What users are saying about
Top Rated
375 Ratings
3 Ratings
Top Rated
375 Ratings
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Score 7.4 out of 100
3 Ratings
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Score 9 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Smartly.io

It is the best for visually appealing brands, basically, any hedonic goods to advertise. Best if you have a lot of visuals to represent your business and want to leverage your presence on given platforms. You can easily turn images into videos or have dynamic attributes for your remarketing campaign. As the pricing is not attractive for smaller clients, it is the best to be either a big brand to use the platform on your own or a big agency to use smartly.io features as your competitive advantage.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Smartly.io
WYSIWYG email editor
Act-On
7.4
Smartly.io
Dynamic content
Act-On
7.0
Smartly.io
Ability to test dynamic content
Act-On
7.1
Smartly.io
Landing pages
Act-On
7.6
Smartly.io
A/B testing
Act-On
7.3
Smartly.io
Mobile optimization
Act-On
8.2
Smartly.io
Email deliverability reporting
Act-On
8.1
Smartly.io
List management
Act-On
8.5
Smartly.io
Triggered drip sequences
Act-On
8.2
Smartly.io

Lead Management

Act-On
7.8
Smartly.io
Lead nurturing
Act-On
8.3
Smartly.io
Lead scoring and grading
Act-On
8.1
Smartly.io
Data quality management
Act-On
7.1
Smartly.io
Automated sales alerts and tasks
Act-On
7.6
Smartly.io

Campaign Management

Act-On
7.5
Smartly.io
Calendaring
Act-On
6.8
Smartly.io
Event/webinar marketing
Act-On
8.2
Smartly.io

Social Media Marketing

Act-On
6.1
Smartly.io
Social sharing and campaigns
Act-On
6.4
Smartly.io
Social profile integration
Act-On
5.9
Smartly.io

Reporting & Analytics

Act-On
7.0
Smartly.io
Dashboards
Act-On
7.2
Smartly.io
Standard reports
Act-On
7.5
Smartly.io
Custom reports
Act-On
6.3
Smartly.io

Platform & Infrastructure

Act-On
7.9
Smartly.io
API
Act-On
6.9
Smartly.io
Role-based workflow & approvals
Act-On
7.6
Smartly.io
Customizability
Act-On
7.1
Smartly.io
Integration with Salesforce.com
Act-On
8.3
Smartly.io
Integration with Microsoft Dynamics CRM
Act-On
8.4
Smartly.io
Integration with SugarCRM
Act-On
8.8
Smartly.io

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Smartly.io

  • A/B testing
  • Automated boosting
  • Content optimization
  • Customer care
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Smartly.io

  • Pricing is not attractive to smaller agencies. The base minimum was 1k per month, then 2.5k per month and it grew up to 5k per month. It means that agencies will have to choose service of competitors as Smartly.io is not affordable for everyone. It becomes a premium business.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Smartly.io

Smartly.io 10.0
Based on 1 answer
  • If the problem involves some product bugs, customer support does not leave it be. They forward the problem to engineers so it would be solved. Once we caught a problem, they fixed it through the weekend. They always keep you in the loop with the current status of the issue. Once a new person jumps in to follow up, the reaction is
  • They are all the time super polite and very friendly.
  • Replies in under 5 minutes.
  • Customer support can jump into your account and make quick fixes if you allow them to.
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Smartly.io

No answers on this topic

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Smartly.io

  • Allowed us the ability to A/B test organic content
  • Workflow efficiencies
  • Content insights
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Smartly.io

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Smartly.io Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
7.8
Smartly.io
9.0

Likelihood to Renew

Act-On
8.9
Smartly.io

Usability

Act-On
9.1
Smartly.io

Reliability and Availability

Act-On
9.1
Smartly.io

Performance

Act-On
8.2
Smartly.io

Support Rating

Act-On
7.3
Smartly.io
10.0

In-Person Training

Act-On
8.7
Smartly.io

Online Training

Act-On
9.3
Smartly.io

Implementation Rating

Act-On
8.6
Smartly.io

Scalability

Act-On
9.1
Smartly.io

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