What users are saying about

ActiveCampaign

Top Rated
58 Ratings

SALESmanago

7 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

SALESmanago

7 Ratings
Score 5.5 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

SALESmanago

They are very strong in Europe and if you are an Eastern European entrepreneur on the US East Coast, they might be a better fit than HubSpot or Marketo. But if you are new to marketing automation, it could be a difficult learning curve. And at present (Feb 2017) the European exchange rates make it an unattractive. There are also some issues with price transparency. Add-on fees can mount up.
Lou Covey profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
SALESmanago
7.0
WYSIWYG email editor
ActiveCampaign
7.7
SALESmanago
7.1
Dynamic content
ActiveCampaign
7.4
SALESmanago
5.4
Ability to test dynamic content
ActiveCampaign
7.5
SALESmanago
6.2
Landing pages
ActiveCampaign
6.7
SALESmanago
6.7
A/B testing
ActiveCampaign
7.2
SALESmanago
8.5
Mobile optimization
ActiveCampaign
7.7
SALESmanago
7.2
Email deliverability
ActiveCampaign
8.3
SALESmanago
5.4
List management
ActiveCampaign
8.1
SALESmanago
7.3
Triggered drip sequences
ActiveCampaign
9.3
SALESmanago
8.7

Reporting & Analytics

ActiveCampaign
7.0
SALESmanago
6.4
Dashboards
ActiveCampaign
7.1
SALESmanago
6.4
Standard reports
ActiveCampaign
7.3
SALESmanago
6.4
Custom reports
ActiveCampaign
6.7
SALESmanago
6.4

Lead Management

ActiveCampaign
SALESmanago
8.9
Lead nurturing
ActiveCampaign
SALESmanago
8.7
Lead scoring and grading
ActiveCampaign
SALESmanago
9.1
Data quality management
ActiveCampaign
SALESmanago
8.7
Automated sales alerts and tasks
ActiveCampaign
SALESmanago
9.1

Campaign Management

ActiveCampaign
SALESmanago
8.4
Calendaring
ActiveCampaign
SALESmanago
8.4
Event/webinar marketing
ActiveCampaign
SALESmanago
8.3

Social Media Marketing

ActiveCampaign
SALESmanago
7.0
Social sharing and campaigns
ActiveCampaign
SALESmanago
7.7
Social profile integration
ActiveCampaign
SALESmanago
6.4

Platform & Infrastructure

ActiveCampaign
SALESmanago
7.6
API
ActiveCampaign
SALESmanago
8.7
Role-based workflow & approvals
ActiveCampaign
SALESmanago
8.0
Customizability
ActiveCampaign
SALESmanago
8.3
Integration with Salesforce.com
ActiveCampaign
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
SALESmanago
7.0
Integration with SugarCRM
ActiveCampaign
SALESmanago
7.0

Pros

  • It’s very easy to set up an account on this application.
  • During the campaign design it automatically saves your templates.
  • The email mobile optimisation is the best feature in this application.
No photo available
  • Fairly intuitive UI
  • Not the most expensive option
  • A good choice if you are a company based in Europe
Lou Covey profile photo

Cons

  • I wish they had a landing page builder included (like other tools do)
  • Their forms are not very customizable
No photo available
  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
Lou Covey profile photo

Alternatives Considered

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need
No photo available
SALESmanago competes well on functionality with other offerings and we agreed to work with them because they were very aggressive in the beginning, but every customer we sent their way was turned off by the sales personnel
Lou Covey profile photo

Return on Investment

  • ActiveCampaign couldn't be mapped to any specific ROI partially due to the clunky reporting interface. We couldn't backtrack into any specific objectives like purchase decisions or course signups because it was too difficult to map those website actions to the specific campaigns.
  • The biggest value AC delivered was in terms of time saved creating specific drip campaigns. Cloning funnels, making edits, adding new branches was fast and easy and allowed us to iterate and move on to other things.
J.P. VanderLinden profile photo
  • The tool has been ROI neutral. It cost us nothing but made us nothing
  • Having experience in a little known marketing automation system has increased our credibility as a consulting service
Lou Covey profile photo

Screenshots

ActiveCampaign

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SALESmanago

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
Additional Pricing Details