What users are saying about
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Top Rated
850 Ratings
7 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100
7 Ratings
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Score 7 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
6.0

Pure360

60%
ActiveCampaign ranks higher in 8/9 features

WYSIWYG email editor

7.9
79%
562 Ratings
8.0
80%
1 Rating

Dynamic content

8.3
83%
501 Ratings
6.0
60%
1 Rating

Ability to test dynamic content

8.3
83%
453 Ratings
N/A
0 Ratings

Landing pages

7.4
74%
325 Ratings
N/A
0 Ratings

A/B testing

8.6
86%
366 Ratings
6.0
60%
1 Rating

Mobile optimization

8.6
86%
510 Ratings
5.0
50%
1 Rating

Email deliverability reporting

9.3
93%
655 Ratings
6.0
60%
2 Ratings

List management

9.0
90%
631 Ratings
5.0
50%
1 Rating

Triggered drip sequences

9.1
91%
557 Ratings
N/A
0 Ratings

Lead Management

8.7

ActiveCampaign

87%

Pure360

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
477 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
348 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
391 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
345 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Pure360

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
284 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
276 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

Pure360

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
247 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
7.7

Pure360

77%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.6
86%
579 Ratings
9.0
90%
1 Rating

Standard reports

8.8
88%
566 Ratings
8.0
80%
1 Rating

Custom reports

8.4
84%
364 Ratings
6.0
60%
1 Rating

Platform & Infrastructure

8.7

ActiveCampaign

87%

Pure360

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
380 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
258 Ratings
N/A
0 Ratings

Customizability

8.9
89%
403 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
86 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
56 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
52 Ratings
N/A
0 Ratings

Third-party software integrations

7.6
76%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.1

ActiveCampaign

91%
651 Ratings
4.0

Pure360

40%
1 Rating

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

Pure360

N/A
0 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings

Pure360

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Pure360

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

Pure360

N/A
0 Ratings

Support Rating

6.1

ActiveCampaign

61%
39 Ratings

Pure360

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Pure360

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Pure360

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Pure360

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Pure360

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

Pure360

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Pure360

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Pure360

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Pure360

  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Pure360

  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Pure360

Starting Price

Editions & Modules

Pure360 editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Pure360

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Pure360

    No answers on this topic

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Pure360

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Pure360

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Pure360

    No answers on this topic

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Pure360

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Pure360

    No answers on this topic

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Pure360

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Pure360

    • Attracted new business through newsletters
    • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
    Read full review

    Screenshots

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