworks works for us because we do not have a large budget and we generally do not run super in-depth ABM campaigns. If we had a more focused ABM strategy I could see some of the capabilities falling short. Rollworks checks all the boxes we need at this time, but being a more niche industry we do often struggle with understanding whether we are reaching the right audience through their targeting filters. That being said, we have had a fantastic experience with Rollworks and have a great relationship with our CSM who is consistently assisting with enablement, explaining new features, and helping with strategy and campaign performance. There are new features rolling out regularly and Rollworks has been very upfront and forward about their upcoming roadmap, leaving us excited about future releases.
Anonymous | TrustRadius Reviewer

Pros

6sense

  • Their predictive analytics has thus far proven to be incredibly accurate
  • The UI is intuitive and provides a very good user experience
  • Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.
Kyle Evilsizor | TrustRadius Reviewer

RollWorks

  • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
  • Their customer success and support team are always willing to go the extra mile to ensure your success.
  • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
Jesse Fröhling | TrustRadius Reviewer

Cons

6sense

  • No way to easily use UTMs for ads. If you want to use UTMs for different campaigns but the same creative, you have to upload the ads multiple times in order to be able to use different UTMs
  • Getting the predictive model up and running took a bit longer than we hoped
  • Should be able to allow spend to go to the top performing ads in campaigns rather than be spaced out evenly
Anonymous | TrustRadius Reviewer

RollWorks

  • The price is a little high for the product provided.
  • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
  • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
Anonymous | TrustRadius Reviewer

Pricing Details

6sense

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$975 per month

Likelihood to Renew

6sense

6sense 1.0
Based on 1 answer
product is buggy and I have lost all confidence and support is terrible.
Anonymous | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
Lisa Morrell | TrustRadius Reviewer

Usability

6sense

6sense 7.8
Based on 25 answers
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Jim Barron | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 2 answers
RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
Lisa Morrell | TrustRadius Reviewer

Reliability and Availability

6sense

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
Lisa Morrell | TrustRadius Reviewer

Performance

6sense

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
Lisa Morrell | TrustRadius Reviewer

Support Rating

6sense

6sense 7.9
Based on 26 answers
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
Cay Gliebe | TrustRadius Reviewer

RollWorks

RollWorks 8.1
Based on 20 answers
My rep left, and I had to hunt down a new one, and billing was not automatically charged when it was before, which led to larger bills versus auto withdrawals that occurred previously on a different plan. It's not a big deal, but I'd add more communication about that.
Charlie Riley | TrustRadius Reviewer

Online Training

6sense

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
Lisa Morrell | TrustRadius Reviewer

Implementation Rating

6sense

6sense 1.0
Based on 1 answer
dont implement it
Anonymous | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
Lisa Morrell | TrustRadius Reviewer

Alternatives Considered

6sense

Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well
Stephanie Pennell | TrustRadius Reviewer

RollWorks

RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase when making our selection, and RollWorks won the "bake-off" because of better matching for target accounts, and lower media costs. While the others had some very attractive features, at the core, we need to find the *right* people, and efficiently deliver ABM experiences to those individuals on our buying committees. RollWorks gave us the most confidence that they could do so - and have delivered on that.
Anonymous | TrustRadius Reviewer

Contract Terms and Pricing Model

6sense

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
No, everything was very flexible.
Lisa Morrell | TrustRadius Reviewer

Scalability

6sense

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
Lisa Morrell | TrustRadius Reviewer

Return on Investment

6sense

  • Some ROI seen but we have not had many conversion rates from 6sense thus far
  • Win: More decision-makers involved earlier on. 6sense allows us to get across more contacts and multi-thread much more earlier on in the process.
  • Overall, being able to get across more accounts.
Elizabeth Goydich | TrustRadius Reviewer

RollWorks

  • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
  • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
Anonymous | TrustRadius Reviewer

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