What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
5 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
5 Ratings
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Score 4 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Pure360
6.0
WYSIWYG email editor
ActiveCampaign
7.7
Pure360
8.0
Dynamic content
ActiveCampaign
7.3
Pure360
6.0
Ability to test dynamic content
ActiveCampaign
7.4
Pure360
Landing pages
ActiveCampaign
6.7
Pure360
A/B testing
ActiveCampaign
7.1
Pure360
6.0
Mobile optimization
ActiveCampaign
7.7
Pure360
5.0
Email deliverability
ActiveCampaign
8.3
Pure360
6.0
List management
ActiveCampaign
8.1
Pure360
5.0
Triggered drip sequences
ActiveCampaign
9.3
Pure360

Reporting & Analytics

ActiveCampaign
7.0
Pure360
7.7
Dashboards
ActiveCampaign
7.0
Pure360
9.0
Standard reports
ActiveCampaign
7.2
Pure360
8.0
Custom reports
ActiveCampaign
6.8
Pure360
6.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
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Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
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  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
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Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo
No answers on this topic

Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pure360

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details