What users are saying about
80 Ratings
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Score 8.5 out of 100
2 Ratings
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Score 7 out of 100

Feature Set Ratings

    Testing and Experimentation

    8.4

    AB Tasty

    84%

    AdEspresso by Hootsuite

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 13/13 features

    a/b experiment testing

    9.1
    91%
    20 Ratings
    N/A
    0 Ratings

    Split URL testing

    9.8
    98%
    13 Ratings
    N/A
    0 Ratings

    Multivariate testing

    8.6
    86%
    17 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    8.5
    85%
    15 Ratings
    N/A
    0 Ratings

    Mobile app testing

    7.9
    79%
    4 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    7.6
    76%
    16 Ratings
    N/A
    0 Ratings

    Advanced code editor

    8.6
    86%
    6 Ratings
    N/A
    0 Ratings

    Page surveys

    5.1
    51%
    3 Ratings
    N/A
    0 Ratings

    Preview mode

    9.1
    91%
    7 Ratings
    N/A
    0 Ratings

    Test duration calculator

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment scheduler

    8.9
    89%
    4 Ratings
    N/A
    0 Ratings

    Client-side tests

    8.9
    89%
    7 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.2
    82%
    2 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    7.3

    AB Tasty

    73%

    AdEspresso by Hootsuite

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 4/4 features

    Standard visitor segmentation

    8.2
    82%
    18 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    6.6
    66%
    16 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    6.3
    63%
    19 Ratings
    N/A
    0 Ratings

    Website personalization

    8.2
    82%
    17 Ratings
    N/A
    0 Ratings

    Results and Analysis

    7.5

    AB Tasty

    75%

    AdEspresso by Hootsuite

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 8/8 features

    Heatmap tool

    7.3
    73%
    8 Ratings
    N/A
    0 Ratings

    Click analytics

    7.7
    77%
    16 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Conversion tracking

    9.0
    90%
    19 Ratings
    N/A
    0 Ratings

    Goal tracking

    8.6
    86%
    19 Ratings
    N/A
    0 Ratings

    Test reporting

    5.9
    59%
    20 Ratings
    N/A
    0 Ratings

    Results segmentation

    6.2
    62%
    18 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    7.1
    71%
    7 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    AB Tasty

    Feature Set Not Supported
    N/A
    7.0

    AdEspresso by Hootsuite

    70%
    AdEspresso by Hootsuite ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    DSP integration

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Ad Campaigns

    AB Tasty

    Feature Set Not Supported
    N/A
    6.6

    AdEspresso by Hootsuite

    66%
    AdEspresso by Hootsuite ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    7.5
    75%
    2 Ratings

    Ad deployment

    N/A
    0 Ratings
    7.5
    75%
    2 Ratings

    Display advertising

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    6.0
    60%
    2 Ratings

    Sequence targeting

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    Ad Reporting & Analytics

    AB Tasty

    Feature Set Not Supported
    N/A
    6.8

    AdEspresso by Hootsuite

    68%
    AdEspresso by Hootsuite ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    7.5
    75%
    2 Ratings

    Ad performance reports

    N/A
    0 Ratings
    8.5
    85%
    2 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    7.5
    75%
    2 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    6.5
    65%
    2 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    6.0
    60%
    2 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    4.5
    45%
    2 Ratings

    Attribute Ratings

    • AB Tasty is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.0

    AB Tasty

    90%
    51 Ratings
    7.0

    AdEspresso by Hootsuite

    70%
    2 Ratings

    Likelihood to Renew

    7.7

    AB Tasty

    77%
    8 Ratings

    AdEspresso by Hootsuite

    N/A
    0 Ratings

    Support Rating

    7.3

    AB Tasty

    73%
    3 Ratings

    AdEspresso by Hootsuite

    N/A
    0 Ratings

    Likelihood to Recommend

    AB Tasty

    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Read full review

    Hootsuite

    [AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
    Read full review

    Pros

    AB Tasty

    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Read full review

    Hootsuite

    • A/B testing
    • Mass advertising
    • Budget and finance
    Read full review

    Cons

    AB Tasty

    • Sometimes the platform is a little glitchy and requires a refresh.
    • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
    • Email notification for when an experiment reaches a certain confidence level.
    Read full review

    Hootsuite

    • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
    • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
    • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
    Read full review

    Pricing Details

    AB Tasty

    Starting Price

    Editions & Modules

    AB Tasty editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      AdEspresso by Hootsuite

      Starting Price

      Editions & Modules

      AdEspresso by Hootsuite editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Optional

        Additional Details

        Likelihood to Renew

        AB Tasty

        AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
        Read full review

        Hootsuite

        No answers on this topic

        Support Rating

        AB Tasty

        Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
        Read full review

        Hootsuite

        No answers on this topic

        Alternatives Considered

        AB Tasty

        We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
        Read full review

        Hootsuite

        I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
        Read full review

        Return on Investment

        AB Tasty

        • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
        • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
        • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
        • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
        Read full review

        Hootsuite

        • They have helped us greatly in lead generation for internal marketing efforts
        • Big focus on lead generation for clients, have helped sell dozens of homes for them!
        • Engagement and lead gen saw a big increase while using AdEspresso
        Read full review

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