What users are saying about

ActiveDEMAND

3 Ratings

Mapp Digital

13 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Mapp Digital

13 Ratings
Score 6 out of 101

Add comparison

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Mapp Digital
4.3
WYSIWYG email editor
ActiveDEMAND
9.2
Mapp Digital
7.3
Dynamic content
ActiveDEMAND
9.6
Mapp Digital
2.7
Ability to test dynamic content
ActiveDEMAND
9.6
Mapp Digital
2.7
Landing pages
ActiveDEMAND
9.0
Mapp Digital
A/B testing
ActiveDEMAND
9.6
Mapp Digital
4.5
Mobile optimization
ActiveDEMAND
9.6
Mapp Digital
3.6
Email deliverability
ActiveDEMAND
9.6
Mapp Digital
4.5
List management
ActiveDEMAND
9.2
Mapp Digital
4.5
Triggered drip sequences
ActiveDEMAND
9.6
Mapp Digital
4.5

Lead Management

ActiveDEMAND
9.0
Mapp Digital
Lead nurturing
ActiveDEMAND
9.6
Mapp Digital
Lead scoring and grading
ActiveDEMAND
9.0
Mapp Digital
Data quality management
ActiveDEMAND
8.6
Mapp Digital
Automated sales alerts and tasks
ActiveDEMAND
8.6
Mapp Digital

Campaign Management

ActiveDEMAND
9.4
Mapp Digital
Calendaring
ActiveDEMAND
9.6
Mapp Digital
Event/webinar marketing
ActiveDEMAND
9.2
Mapp Digital

Social Media Marketing

ActiveDEMAND
8.6
Mapp Digital
Social sharing and campaigns
ActiveDEMAND
8.6
Mapp Digital
Social profile integration
ActiveDEMAND
8.6
Mapp Digital

Reporting & Analytics

ActiveDEMAND
9.2
Mapp Digital
5.8
Dashboards
ActiveDEMAND
8.8
Mapp Digital
7.3
Standard reports
ActiveDEMAND
9.2
Mapp Digital
5.5
Custom reports
ActiveDEMAND
9.6
Mapp Digital
4.5

Platform & Infrastructure

ActiveDEMAND
9.6
Mapp Digital
API
ActiveDEMAND
9.0
Mapp Digital
Role-based workflow & approvals
ActiveDEMAND
9.0
Mapp Digital
Customizability
ActiveDEMAND
9.6
Mapp Digital
Integration with Salesforce.com
ActiveDEMAND
10.0
Mapp Digital
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Mapp Digital
Integration with SugarCRM
ActiveDEMAND
10.0
Mapp Digital

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
No photo available

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • While the WYSIWYG editor is generally strong, BlueHornet has an Achilles Heel: The editor breaks attempts to use responsive design. With over 50% of email getting opened on mobile devices, this is a major stumble.
  • The image library BlueHornet provides will frustrate users with a large library of imagery. 1) Accounts get a very small amount of storage. While this can be expanded, it would be better if it were unlimited. Storage is now so cheap, it is surprising to see it limited like this. 2) It is awkward to use. It does not allow folders for categorizing images by type. It would be a boon if it did.
  • As I have seen in other reviews here, their reporting features are industry laggards. It is difficult to pull historical trend information without having to pull individual send reports and aggregate them all oneself.
  • They have very limited support for relational data. While it is better than none, and I credit them for that, it has a ways to go to be competitive with the offerings of the true enterprise ESPs.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mapp Digital7.8
Based on 8 answers
As soon as my content provider is available on another Platform, I will make the switch.
John Veit profile photo

Usability

No score
No answers yet
No answers on this topic
Mapp Digital1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
No photo available

Performance

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
No photo available

Support

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 3 answers
When we had questions we could schedule a call with our account representative for that week or send her an email and get a quick response
No photo available

Online Training

No score
No answers yet
No answers on this topic
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

No score
No answers yet
No answers on this topic
Mapp Digital5.0
Based on 3 answers
Does not apply
No photo available

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.
No photo available

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • I believe the price to outweigh the benefit by quite a bit. There are other systems available for less money that provide a more reliable experience.
John Veit profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mapp Digital Editions & Modules
Mapp Digital
Additional Pricing Details