What users are saying about
73 Ratings
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Score 7.3 out of 100
3 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

AdEspresso by Hootsuite

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Casey Cleary (LION) | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
AdEspresso by Hootsuite
a/b experiment testing
AB Tasty
8.4
AdEspresso by Hootsuite
Split URL testing
AB Tasty
8.4
AdEspresso by Hootsuite
Multivariate testing
AB Tasty
8.0
AdEspresso by Hootsuite
Multi-page/funnel testing
AB Tasty
7.4
AdEspresso by Hootsuite
Mobile app testing
AB Tasty
7.6
AdEspresso by Hootsuite
Visual / WYSIWYG editor
AB Tasty
7.8
AdEspresso by Hootsuite
Advanced code editor
AB Tasty
8.2
AdEspresso by Hootsuite
Page surveys
AB Tasty
7.3
AdEspresso by Hootsuite
Preview mode
AB Tasty
8.0
AdEspresso by Hootsuite
Experiment scheduler
AB Tasty
8.2
AdEspresso by Hootsuite
Client-side tests
AB Tasty
8.9
AdEspresso by Hootsuite
Mutually exclusive tests
AB Tasty
8.2
AdEspresso by Hootsuite

Audience Segmentation & Targeting

AB Tasty
8.5
AdEspresso by Hootsuite
Standard visitor segmentation
AB Tasty
8.4
AdEspresso by Hootsuite
Behavioral visitor segmentation
AB Tasty
8.4
AdEspresso by Hootsuite
Traffic allocation control
AB Tasty
8.6
AdEspresso by Hootsuite
Website personalization
AB Tasty
8.6
AdEspresso by Hootsuite

Results and Analysis

AB Tasty
7.6
AdEspresso by Hootsuite
Heatmap tool
AB Tasty
6.4
AdEspresso by Hootsuite
Click analytics
AB Tasty
7.9
AdEspresso by Hootsuite
Scroll maps
AB Tasty
7.8
AdEspresso by Hootsuite
Conversion tracking
AB Tasty
7.9
AdEspresso by Hootsuite
Goal tracking
AB Tasty
7.8
AdEspresso by Hootsuite
Test reporting
AB Tasty
8.0
AdEspresso by Hootsuite
Results segmentation
AB Tasty
7.2
AdEspresso by Hootsuite
Experiments results dashboard
AB Tasty
7.7
AdEspresso by Hootsuite

Ad Network Integration

AB Tasty
AdEspresso by Hootsuite
7.0
Data Transfer
AB Tasty
AdEspresso by Hootsuite
7.0
DSP integration
AB Tasty
AdEspresso by Hootsuite
7.0

Ad Campaigns

AB Tasty
AdEspresso by Hootsuite
6.6
Ad campaign creation
AB Tasty
AdEspresso by Hootsuite
7.5
Ad deployment
AB Tasty
AdEspresso by Hootsuite
7.5
Display advertising
AB Tasty
AdEspresso by Hootsuite
7.0
Ad display and retargeting segmentation
AB Tasty
AdEspresso by Hootsuite
6.0
Sequence targeting
AB Tasty
AdEspresso by Hootsuite
5.0

Ad Reporting & Analytics

AB Tasty
AdEspresso by Hootsuite
6.8
Ad dashboards
AB Tasty
AdEspresso by Hootsuite
7.5
Ad performance reports
AB Tasty
AdEspresso by Hootsuite
8.5
Ad conversion tracking
AB Tasty
AdEspresso by Hootsuite
7.5
Ad attribution reporting
AB Tasty
AdEspresso by Hootsuite
6.5
Cross-channel ad management
AB Tasty
AdEspresso by Hootsuite
6.0
Ad forecasting and optimization
AB Tasty
AdEspresso by Hootsuite
4.5

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

AdEspresso by Hootsuite

  • A/B testing
  • Mass advertising
  • Budget and finance
Zafer Elcik | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

AdEspresso by Hootsuite

  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Casey Cleary (LION) | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

AdEspresso by Hootsuite

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

AdEspresso by Hootsuite

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

AdEspresso by Hootsuite

I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
Casey Cleary (LION) | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

AdEspresso by Hootsuite

  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Casey Cleary (LION) | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AdEspresso by Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
AdEspresso by Hootsuite
7.0

Likelihood to Renew

AB Tasty
7.7
AdEspresso by Hootsuite

Support Rating

AB Tasty
7.3
AdEspresso by Hootsuite

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