What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
7 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
7 Ratings
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Score 5.9 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

SALESmanago

They are very strong in Europe and if you are an Eastern European entrepreneur on the US East Coast, they might be a better fit than HubSpot or Marketo. But if you are new to marketing automation, it could be a difficult learning curve. And at present (Feb 2017) the European exchange rates make it an unattractive. There are also some issues with price transparency. Add-on fees can mount up.
Lou Covey profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
SALESmanago
6.9
WYSIWYG email editor
ActiveCampaign
7.7
SALESmanago
7.1
Dynamic content
ActiveCampaign
7.3
SALESmanago
5.4
Ability to test dynamic content
ActiveCampaign
7.4
SALESmanago
6.2
Landing pages
ActiveCampaign
6.7
SALESmanago
6.7
A/B testing
ActiveCampaign
7.1
SALESmanago
8.5
Mobile optimization
ActiveCampaign
7.7
SALESmanago
7.2
Email deliverability
ActiveCampaign
8.3
SALESmanago
5.4
List management
ActiveCampaign
8.1
SALESmanago
7.2
Triggered drip sequences
ActiveCampaign
9.3
SALESmanago
8.7

Reporting & Analytics

ActiveCampaign
7.0
SALESmanago
6.3
Dashboards
ActiveCampaign
7.0
SALESmanago
6.3
Standard reports
ActiveCampaign
7.2
SALESmanago
6.3
Custom reports
ActiveCampaign
6.8
SALESmanago
6.3

Lead Management

ActiveCampaign
SALESmanago
8.9
Lead nurturing
ActiveCampaign
SALESmanago
8.7
Lead scoring and grading
ActiveCampaign
SALESmanago
9.1
Data quality management
ActiveCampaign
SALESmanago
8.7
Automated sales alerts and tasks
ActiveCampaign
SALESmanago
9.1

Campaign Management

ActiveCampaign
SALESmanago
8.4
Calendaring
ActiveCampaign
SALESmanago
8.4
Event/webinar marketing
ActiveCampaign
SALESmanago
8.3

Social Media Marketing

ActiveCampaign
SALESmanago
7.0
Social sharing and campaigns
ActiveCampaign
SALESmanago
7.7
Social profile integration
ActiveCampaign
SALESmanago
6.4

Platform & Infrastructure

ActiveCampaign
SALESmanago
7.6
API
ActiveCampaign
SALESmanago
8.7
Role-based workflow & approvals
ActiveCampaign
SALESmanago
8.0
Customizability
ActiveCampaign
SALESmanago
8.3
Integration with Salesforce.com
ActiveCampaign
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
SALESmanago
7.0
Integration with SugarCRM
ActiveCampaign
SALESmanago
7.0

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Fairly intuitive UI
  • Not the most expensive option
  • A good choice if you are a company based in Europe
Lou Covey profile photo

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Few integrations with third parties. It almost always requires assistance from the IT department in order to be implemented.
daraban cosmin profile photo

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
I highly recommend SALESmanago because it simplifies and automates the work for any business. Unlike many other alternatives on the market, it really is a solution capable of delivering the promised results.
daraban cosmin profile photo

Return on Investment

  • We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
  • Setting up and building all the automations can take a little bit of time but it is worth it.
Audréa Trinh profile photo
  • Faster lead conversion
  • Increased employee efficiency
  • Better customer service
daraban cosmin profile photo

Screenshots

ActiveCampaign

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SALESmanago

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
Additional Pricing Details