What users are saying about
339 Ratings
1 Ratings
339 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

zigihub

Zigihub is suited to generate more traffic to your website and generate more leads.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
zigihub
WYSIWYG email editor
Act-On
7.9
zigihub
Dynamic content
Act-On
7.1
zigihub
Ability to test dynamic content
Act-On
6.7
zigihub
Landing pages
Act-On
7.0
zigihub
A/B testing
Act-On
6.9
zigihub
Mobile optimization
Act-On
6.8
zigihub
Email deliverability
Act-On
7.8
zigihub
List management
Act-On
6.4
zigihub
Triggered drip sequences
Act-On
9.2
zigihub

Lead Management

Act-On
7.3
zigihub
Lead nurturing
Act-On
7.0
zigihub
Lead scoring and grading
Act-On
7.4
zigihub
Data quality management
Act-On
7.9
zigihub
Automated sales alerts and tasks
Act-On
6.7
zigihub

Campaign Management

Act-On
7.6
zigihub
Calendaring
Act-On
6.8
zigihub
Event/webinar marketing
Act-On
8.5
zigihub

Social Media Marketing

Act-On
7.9
zigihub
Social sharing and campaigns
Act-On
7.9
zigihub
Social profile integration
Act-On
7.9
zigihub

Reporting & Analytics

Act-On
5.7
zigihub
Dashboards
Act-On
5.5
zigihub
Standard reports
Act-On
6.0
zigihub
Custom reports
Act-On
5.7
zigihub

Platform & Infrastructure

Act-On
7.3
zigihub
API
Act-On
9.2
zigihub
Role-based workflow & approvals
Act-On
6.8
zigihub
Customizability
Act-On
6.7
zigihub
Integration with Salesforce.com
Act-On
8.0
zigihub
Integration with Microsoft Dynamics CRM
Act-On
6.1
zigihub
Integration with SugarCRM
Act-On
7.0
zigihub

Sales Force Automation

Act-On
zigihub
8.5
Customer data management / contact management
Act-On
zigihub
9.1
Workflow management
Act-On
zigihub
8.2
Territory management
Act-On
zigihub
9.1
Opportunity management
Act-On
zigihub
9.1
Integration with email client (e.g., Outlook or Gmail)
Act-On
zigihub
6.4
Contract management
Act-On
zigihub
9.1
Quote & order management
Act-On
zigihub
8.2
Interaction tracking
Act-On
zigihub
8.2
Channel / partner relationship management
Act-On
zigihub
9.1

Customer Service & Support

Act-On
zigihub
8.5
Case management
Act-On
zigihub
9.1
Call center management
Act-On
zigihub
8.2
Help desk management
Act-On
zigihub
8.2

Marketing Automation

Act-On
zigihub
9.1
Lead management
Act-On
zigihub
9.1
Email marketing
Act-On
zigihub
9.1

CRM Project Management

Act-On
zigihub
9.1
Task management
Act-On
zigihub
9.1
Billing and invoicing management
Act-On
zigihub
9.1
Reporting
Act-On
zigihub
9.1

CRM Reporting & Analytics

Act-On
zigihub
8.2
Forecasting
Act-On
zigihub
8.2
Pipeline visualization
Act-On
zigihub
8.2
Customizable reports
Act-On
zigihub
8.2

Customization

Act-On
zigihub
7.5
Custom fields
Act-On
zigihub
8.2
Custom objects
Act-On
zigihub
8.2
Scripting environment
Act-On
zigihub
6.4
API for custom integration
Act-On
zigihub
7.3

Security

Act-On
zigihub
8.6
Single sign-on capability
Act-On
zigihub
9.1
Role-based user permissions
Act-On
zigihub
8.2

Social CRM

Act-On
zigihub
9.1
Social data
Act-On
zigihub
9.1
Social engagement
Act-On
zigihub
9.1

Integrations with 3rd-party Software

Act-On
zigihub
9.1
Marketing automation
Act-On
zigihub
9.1
Compensation management
Act-On
zigihub
9.1

Platform

Act-On
zigihub
8.2
Mobile access
Act-On
zigihub
8.2

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • The platform navigation is very smooth.
  • Easily switch from CRM to Marketing Automation tool
  • I like the featured when the leads goes directly into CRM if you have run the email campaign from the tool or anyone had subscribed to the blogs.
No photo available

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • More integration of software with the Marketing Automation Tool
  • Should upgrade their email designing page.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
Great powerful tool and it's in the budget of our company and can perform all the tasks compared to others.
No photo available

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • We just started using the tool. So far we are using it for initial purpose but looking at the platform it looks pretty good.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

zigihub

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$24*
1.  Per User
zigihub Editions & Modules
zigihub
Additional Pricing Details