What users are saying about
5 Ratings
37 Ratings
5 Ratings
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Score 9 out of 100
37 Ratings
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Score 8.6 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
8.2

Emarsys

82%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
8.3
83%
4 Ratings

Dynamic content

9.6
96%
2 Ratings
7.6
76%
5 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
7.3
73%
6 Ratings

Landing pages

9.0
90%
2 Ratings
8.0
80%
3 Ratings

A/B testing

9.6
96%
2 Ratings
8.7
87%
6 Ratings

Mobile optimization

9.6
96%
2 Ratings
8.3
83%
6 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
8.7
87%
9 Ratings

List management

9.2
92%
2 Ratings
8.7
87%
6 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
8.0
80%
5 Ratings

Lead Management

9.0

ActiveDEMAND

90%
7.8

Emarsys

78%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
7.6
76%
4 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
8.0
80%
3 Ratings

Data quality management

8.6
86%
2 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
N/A
0 Ratings

Campaign Management

9.4

ActiveDEMAND

94%

Emarsys

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%

Emarsys

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
8.7

Emarsys

87%
ActiveDEMAND ranks higher in 2/3 features

Dashboards

8.8
88%
2 Ratings
9.0
90%
6 Ratings

Standard reports

9.2
92%
2 Ratings
8.7
87%
6 Ratings

Custom reports

9.6
96%
2 Ratings
8.3
83%
6 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
8.6

Emarsys

86%
ActiveDEMAND ranks higher in 5/6 features

API

9.0
90%
1 Rating
8.0
80%
5 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
9.5
95%
3 Ratings

Customizability

9.6
96%
2 Ratings
8.3
83%
5 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
8.4
84%
3 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
9.0
90%
2 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
8.7

Emarsys

87%
8 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
9.9

Emarsys

99%
2 Ratings

Ease of integration

ActiveDEMAND

N/A
0 Ratings
5.0

Emarsys

50%
1 Rating

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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SAP

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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SAP

  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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SAP

  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
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Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Emarsys

Starting Price

Editions & Modules

Emarsys editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Likelihood to Renew

    JumpDEMAND Inc.

    No answers on this topic

    SAP

    We have no intention of changing Emarsys
    Read full review

    Alternatives Considered

    JumpDEMAND Inc.

    Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
    Read full review

    SAP

    Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
    Read full review

    Return on Investment

    JumpDEMAND Inc.

    • Simplified email marketing and event management
    • Better tracking of leads
    • Better intelligence about which initiatives are working well and where future opportunities lie
    • Less reliant on IT department/third party to execute our online marketing
    Read full review

    SAP

    • It has helped us to create email campaigns in an easier and quicker way.
    • It has added flexibility to our daily operations.
    • It is not a cheap tool.
    • To use in full capability, dev work is required.
    Read full review

    Screenshots

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