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Top Rated
699 Ratings
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20 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100

SALESmanago CDP & Marketing Automation

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20 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

If you have an online shop you work with clients so you need a tool to help you built an effective relationship with them. SALESmanago is more than a tool. It is a system with all sorts of tools which are well fitted to different areas of business activity that increase the number of your clients and finally your income.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
SALESmanago CDP & Marketing Automation
8.6
WYSIWYG email editor
ActiveCampaign
8.0
SALESmanago CDP & Marketing Automation
8.7
Dynamic content
ActiveCampaign
8.6
SALESmanago CDP & Marketing Automation
8.7
Ability to test dynamic content
ActiveCampaign
8.1
SALESmanago CDP & Marketing Automation
9.0
Landing pages
ActiveCampaign
7.2
SALESmanago CDP & Marketing Automation
7.5
A/B testing
ActiveCampaign
8.7
SALESmanago CDP & Marketing Automation
8.5
Mobile optimization
ActiveCampaign
8.4
SALESmanago CDP & Marketing Automation
7.9
Email deliverability reporting
ActiveCampaign
9.0
SALESmanago CDP & Marketing Automation
9.5
List management
ActiveCampaign
8.9
SALESmanago CDP & Marketing Automation
9.5
Triggered drip sequences
ActiveCampaign
9.3
SALESmanago CDP & Marketing Automation
8.5

Lead Management

ActiveCampaign
8.5
SALESmanago CDP & Marketing Automation
7.7
Lead nurturing
ActiveCampaign
8.8
SALESmanago CDP & Marketing Automation
8.1
Lead scoring and grading
ActiveCampaign
8.3
SALESmanago CDP & Marketing Automation
8.1
Data quality management
ActiveCampaign
8.4
SALESmanago CDP & Marketing Automation
7.1
Automated sales alerts and tasks
ActiveCampaign
8.6
SALESmanago CDP & Marketing Automation
7.5

Campaign Management

ActiveCampaign
8.3
SALESmanago CDP & Marketing Automation
7.5
Calendaring
ActiveCampaign
8.0
SALESmanago CDP & Marketing Automation
7.9
Event/webinar marketing
ActiveCampaign
8.6
SALESmanago CDP & Marketing Automation
7.1

Social Media Marketing

ActiveCampaign
8.6
SALESmanago CDP & Marketing Automation
7.6
Social sharing and campaigns
ActiveCampaign
8.7
SALESmanago CDP & Marketing Automation
7.6
Social profile integration
ActiveCampaign
8.5
SALESmanago CDP & Marketing Automation
7.6

Reporting & Analytics

ActiveCampaign
8.6
SALESmanago CDP & Marketing Automation
8.4
Dashboards
ActiveCampaign
8.7
SALESmanago CDP & Marketing Automation
8.7
Standard reports
ActiveCampaign
8.6
SALESmanago CDP & Marketing Automation
8.7
Custom reports
ActiveCampaign
8.5
SALESmanago CDP & Marketing Automation
7.9

Platform & Infrastructure

ActiveCampaign
8.8
SALESmanago CDP & Marketing Automation
8.7
API
ActiveCampaign
8.9
SALESmanago CDP & Marketing Automation
8.1
Role-based workflow & approvals
ActiveCampaign
8.5
SALESmanago CDP & Marketing Automation
8.0
Customizability
ActiveCampaign
8.7
SALESmanago CDP & Marketing Automation
7.4
Integration with Salesforce.com
ActiveCampaign
8.8
SALESmanago CDP & Marketing Automation
8.9
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
SALESmanago CDP & Marketing Automation
10.0
Integration with SugarCRM
ActiveCampaign
8.8
SALESmanago CDP & Marketing Automation
10.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

  • The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge.
  • Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc.
  • Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview
  • 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business.
daraban cosmin | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
Lou Covey | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

In my opinion, SALESmanago is a system that gathers plenty of important tools in one ecosystem and it does it mostly smoothly.All the tools on SALESmanago seem to be well connected between each other. This system was chosen by my predecessors and specific details about decision making is not known to me.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

SALESmanago CDP & Marketing Automation

  • Just cart recovery boosts turnover a lot.
  • 1-1 newsletter with dynamic content is great way to deliver intelligent email marketing.
  • If you make a long term contract there is a big discount.
David Vopelka | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

SALESmanago CDP & Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD

SALESmanago CDP & Marketing Automation Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
SALESmanago CDP & Marketing Automation
9.5

Likelihood to Renew

ActiveCampaign
9.0
SALESmanago CDP & Marketing Automation

Usability

ActiveCampaign
8.2
SALESmanago CDP & Marketing Automation

Reliability and Availability

ActiveCampaign
9.1
SALESmanago CDP & Marketing Automation

Performance

ActiveCampaign
8.6
SALESmanago CDP & Marketing Automation

Support Rating

ActiveCampaign
6.5
SALESmanago CDP & Marketing Automation

In-Person Training

ActiveCampaign
7.3
SALESmanago CDP & Marketing Automation

Implementation Rating

ActiveCampaign
8.5
SALESmanago CDP & Marketing Automation

Scalability

ActiveCampaign
8.8
SALESmanago CDP & Marketing Automation

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