What users are saying about

ActiveCampaign

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Top Rated
73 Ratings
7 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101
7 Ratings
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Score 6.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

SALESmanago

SALESmanago is best for ecommerce where you can benefit from dynamic content the most. Also it is great for large corporations with a lot of products where you can generate leads wisely with website popups and banners.
David Vopelka profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
SALESmanago
6.9
WYSIWYG email editor
ActiveCampaign
7.7
SALESmanago
7.1
Dynamic content
ActiveCampaign
7.5
SALESmanago
5.3
Ability to test dynamic content
ActiveCampaign
7.7
SALESmanago
6.2
Landing pages
ActiveCampaign
6.8
SALESmanago
6.7
A/B testing
ActiveCampaign
7.4
SALESmanago
8.5
Mobile optimization
ActiveCampaign
7.8
SALESmanago
7.2
Email deliverability
ActiveCampaign
8.3
SALESmanago
5.3
List management
ActiveCampaign
8.3
SALESmanago
7.2
Triggered drip sequences
ActiveCampaign
9.3
SALESmanago
8.7

Reporting & Analytics

ActiveCampaign
7.2
SALESmanago
6.3
Dashboards
ActiveCampaign
7.2
SALESmanago
6.3
Standard reports
ActiveCampaign
7.4
SALESmanago
6.3
Custom reports
ActiveCampaign
7.0
SALESmanago
6.3

Lead Management

ActiveCampaign
SALESmanago
8.9
Lead nurturing
ActiveCampaign
SALESmanago
8.7
Lead scoring and grading
ActiveCampaign
SALESmanago
9.1
Data quality management
ActiveCampaign
SALESmanago
8.7
Automated sales alerts and tasks
ActiveCampaign
SALESmanago
9.1

Campaign Management

ActiveCampaign
SALESmanago
8.4
Calendaring
ActiveCampaign
SALESmanago
8.4
Event/webinar marketing
ActiveCampaign
SALESmanago
8.3

Social Media Marketing

ActiveCampaign
SALESmanago
7.0
Social sharing and campaigns
ActiveCampaign
SALESmanago
7.7
Social profile integration
ActiveCampaign
SALESmanago
6.4

Platform & Infrastructure

ActiveCampaign
SALESmanago
7.7
API
ActiveCampaign
SALESmanago
8.7
Role-based workflow & approvals
ActiveCampaign
SALESmanago
8.0
Customizability
ActiveCampaign
SALESmanago
8.3
Integration with Salesforce.com
ActiveCampaign
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
SALESmanago
7.0
Integration with SugarCRM
ActiveCampaign
SALESmanago
7.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Fairly intuitive UI
  • Not the most expensive option
  • A good choice if you are a company based in Europe
Lou Covey profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
Lou Covey profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
SALESmanago competes well on functionality with other offerings and we agreed to work with them because they were very aggressive in the beginning, but every customer we sent their way was turned off by the sales personnel
Lou Covey profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Saved countless hours vs manual email
  • Sells for me
  • Allows me to iterate on my best work
No photo available
  • Just cart recovery boosts turnover a lot.
  • 1-1 newsletter with dynamic content is great way to deliver intelligent email marketing.
  • If you make a long term contract there is a big discount.
David Vopelka profile photo

Screenshots

ActiveCampaign

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SALESmanago

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
Additional Pricing Details