What users are saying about
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Top Rated
841 Ratings
11 Ratings

ActiveCampaign

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Top Rated
841 Ratings
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Score 8.5 out of 100
11 Ratings
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Score 9 out of 100

Feature Set Ratings

  • Spokal ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.4

ActiveCampaign

84%
9.2

Spokal

92%
Spokal ranks higher in 7/9 features

WYSIWYG email editor

7.9
79%
558 Ratings
9.0
90%
2 Ratings

Dynamic content

8.2
82%
495 Ratings
10.0
100%
2 Ratings

Ability to test dynamic content

8.1
81%
449 Ratings
8.0
80%
2 Ratings

Landing pages

7.4
74%
320 Ratings
10.0
100%
1 Rating

A/B testing

8.6
86%
362 Ratings
9.0
90%
2 Ratings

Mobile optimization

8.4
84%
506 Ratings
10.0
100%
1 Rating

Email deliverability reporting

9.2
92%
650 Ratings
8.0
80%
2 Ratings

List management

8.9
89%
625 Ratings
9.0
90%
1 Rating

Triggered drip sequences

9.1
91%
552 Ratings
10.0
100%
1 Rating

Lead Management

8.6

ActiveCampaign

86%
9.5

Spokal

95%
Spokal ranks higher in 3/4 features

Lead nurturing

8.9
89%
472 Ratings
10.0
100%
2 Ratings

Lead scoring and grading

8.4
84%
345 Ratings
10.0
100%
1 Rating

Data quality management

8.5
85%
387 Ratings
10.0
100%
2 Ratings

Automated sales alerts and tasks

8.5
85%
342 Ratings
8.0
80%
1 Rating

Campaign Management

8.4

ActiveCampaign

84%
9.0

Spokal

90%
ActiveCampaign ranks higher in 1/2 features

Calendaring

8.3
83%
279 Ratings
10.0
100%
2 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
8.0
80%
1 Rating

Social Media Marketing

8.6

ActiveCampaign

86%
9.0

Spokal

90%
Spokal ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
244 Ratings
9.0
90%
3 Ratings

Social profile integration

8.4
84%
240 Ratings
9.0
90%
3 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
9.3

Spokal

93%
Spokal ranks higher in 2/3 features

Dashboards

8.6
86%
574 Ratings
10.0
100%
3 Ratings

Standard reports

8.8
88%
561 Ratings
10.0
100%
2 Ratings

Custom reports

8.4
84%
362 Ratings
8.0
80%
1 Rating

Platform & Infrastructure

8.8

ActiveCampaign

88%
9.3

Spokal

93%
Spokal ranks higher in 4/6 features

API

9.1
91%
376 Ratings
9.0
90%
1 Rating

Role-based workflow & approvals

8.3
83%
255 Ratings
10.0
100%
1 Rating

Customizability

8.7
87%
397 Ratings
10.0
100%
1 Rating

Integration with Salesforce.com

8.8
88%
84 Ratings
9.0
90%
1 Rating

Integration with Microsoft Dynamics CRM

9.0
90%
54 Ratings
10.0
100%
1 Rating

Integration with SugarCRM

8.8
88%
50 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • Spokal is rated higher in 3 areas: Likelihood to Renew, Performance, Support Rating
  • ActiveCampaign and Spokal are tied in 2 areas: Likelihood to Recommend, Usability

Likelihood to Recommend

9.0

ActiveCampaign

90%
645 Ratings
9.0

Spokal

90%
8 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.3

Spokal

93%
6 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
8.2

Spokal

82%
1 Rating

Availability

9.1

ActiveCampaign

91%
4 Ratings

Spokal

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings
9.1

Spokal

91%
2 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
9.3

Spokal

93%
6 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Spokal

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Spokal

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Spokal

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Spokal

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Spokal

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Spokal

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Spokal

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Spokal

  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Spokal

  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Spokal

Starting Price

$49 per month

Editions & Modules

Spokal editions and modules pricing
EditionModules
Starter$491
Essentials$992
Team$1693

Footnotes

  1. per month (1 user)
  2. per month (3 users)
  3. per month (5 users)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Spokal

Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Spokal

Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Read full review

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Spokal

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Spokal

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Spokal

They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
Read full review

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review

Spokal

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Spokal

I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Spokal

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Spokal

  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
Read full review

Screenshots

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