What users are saying about
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Top Rated
696 Ratings
19 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
19 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

OnePageCRM

OnePage is great for any company with a sales team. Onepage is great for lead tracking, and showing all communication in one place. Its timeline is easy to use and understand. OnePage also makes it easy to manage a sales team. Their reporting capabilities are excellent and it is a great way to track deals.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
OnePageCRM
WYSIWYG email editor
ActiveCampaign
8.0
OnePageCRM
Dynamic content
ActiveCampaign
8.6
OnePageCRM
Ability to test dynamic content
ActiveCampaign
8.1
OnePageCRM
Landing pages
ActiveCampaign
7.2
OnePageCRM
A/B testing
ActiveCampaign
8.7
OnePageCRM
Mobile optimization
ActiveCampaign
8.3
OnePageCRM
Email deliverability reporting
ActiveCampaign
9.0
OnePageCRM
List management
ActiveCampaign
8.9
OnePageCRM
Triggered drip sequences
ActiveCampaign
9.3
OnePageCRM

Lead Management

ActiveCampaign
8.5
OnePageCRM
Lead nurturing
ActiveCampaign
8.8
OnePageCRM
Lead scoring and grading
ActiveCampaign
8.3
OnePageCRM
Data quality management
ActiveCampaign
8.4
OnePageCRM
Automated sales alerts and tasks
ActiveCampaign
8.6
OnePageCRM

Campaign Management

ActiveCampaign
8.3
OnePageCRM
Calendaring
ActiveCampaign
8.0
OnePageCRM
Event/webinar marketing
ActiveCampaign
8.6
OnePageCRM

Social Media Marketing

ActiveCampaign
8.6
OnePageCRM
Social sharing and campaigns
ActiveCampaign
8.7
OnePageCRM
Social profile integration
ActiveCampaign
8.5
OnePageCRM

Reporting & Analytics

ActiveCampaign
8.6
OnePageCRM
Dashboards
ActiveCampaign
8.7
OnePageCRM
Standard reports
ActiveCampaign
8.6
OnePageCRM
Custom reports
ActiveCampaign
8.5
OnePageCRM

Platform & Infrastructure

ActiveCampaign
8.8
OnePageCRM
API
ActiveCampaign
8.9
OnePageCRM
Role-based workflow & approvals
ActiveCampaign
8.5
OnePageCRM
Customizability
ActiveCampaign
8.7
OnePageCRM
Integration with Salesforce.com
ActiveCampaign
8.8
OnePageCRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
OnePageCRM
Integration with SugarCRM
ActiveCampaign
8.8
OnePageCRM

Sales Force Automation

ActiveCampaign
OnePageCRM
9.3
Customer data management / contact management
ActiveCampaign
OnePageCRM
9.9
Workflow management
ActiveCampaign
OnePageCRM
10.0
Territory management
ActiveCampaign
OnePageCRM
10.0
Opportunity management
ActiveCampaign
OnePageCRM
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
OnePageCRM
10.0
Contract management
ActiveCampaign
OnePageCRM
5.5
Quote & order management
ActiveCampaign
OnePageCRM
10.0
Interaction tracking
ActiveCampaign
OnePageCRM
9.5
Channel / partner relationship management
ActiveCampaign
OnePageCRM
9.1

Customer Service & Support

ActiveCampaign
OnePageCRM
9.9
Case management
ActiveCampaign
OnePageCRM
9.9
Call center management
ActiveCampaign
OnePageCRM
9.9
Help desk management
ActiveCampaign
OnePageCRM
9.9

Marketing Automation

ActiveCampaign
OnePageCRM
10.0
Lead management
ActiveCampaign
OnePageCRM
10.0
Email marketing
ActiveCampaign
OnePageCRM
10.0

CRM Project Management

ActiveCampaign
OnePageCRM
10.0
Task management
ActiveCampaign
OnePageCRM
10.0
Reporting
ActiveCampaign
OnePageCRM
10.0

CRM Reporting & Analytics

ActiveCampaign
OnePageCRM
10.0
Forecasting
ActiveCampaign
OnePageCRM
10.0
Pipeline visualization
ActiveCampaign
OnePageCRM
9.9
Customizable reports
ActiveCampaign
OnePageCRM
10.0

Customization

ActiveCampaign
OnePageCRM
9.9
Custom fields
ActiveCampaign
OnePageCRM
9.8
Custom objects
ActiveCampaign
OnePageCRM
10.0
Scripting environment
ActiveCampaign
OnePageCRM
10.0
API for custom integration
ActiveCampaign
OnePageCRM
10.0

Security

ActiveCampaign
OnePageCRM
10.0
Single sign-on capability
ActiveCampaign
OnePageCRM
9.9
Role-based user permissions
ActiveCampaign
OnePageCRM
10.0

Integrations with 3rd-party Software

ActiveCampaign
OnePageCRM
10.0
Marketing automation
ActiveCampaign
OnePageCRM
10.0

Platform

ActiveCampaign
OnePageCRM
10.0
Mobile access
ActiveCampaign
OnePageCRM
10.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

OnePageCRM

  • It uses a split screen: one half is your action stream, the other is for a selected contact. This is really helpful.
  • You can do mass actions-- like rescheduling a group of actions for another day.
  • "Tags" are a handy feature... it's sophisticated enough to trigger automated follow-ups in our mail service, Klaviyo
Bill Cummings | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

OnePageCRM

  • The ability to interface with all or many VoIP services would be top of my priority list
  • Skype is not a favourite of mine, but Google hangouts is which is now included with OnePageCRM
  • The ability to create email templates would be good. I have a separate app for that, but it would be good to have it on board
Nigel Heaton | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

OnePageCRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

OnePageCRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

OnePageCRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

OnePageCRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

OnePageCRM

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

OnePageCRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

OnePageCRM

We use all these software for task management and email marketing. OnePage doesn't send out mass emails and we needed a more robust task management system, so we use SharpSpring and Asana as well.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

OnePageCRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

OnePageCRM

  • OnePage has helped with time efficiency for the sales team. Because OnePage is so easy to use and manage, our sales team can spend more time selling and less time working with the system.
  • OnePage is great for organization. It helps us track our daily schedules/tasks and shows all communication clearly in one place.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

OnePageCRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

OnePageCRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
OnePageCRM
7.6

Likelihood to Renew

ActiveCampaign
9.0
OnePageCRM

Usability

ActiveCampaign
8.2
OnePageCRM

Reliability and Availability

ActiveCampaign
9.1
OnePageCRM

Performance

ActiveCampaign
8.6
OnePageCRM

Support Rating

ActiveCampaign
6.5
OnePageCRM

In-Person Training

ActiveCampaign
7.3
OnePageCRM

Implementation Rating

ActiveCampaign
8.5
OnePageCRM

Scalability

ActiveCampaign
8.8
OnePageCRM

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