What users are saying about
4 Ratings
33 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100
33 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Emarsys

Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
Robert Callum | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Emarsys
8.6
WYSIWYG email editor
ActiveDEMAND
9.2
Emarsys
8.4
Dynamic content
ActiveDEMAND
9.6
Emarsys
9.1
Ability to test dynamic content
ActiveDEMAND
9.6
Emarsys
8.3
Landing pages
ActiveDEMAND
9.0
Emarsys
8.0
A/B testing
ActiveDEMAND
9.6
Emarsys
8.7
Mobile optimization
ActiveDEMAND
9.6
Emarsys
8.6
Email deliverability reporting
ActiveDEMAND
9.6
Emarsys
8.8
List management
ActiveDEMAND
9.2
Emarsys
8.6
Triggered drip sequences
ActiveDEMAND
9.6
Emarsys
8.5

Lead Management

ActiveDEMAND
9.0
Emarsys
8.0
Lead nurturing
ActiveDEMAND
9.6
Emarsys
8.0
Lead scoring and grading
ActiveDEMAND
9.0
Emarsys
8.0
Data quality management
ActiveDEMAND
8.6
Emarsys
Automated sales alerts and tasks
ActiveDEMAND
8.6
Emarsys

Campaign Management

ActiveDEMAND
9.4
Emarsys
Calendaring
ActiveDEMAND
9.6
Emarsys
Event/webinar marketing
ActiveDEMAND
9.2
Emarsys

Social Media Marketing

ActiveDEMAND
8.6
Emarsys
Social sharing and campaigns
ActiveDEMAND
8.6
Emarsys
Social profile integration
ActiveDEMAND
8.6
Emarsys

Reporting & Analytics

ActiveDEMAND
9.2
Emarsys
8.8
Dashboards
ActiveDEMAND
8.8
Emarsys
9.1
Standard reports
ActiveDEMAND
9.2
Emarsys
8.7
Custom reports
ActiveDEMAND
9.6
Emarsys
8.6

Platform & Infrastructure

ActiveDEMAND
9.6
Emarsys
8.7
API
ActiveDEMAND
9.0
Emarsys
8.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Emarsys
9.5
Customizability
ActiveDEMAND
9.6
Emarsys
9.1
Integration with Salesforce.com
ActiveDEMAND
10.0
Emarsys
8.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Emarsys
9.0
Integration with SugarCRM
ActiveDEMAND
10.0
Emarsys

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Emarsys

  • It is a cross-channel and a gadget. There must be match unknown information to known contacts.
  • There is Social and web information advancement.
  • Emarsys have geo, store, item proclivity, client venture computerization, repeating and set off crusades, continuous informing, and truck recuperation.
  • Mission announcing and web commitment, client lifecycle investigation and income sway report are most important features.
Kate Woodward | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Emarsys

  • Ongoing support for custom development work has been lacking for our account. We have experienced missed deadlines and issues causing our custom technology to break often.
  • Tech support is a bit slow to respond when issues arise.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Emarsys

Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.They need to seriously improve the email automation flows and content building screens.
Joel Samonie | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Emarsys

  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Emarsys Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Emarsys
7.9

Likelihood to Renew

ActiveDEMAND
Emarsys
9.9

Add comparison