What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Pure360

5 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Pure360

5 Ratings
Score 4.1 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Pure360
6.0
WYSIWYG email editor
ActiveCampaign
7.7
Pure360
8.0
Dynamic content
ActiveCampaign
7.4
Pure360
6.0
Ability to test dynamic content
ActiveCampaign
7.5
Pure360
Landing pages
ActiveCampaign
6.7
Pure360
A/B testing
ActiveCampaign
7.2
Pure360
6.0
Mobile optimization
ActiveCampaign
7.7
Pure360
5.0
Email deliverability
ActiveCampaign
8.3
Pure360
6.0
List management
ActiveCampaign
8.1
Pure360
5.0
Triggered drip sequences
ActiveCampaign
9.3
Pure360

Reporting & Analytics

ActiveCampaign
7.0
Pure360
7.7
Dashboards
ActiveCampaign
7.1
Pure360
9.0
Standard reports
ActiveCampaign
7.3
Pure360
8.0
Custom reports
ActiveCampaign
6.7
Pure360
6.0

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
No photo available

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
No photo available

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
No answers on this topic

Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pure360

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details