6sense vs. AdRoll ABM

6sense is great for creating a full-funnel experience for customers. You can intelligently segment accounts by where they are so the messaging fits their journey, while also passing accounts that are ready to sales. Also, it helps you connect to other marketing segments through either suppressions, or using that data to inform where to focus or target next.

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I feel the RollWorks platform is a great way to dip your toes into an account-based marketing approach. The easy-to-use features and limited initial requirements as a great way to understand the pillars of a good B2B or account-based strategy. I also feel the support team is strong, especially during onboarding.

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• Workflows help seamlessly create a dynamic campaign experience designed to fit your prospects or customers needs.
• 6sense has a broad depth of intent data that helps inform strategy on both the cross-sell and net-new side.
• 6sense impression & click pixels have allowed us to track activities we typically wouldn't be able to and have enriched the campaign journey.
• The 6sense team is always helpful. I asked for a particular feature & it was created and added to the platform in 6 months. I then got a personal email confirming that they did it & thanking me for the suggestion. They really won me over with that moment.

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• It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
• Their customer success and support team are always willing to go the extra mile to ensure your success.
• The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.

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• Things that I'd like to see 6sense continue to add to the tool would be workflow efficiencies. I think it's a huge treasure trove of things that users could start to do with that, and it's just gotten going, so there have been more limited use cases to this point. However, they've added some really critical functionality to it, especially around tying it in with Conversational Email and what you can do to use CE more efficiently in an automated capacity.
• Previously, we found that we wanted to use CE more, but it was a bit too manual to manage, and we just didn't have the bandwidth across our team for someone to be monitoring and working on that specific tool as much as it needed in order to scale our use of it.
• Now, with the addition of workflows and the capabilities they're adding between those two products, that's been huge.
• I would continue to ask 6sense to add more options to the workflows, both on the data and audience sides of things, to create efficiencies for small, scrappy teams like us. Also, continue to emphasize the quality of the data you're providing. That's a big reason why we've been able to prove the ROI of the tool. When I changed companies, and now that we've been acquired, we've still been able to prove the ROI of the tool.
• As you innovate in other areas, don't lose the emphasis you've had on providing top-notch data as well.

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• The price is a little high for the product provided.
• Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
• This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.

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I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you

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Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space

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For me the usability is very good. I used it as a BDR and was trained on it and used it daily so I know the ins and outs of the platform. It's easy for me to quickly navigate to get what I need and the 6sense extension is a game changer when prospecting

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RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.

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I've never noticed it being down but I rarely log into the web interface

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We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.

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Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

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The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.

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We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.

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The RollWorks support team has been fantastic any time I've needed to contact them. About a year ago, I made a gross user error on my end and they were quick and kind, helping me rectify it. As far as implementation, the set-up of RollWorks is mostly self-guided, but it's incredibly intuitive.

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It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

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We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.

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Not sure. It was here before I got there.

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RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later

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We outgrew N.Rich; however, a consultant pushed us to 6sense rather than our company coming to 6sense organically. I do believe 6sense can equip us for our next phase. In the case of 6sense, the scoring is based on our data and changes as our business changes. N.Rich created a customized model which didn't learn.

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The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.

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No, everything was very flexible.

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Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

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RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.

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• Pipeline created from 6sense prioritized accounts: about X per quarter.
• Meeting conversion rate improved from X percent to X percent.
• Win rate increased by about X points.
• Ad spend efficiency improved, with cost per target account engagement down by about X percent.

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• Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
• Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.

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