Act-On Software vs. MarketFirst
Act-On Software vs. MarketFirst
Product | Rating | Most Used By | Product Summary | Starting Price |
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Act-On | Mid-Size Companies (51-1,000 employees) | Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights. | $900 per month (starts at 2,500 active contacts) | |
MarketFirst | N/A | MarketFirst is a marketing automation system for organizations of all sizes that want to drive engagement with prospects and customers. With powerful tools, this solution will help you create dynamic campaigns that help feed the sales pipeline, engage and nurture prospects, and retain current customers. It is now owned and supported by Avolin since being divested by Aptean in 2018. | N/A |
Act-On Software | MarketFirst | |||||||||||||||
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Editions & Modules |
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Offerings |
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Entry-level Setup Fee | Required | No setup fee | ||||||||||||||
Additional Details | The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required. | — | ||||||||||||||
More Pricing Information |
Act-On Software | MarketFirst | |
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Top Pros |
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Top Cons |
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Act-On Software | MarketFirst | ||||||||||||||||||||||||||||||
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Email & Online Marketing |
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Lead Management |
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Campaign Management |
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Social Media Marketing |
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Reporting & Analytics |
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Platform & Infrastructure |
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Act-On Software | MarketFirst | |
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Small Businesses | Vbout Score 9.5 out of 10 | Vbout Score 9.5 out of 10 |
Medium-sized Companies | PFL Direct Mail Platform Score 9.3 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
Enterprises | PFL Direct Mail Platform Score 9.3 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Act-On Software | MarketFirst | |
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Likelihood to Recommend | 8.1 (219 ratings) | - (0 ratings) |
Likelihood to Renew | 8.9 (112 ratings) | - (0 ratings) |
Usability | 9.1 (32 ratings) | - (0 ratings) |
Availability | 9.1 (14 ratings) | - (0 ratings) |
Performance | 8.2 (13 ratings) | - (0 ratings) |
Support Rating | 7.3 (39 ratings) | - (0 ratings) |
In-Person Training | 8.7 (4 ratings) | - (0 ratings) |
Online Training | 9.3 (16 ratings) | - (0 ratings) |
Implementation Rating | 8.6 (22 ratings) | - (0 ratings) |
Configurability | 9.1 (1 ratings) | - (0 ratings) |
Ease of integration | 6.4 (2 ratings) | - (0 ratings) |
Product Scalability | 9.1 (1 ratings) | - (0 ratings) |
Vendor post-sale | 8.2 (2 ratings) | - (0 ratings) |
Vendor pre-sale | 9.1 (2 ratings) | - (0 ratings) |
Act-On Software | MarketFirst | |
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Likelihood to Recommend | Act-On | Avolin No answers on this topic |
Pros | Act-On | Avolin No answers on this topic |
Cons | Act-On | Avolin No answers on this topic |
Likelihood to Renew | Act-On | Avolin No answers on this topic |
Usability | Act-On | Avolin No answers on this topic |
Reliability and Availability | Act-On | Avolin No answers on this topic |
Performance | Act-On | Avolin No answers on this topic |
Support Rating | Act-On | Avolin No answers on this topic |
In-Person Training | Act-On | Avolin No answers on this topic |
Online Training | Act-On | Avolin No answers on this topic |
Implementation Rating | Act-On | Avolin No answers on this topic |
Alternatives Considered | Act-On | Avolin No answers on this topic |
Scalability | Act-On | Avolin No answers on this topic |
Return on Investment | Act-On | Avolin No answers on this topic |
ScreenShots | Act-On Screenshots |