What users are saying about
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361 Ratings
1 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
1 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

zigihub

Zigihub is suited to generate more traffic to your website and generate more leads.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
zigihub
WYSIWYG email editor
Act-On
7.5
zigihub
Dynamic content
Act-On
7.2
zigihub
Ability to test dynamic content
Act-On
7.2
zigihub
Landing pages
Act-On
7.4
zigihub
A/B testing
Act-On
7.2
zigihub
Mobile optimization
Act-On
7.9
zigihub
Email deliverability
Act-On
7.9
zigihub
List management
Act-On
8.2
zigihub
Triggered drip sequences
Act-On
8.4
zigihub

Lead Management

Act-On
7.7
zigihub
Lead nurturing
Act-On
8.1
zigihub
Lead scoring and grading
Act-On
8.0
zigihub
Data quality management
Act-On
7.0
zigihub
Automated sales alerts and tasks
Act-On
7.6
zigihub

Campaign Management

Act-On
7.5
zigihub
Calendaring
Act-On
6.8
zigihub
Event/webinar marketing
Act-On
8.3
zigihub

Social Media Marketing

Act-On
6.6
zigihub
Social sharing and campaigns
Act-On
6.7
zigihub
Social profile integration
Act-On
6.4
zigihub

Reporting & Analytics

Act-On
6.7
zigihub
Dashboards
Act-On
6.8
zigihub
Standard reports
Act-On
7.0
zigihub
Custom reports
Act-On
6.2
zigihub

Platform & Infrastructure

Act-On
7.7
zigihub
API
Act-On
7.1
zigihub
Role-based workflow & approvals
Act-On
7.5
zigihub
Customizability
Act-On
7.0
zigihub
Integration with Salesforce.com
Act-On
8.2
zigihub
Integration with Microsoft Dynamics CRM
Act-On
7.8
zigihub
Integration with SugarCRM
Act-On
8.6
zigihub

Sales Force Automation

Act-On
zigihub
8.5
Customer data management / contact management
Act-On
zigihub
9.1
Workflow management
Act-On
zigihub
8.2
Territory management
Act-On
zigihub
9.1
Opportunity management
Act-On
zigihub
9.1
Integration with email client (e.g., Outlook or Gmail)
Act-On
zigihub
6.4
Contract management
Act-On
zigihub
9.1
Quote & order management
Act-On
zigihub
8.2
Interaction tracking
Act-On
zigihub
8.2
Channel / partner relationship management
Act-On
zigihub
9.1

Customer Service & Support

Act-On
zigihub
8.5
Case management
Act-On
zigihub
9.1
Call center management
Act-On
zigihub
8.2
Help desk management
Act-On
zigihub
8.2

Marketing Automation

Act-On
zigihub
9.1
Lead management
Act-On
zigihub
9.1
Email marketing
Act-On
zigihub
9.1

CRM Project Management

Act-On
zigihub
9.1
Task management
Act-On
zigihub
9.1
Billing and invoicing management
Act-On
zigihub
9.1
Reporting
Act-On
zigihub
9.1

CRM Reporting & Analytics

Act-On
zigihub
8.2
Forecasting
Act-On
zigihub
8.2
Pipeline visualization
Act-On
zigihub
8.2
Customizable reports
Act-On
zigihub
8.2

Customization

Act-On
zigihub
7.5
Custom fields
Act-On
zigihub
8.2
Custom objects
Act-On
zigihub
8.2
Scripting environment
Act-On
zigihub
6.4
API for custom integration
Act-On
zigihub
7.3

Security

Act-On
zigihub
8.6
Single sign-on capability
Act-On
zigihub
9.1
Role-based user permissions
Act-On
zigihub
8.2

Social CRM

Act-On
zigihub
9.1
Social data
Act-On
zigihub
9.1
Social engagement
Act-On
zigihub
9.1

Integrations with 3rd-party Software

Act-On
zigihub
9.1
Marketing automation
Act-On
zigihub
9.1
Compensation management
Act-On
zigihub
9.1

Platform

Act-On
zigihub
8.2
Mobile access
Act-On
zigihub
8.2

Pros

Act-On

  • Folder structure for list management and marketing assets/campaigns are easy to use. It was easy to keep things organized.
  • Email testing was accurate and straightforward.
  • Existing templates to build landing page and emails from were responsive out of the box.
Kyle Moloo profile photo

zigihub

  • The platform navigation is very smooth.
  • Easily switch from CRM to Marketing Automation tool
  • I like the featured when the leads goes directly into CRM if you have run the email campaign from the tool or anyone had subscribed to the blogs.
No photo available

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

zigihub

  • More integration of software with the Marketing Automation Tool
  • Should upgrade their email designing page.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

zigihub

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

zigihub

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

zigihub

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

zigihub

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo

zigihub

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

zigihub

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

zigihub

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

zigihub

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo

zigihub

Great powerful tool and it's in the budget of our company and can perform all the tasks compared to others.
No photo available

Return on Investment

Act-On

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo

zigihub

  • We just started using the tool. So far we are using it for initial purpose but looking at the platform it looks pretty good.
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

zigihub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$24*
1.  Per User

zigihub Editions & Modules

zigihub
Additional Pricing Details

Add comparison