What users are saying about
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Top Rated
296 Ratings
10 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100
10 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Maximizer CRM

Maximizer CRM is a great tool for customer relationship management. I would like to see more integration with other CRM programs to allow existing data to be easily imported. I would like to see an expanded calendar with better visibility to different users. For the price, it is a very powerful tool that we use daily.
Len Masek | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Maximizer CRM
WYSIWYG email editor
ActiveCampaign
8.1
Maximizer CRM
Dynamic content
ActiveCampaign
8.3
Maximizer CRM
Ability to test dynamic content
ActiveCampaign
7.9
Maximizer CRM
Landing pages
ActiveCampaign
7.1
Maximizer CRM
A/B testing
ActiveCampaign
8.5
Maximizer CRM
Mobile optimization
ActiveCampaign
8.2
Maximizer CRM
Email deliverability reporting
ActiveCampaign
8.8
Maximizer CRM
List management
ActiveCampaign
8.6
Maximizer CRM
Triggered drip sequences
ActiveCampaign
9.4
Maximizer CRM

Lead Management

ActiveCampaign
7.8
Maximizer CRM
Lead nurturing
ActiveCampaign
7.7
Maximizer CRM
Lead scoring and grading
ActiveCampaign
7.8
Maximizer CRM
Data quality management
ActiveCampaign
7.2
Maximizer CRM
Automated sales alerts and tasks
ActiveCampaign
8.3
Maximizer CRM

Campaign Management

ActiveCampaign
7.9
Maximizer CRM
Calendaring
ActiveCampaign
7.1
Maximizer CRM
Event/webinar marketing
ActiveCampaign
8.7
Maximizer CRM

Social Media Marketing

ActiveCampaign
8.2
Maximizer CRM
Social sharing and campaigns
ActiveCampaign
8.8
Maximizer CRM
Social profile integration
ActiveCampaign
7.6
Maximizer CRM

Reporting & Analytics

ActiveCampaign
7.8
Maximizer CRM
Dashboards
ActiveCampaign
7.9
Maximizer CRM
Standard reports
ActiveCampaign
7.8
Maximizer CRM
Custom reports
ActiveCampaign
7.7
Maximizer CRM

Platform & Infrastructure

ActiveCampaign
8.2
Maximizer CRM
API
ActiveCampaign
8.8
Maximizer CRM
Role-based workflow & approvals
ActiveCampaign
7.9
Maximizer CRM
Customizability
ActiveCampaign
7.9
Maximizer CRM
Integration with Salesforce.com
ActiveCampaign
8.1
Maximizer CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Maximizer CRM
Integration with SugarCRM
ActiveCampaign
8.2
Maximizer CRM

Sales Force Automation

ActiveCampaign
Maximizer CRM
7.7
Customer data management / contact management
ActiveCampaign
Maximizer CRM
9.7
Workflow management
ActiveCampaign
Maximizer CRM
5.0
Territory management
ActiveCampaign
Maximizer CRM
6.3
Opportunity management
ActiveCampaign
Maximizer CRM
9.4
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Maximizer CRM
6.0
Contract management
ActiveCampaign
Maximizer CRM
9.4
Quote & order management
ActiveCampaign
Maximizer CRM
7.0
Interaction tracking
ActiveCampaign
Maximizer CRM
7.6
Channel / partner relationship management
ActiveCampaign
Maximizer CRM
8.7

Customer Service & Support

ActiveCampaign
Maximizer CRM
8.3
Case management
ActiveCampaign
Maximizer CRM
8.0
Call center management
ActiveCampaign
Maximizer CRM
8.0
Help desk management
ActiveCampaign
Maximizer CRM
9.0

Marketing Automation

ActiveCampaign
Maximizer CRM
7.3
Lead management
ActiveCampaign
Maximizer CRM
9.0
Email marketing
ActiveCampaign
Maximizer CRM
5.6

