Top Rated
3445 Ratings
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
Top Rated
3445 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Attribute Ratings

  • Google Analytics is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

7.7

Acoustic Analytics

77%
5 Ratings
8.9

Google Analytics

89%
186 Ratings

Likelihood to Renew

5.2

Acoustic Analytics

52%
2 Ratings
10.0

Google Analytics

100%
50 Ratings

Usability

Acoustic Analytics

N/A
0 Ratings
8.0

Google Analytics

80%
6 Ratings

Availability

Acoustic Analytics

N/A
0 Ratings
10.0

Google Analytics

100%
5 Ratings

Performance

Acoustic Analytics

N/A
0 Ratings
8.0

Google Analytics

80%
1 Rating

Support Rating

Acoustic Analytics

N/A
0 Ratings
7.0

Google Analytics

70%
81 Ratings

Online Training

Acoustic Analytics

N/A
0 Ratings
10.0

Google Analytics

100%
2 Ratings

Implementation Rating

Acoustic Analytics

N/A
0 Ratings
9.0

Google Analytics

90%
13 Ratings

Configurability

Acoustic Analytics

N/A
0 Ratings
6.0

Google Analytics

60%
2 Ratings

Ease of integration

Acoustic Analytics

N/A
0 Ratings
10.0

Google Analytics

100%
1 Rating

Product Scalability

Acoustic Analytics

N/A
0 Ratings
9.0

Google Analytics

90%
1 Rating

Vendor post-sale

Acoustic Analytics

N/A
0 Ratings
10.0

Google Analytics

100%
1 Rating

Vendor pre-sale

Acoustic Analytics

N/A
0 Ratings
9.0

Google Analytics

90%
1 Rating

Likelihood to Recommend

Acoustic

  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
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Google

A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
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Pros

Acoustic

  • Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
  • It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
  • Data is captured and processed in real-time which reveal unknown issues as they are happening.
  • Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.
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Google

  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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Cons

Acoustic

  • More knowledge sharing sessions
  • UI/UX Improvements
  • More tooltips on icons
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Google

  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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Pricing Details

Acoustic Analytics

Starting Price

Editions & Modules

Acoustic Analytics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Google Analytics

    Starting Price

    $0 per month

    Editions & Modules

    Google Analytics editions and modules pricing
    EditionModules
    Google AnalyticsFree1
    Google Analytics 360150,0002

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Acoustic

    I do not have power over contracts.
    Read full review

    Google

    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Read full review

    Usability

    Acoustic

    No answers on this topic

    Google

    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review

    Reliability and Availability

    Acoustic

    No answers on this topic

    Google

    There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
    Read full review

    Performance

    Acoustic

    No answers on this topic

    Google

    When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
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    Support Rating

    Acoustic

    No answers on this topic

    Google

    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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    Online Training

    Acoustic

    No answers on this topic

    Google

    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Implementation Rating

    Acoustic

    No answers on this topic

    Google

    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Alternatives Considered

    Acoustic

    Added benefit
    Read full review

    Google

    Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
    Read full review

    Scalability

    Acoustic

    No answers on this topic

    Google

    Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
    Read full review

    Return on Investment

    Acoustic

    • The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
    • The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.
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    Google

    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
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