What users are saying about
3 Ratings
13 Ratings
3 Ratings
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Score 10 out of 101
13 Ratings
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Score 6 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Mapp Digital

I would recommend a colleague to ask them basic questions regarding deliverability as well as highlight some issues they may have, to decide if BlueHornet can offer them guidance. I would also request a trial period to navigate the platform, and decide if it is best for your company. I would recommend this platform to businesses just starting out, over large, established companies.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Mapp Digital
4.3
WYSIWYG email editor
ActiveDEMAND
9.2
Mapp Digital
7.3
Dynamic content
ActiveDEMAND
9.6
Mapp Digital
2.7
Ability to test dynamic content
ActiveDEMAND
9.6
Mapp Digital
2.7
Landing pages
ActiveDEMAND
9.0
Mapp Digital
A/B testing
ActiveDEMAND
9.6
Mapp Digital
4.5
Mobile optimization
ActiveDEMAND
9.6
Mapp Digital
3.6
Email deliverability
ActiveDEMAND
9.6
Mapp Digital
4.5
List management
ActiveDEMAND
9.2
Mapp Digital
4.5
Triggered drip sequences
ActiveDEMAND
9.6
Mapp Digital
4.5

Lead Management

ActiveDEMAND
9.0
Mapp Digital
Lead nurturing
ActiveDEMAND
9.6
Mapp Digital
Lead scoring and grading
ActiveDEMAND
9.0
Mapp Digital
Data quality management
ActiveDEMAND
8.6
Mapp Digital
Automated sales alerts and tasks
ActiveDEMAND
8.6
Mapp Digital

Campaign Management

ActiveDEMAND
9.4
Mapp Digital
Calendaring
ActiveDEMAND
9.6
Mapp Digital
Event/webinar marketing
ActiveDEMAND
9.2
Mapp Digital

Social Media Marketing

ActiveDEMAND
8.6
Mapp Digital
Social sharing and campaigns
ActiveDEMAND
8.6
Mapp Digital
Social profile integration
ActiveDEMAND
8.6
Mapp Digital

Reporting & Analytics

ActiveDEMAND
9.2
Mapp Digital
5.8
Dashboards
ActiveDEMAND
8.8
Mapp Digital
7.3
Standard reports
ActiveDEMAND
9.2
Mapp Digital
5.5
Custom reports
ActiveDEMAND
9.6
Mapp Digital
4.5

Platform & Infrastructure

ActiveDEMAND
9.6
Mapp Digital
API
ActiveDEMAND
9.0
Mapp Digital
Role-based workflow & approvals
ActiveDEMAND
9.0
Mapp Digital
Customizability
ActiveDEMAND
9.6
Mapp Digital
Integration with Salesforce.com
ActiveDEMAND
10.0
Mapp Digital
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Mapp Digital
Integration with SugarCRM
ActiveDEMAND
10.0
Mapp Digital

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • It is very good support for all social media management, engagement, and posting. There are features that most other platforms do not offer (reposting and calendar views to name a few).
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • The platform is not as advanced as most of their competitors. Setting up and testing campaigns with more than one version can easily become cumbersome and inefficient.
  • Some tasks in the platform are a lot more difficult to complete than they should be.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Mapp Digital7.8
Based on 8 answers
The reporting features and cost aren't on par with some other providers out there that have very robust reporting and good price points for bulk emails.
Ben Dishler profile photo

Usability

No score
No answers yet
No answers on this topic
Mapp Digital1.9
Based on 4 answers
Easy to use.
Ben Dishler profile photo

Performance

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
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Support

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 3 answers
Every time I emailed support I almost instantly got a response with an answer.
Ben Dishler profile photo

Online Training

No score
No answers yet
No answers on this topic
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
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Implementation

No score
No answers yet
No answers on this topic
Mapp Digital5.0
Based on 3 answers
I wasn't part of the implementation of BH.
Ben Dishler profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Neither, It was used to send out member communications.
Ben Dishler profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mapp Digital Editions & Modules
Mapp Digital
Additional Pricing Details