What users are saying about
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Top Rated
849 Ratings
14 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
14 Ratings
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Score 5.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Maximizer CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    561 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    500 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    452 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    324 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    365 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    509 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    654 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    630 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    556 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Maximizer CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    476 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    390 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Maximizer CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    283 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    275 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Maximizer CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    246 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Maximizer CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    578 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    565 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Maximizer CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    379 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    402 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.8

    Maximizer CRM

    18%
    Maximizer CRM ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    1.3
    13%
    5 Ratings

    Workflow management

    N/A
    0 Ratings
    1.1
    11%
    4 Ratings

    Territory management

    N/A
    0 Ratings
    1.1
    11%
    4 Ratings

    Opportunity management

    N/A
    0 Ratings
    1.3
    13%
    5 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    1.1
    11%
    4 Ratings

    Contract management

    N/A
    0 Ratings
    3.2
    32%
    4 Ratings

    Quote & order management

    N/A
    0 Ratings
    1.2
    12%
    3 Ratings

    Interaction tracking

    N/A
    0 Ratings
    4.1
    41%
    5 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    2.2
    22%
    5 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.2

    Maximizer CRM

    12%
    Maximizer CRM ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    1.2
    12%
    4 Ratings

    Call center management

    N/A
    0 Ratings
    1.2
    12%
    3 Ratings

    Help desk management

    N/A
    0 Ratings
    1.2
    12%
    3 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.2

    Maximizer CRM

    12%
    Maximizer CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    1.3
    13%
    5 Ratings

    Email marketing

    N/A
    0 Ratings
    1.1
    11%
    5 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.2

    Maximizer CRM

    12%
    Maximizer CRM ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    1.3
    13%
    5 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    1.1
    11%
    3 Ratings

    Reporting

    N/A
    0 Ratings
    1.3
    13%
    4 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.3

    Maximizer CRM

    13%
    Maximizer CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    1.3
    13%
    5 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    1.2
    12%
    5 Ratings

    Customizable reports

    N/A
    0 Ratings
    1.3
    13%
    5 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.1

    Maximizer CRM

    11%
    Maximizer CRM ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    1.1
    11%
    5 Ratings

    Custom objects

    N/A
    0 Ratings
    1.0
    10%
    4 Ratings

    Scripting environment

    N/A
    0 Ratings
    1.1
    11%
    5 Ratings

    API for custom integration

    N/A
    0 Ratings
    1.2
    12%
    5 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.3

    Maximizer CRM

    13%
    Maximizer CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    1.3
    13%
    3 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    1.3
    13%
    4 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.1

    Maximizer CRM

    11%
    Maximizer CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    1.1
    11%
    3 Ratings

    Social engagement

    N/A
    0 Ratings
    1.1
    11%
    3 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.1

    Maximizer CRM

    11%
    Maximizer CRM ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    1.1
    11%
    5 Ratings

    Compensation management

    N/A
    0 Ratings
    1.1
    11%
    4 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1.3

    Maximizer CRM

    13%
    Maximizer CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    1.3
    13%
    5 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
    • Maximizer CRM is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    650 Ratings
    1.2

    Maximizer CRM

    12%
    5 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    10.0

    Maximizer CRM

    100%
    1 Rating

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    1.0

    Maximizer CRM

    10%
    1 Rating

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Maximizer CRM

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    Maximizer CRM

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    39 Ratings
    1.0

    Maximizer CRM

    10%
    3 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Maximizer CRM

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Maximizer CRM

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Maximizer CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Maximizer CRM

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    Maximizer CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Maximizer CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Maximizer CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    Maximizer Services, Inc.

    It was not a good experience. Nothing was as advertised, from the user experience to the security of purchase. The address book was not able to be converted from the Leads module and the maps feature wasn’t able to connect from Leads. The mobile version has a lot of bugs and isn’t very functional. They have a tutorial, yet [I think they] aren’t proactive in distributing it to new users. Their focus is on sales. And it’s not a very salable product in my opinion. The worst aspect of this company is that they aren’t risk free. If you purchase a year software and decide after a few weeks it simply isn’t for your company, there are no refunds. I had to initiate a chargeback with my bank after being told that “unfortunately, due to the terms and conditions...” No customer wants to hear that. [I feel] they tried to bully me into keeping their software. There are far too many options in 2021 for CRM to be forced into one, especially one so difficult to use. When I asked about a feature that I needed, I was told, “Perhaps later this year...” Not what I need if I’m paying good money for a software. Their sales VP wouldn’t call me when I requested a call after being denied a refund. When I went through their main website again after my experience with Maximizer, I [felt] that everything they advertise is not in line with the product they put out. They say that there’s a free trial available. Not the truth [in my experience]. This maybe would have been a good CRM in say, 1999. [I think] it’s antiquated and didn’t serve the needs of my business. I used well-known CRM previously and didn’t find Maximizer to be better than the free version of that one. There was a disconnect in usage that wasn’t able to be overcome by myself or my employees in several weeks of trials.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Maximizer Services, Inc.

    • Shared Calendar
    • Customer Service cases
    • Common database of customer information
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    Maximizer Services, Inc.

    • Handling large data. Maximizer needs to improve on this.
    • Add additional user-friendly shortcuts for the most frequently used functions in the web version.
    • There is no mark for deletion option. They need to provide a way to delete without physically deleting records.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Maximizer CRM

    Starting Price

    $29 Per User / Month

    Editions & Modules

    Maximizer CRM editions and modules pricing
    EditionModules
    Business Plus491
    Insights892
    Small Office293
    Business Plus494
    Insights895

    Footnotes

    1. Per User / Month
    2. Per User / Month
    3. Per User / Month
    4. Per User / Month
    5. Per User / Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional $29

    Additional Details

    All pricing in USD. Monthly no contract subscription option available.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Maximizer Services, Inc.

    We are heavily entrenched in Maximizer and trying to pull our data out and into another CRM, with the same amount of customization and workflow would take a lot of effort.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Maximizer Services, Inc.

    The CRM didn’t have the capability I expected
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Maximizer Services, Inc.

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Maximizer Services, Inc.

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Maximizer Services, Inc.

    The support staff are very knowledgeable and competent. Never really had an issue with them not knowing what they are doing.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Maximizer Services, Inc.

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Maximizer Services, Inc.

    We chose to go with Microsoft Dynamics CRM over Maximizer because of the customization and marketing options that were associated with Dynamics. The ease of use with Maximizer, however, was far better than that of Microsoft Dynamics.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Maximizer Services, Inc.

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Maximizer Services, Inc.

    • It allows us to maximize our service billing
    • It is easy to generate service quotes
    • It is easy to follow up on leads.
    Read full review

    Screenshots

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