CRM Project Management

ActiveCampaign
Maximizer CRM
7.9
Task management
ActiveCampaign
Maximizer CRM
9.0
Billing and invoicing management
ActiveCampaign
Maximizer CRM
6.0
Reporting
ActiveCampaign
Maximizer CRM
8.7

CRM Reporting & Analytics

ActiveCampaign
Maximizer CRM
8.6
Forecasting
ActiveCampaign
Maximizer CRM
9.0
Pipeline visualization
ActiveCampaign
Maximizer CRM
7.7
Customizable reports
ActiveCampaign
Maximizer CRM
9.0

Customization

ActiveCampaign
Maximizer CRM
5.1
Custom fields
ActiveCampaign
Maximizer CRM
6.6
Custom objects
ActiveCampaign
Maximizer CRM
2.0
Scripting environment
ActiveCampaign
Maximizer CRM
5.0
API for custom integration
ActiveCampaign
Maximizer CRM
6.6

Security

ActiveCampaign
Maximizer CRM
10.0
Single sign-on capability
ActiveCampaign
Maximizer CRM
10.0
Role-based user permissions
ActiveCampaign
Maximizer CRM
10.0

Social CRM

ActiveCampaign
Maximizer CRM
5.0
Social data
ActiveCampaign
Maximizer CRM
5.0
Social engagement
ActiveCampaign
Maximizer CRM
5.0

Integrations with 3rd-party Software

ActiveCampaign
Maximizer CRM
5.0
Marketing automation
ActiveCampaign
Maximizer CRM
5.0
Compensation management
ActiveCampaign
Maximizer CRM
5.0

Platform

ActiveCampaign
Maximizer CRM
9.4
Mobile access
ActiveCampaign
Maximizer CRM
9.4

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Maximizer CRM

  • User-friendly, straightforward menus, and not many hidden attributes that you need to dig deep into.
  • Simple, not at all complicated.
  • Ideal for small to medium size business.
AROOP VACHALI | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Maximizer CRM

  • It is difficult to look directly in the database for information. This is mainly do to the flexible/customizable nature of the program. Because of this, tables and columns in the database are very generic and low level information can be difficult to find.
  • The ability to remotely sync in with the server and update the data can be very slow, depending on the amount of new data that needs to be pushed from the remote location.
Shayne Froelich | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Maximizer CRM

Maximizer CRM 10.0
Based on 1 answer
We are heavily entrenched in Maximizer and trying to pull our data out and into another CRM, with the same amount of customization and workflow would take a lot of effort.
Shayne Froelich | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.3
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Maximizer CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Maximizer CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Maximizer CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Maximizer CRM

Maximizer CRM 8.0
Based on 2 answers
The support staff are very knowledgeable and competent. Never really had an issue with them not knowing what they are doing.
Shayne Froelich | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Maximizer CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Maximizer CRM

We chose to go with Microsoft Dynamics CRM over Maximizer because of the customization and marketing options that were associated with Dynamics. The ease of use with Maximizer, however, was far better than that of Microsoft Dynamics.
Thomas Laut | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Maximizer CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Maximizer CRM

  • It allows us to maximize our service billing
  • It is easy to generate service quotes
  • It is easy to follow up on leads.
Len Masek | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

Maximizer CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$29*

* per user/Month

Maximizer CRM Editions & Modules

On-premise Edition
Business Plus$491
Insights$891
  1. Per User / Month
SaaS Edition
Small Office$291
Business Plus$491
Insights$891
  1. Per User / Month
Additional Pricing Details
All pricing in USD. Monthly no contract subscription option available.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Maximizer CRM
8.0

Likelihood to Renew

ActiveCampaign
9.1
Maximizer CRM
10.0

Usability

ActiveCampaign
8.3
Maximizer CRM

Reliability and Availability

ActiveCampaign
9.4
Maximizer CRM

Performance

ActiveCampaign
8.1
Maximizer CRM

Support Rating

ActiveCampaign
8.9
Maximizer CRM
8.0

Implementation Rating

ActiveCampaign
7.4
Maximizer CRM

Scalability

ActiveCampaign
9.4
Maximizer CRM

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