What users are saying about
4 Ratings
18 Ratings
4 Ratings
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Score 5 out of 100
18 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Omnisend
7.3
WYSIWYG email editor
ActiveDEMAND
9.2
Omnisend
6.6
Dynamic content
ActiveDEMAND
9.6
Omnisend
7.7
Ability to test dynamic content
ActiveDEMAND
9.6
Omnisend
7.1
Landing pages
ActiveDEMAND
9.0
Omnisend
7.0
A/B testing
ActiveDEMAND
9.6
Omnisend
6.8
Mobile optimization
ActiveDEMAND
9.6
Omnisend
7.0
Email deliverability reporting
ActiveDEMAND
9.6
Omnisend
7.2
List management
ActiveDEMAND
9.2
Omnisend
7.9
Triggered drip sequences
ActiveDEMAND
9.6
Omnisend
8.5

Lead Management

ActiveDEMAND
9.0
Omnisend
Lead nurturing
ActiveDEMAND
9.6
Omnisend
Lead scoring and grading
ActiveDEMAND
9.0
Omnisend
Data quality management
ActiveDEMAND
8.6
Omnisend
Automated sales alerts and tasks
ActiveDEMAND
8.6
Omnisend

Campaign Management

ActiveDEMAND
9.4
Omnisend
Calendaring
ActiveDEMAND
9.6
Omnisend
Event/webinar marketing
ActiveDEMAND
9.2
Omnisend

Social Media Marketing

ActiveDEMAND
8.6
Omnisend
Social sharing and campaigns
ActiveDEMAND
8.6
Omnisend
Social profile integration
ActiveDEMAND
8.6
Omnisend

Reporting & Analytics

ActiveDEMAND
9.2
Omnisend
6.9
Dashboards
ActiveDEMAND
8.8
Omnisend
7.0
Standard reports
ActiveDEMAND
9.2
Omnisend
6.9
Custom reports
ActiveDEMAND
9.6
Omnisend
6.7

Platform & Infrastructure

ActiveDEMAND
9.6
Omnisend
API
ActiveDEMAND
9.0
Omnisend
Role-based workflow & approvals
ActiveDEMAND
9.0
Omnisend
Customizability
ActiveDEMAND
9.6
Omnisend
Integration with Salesforce.com
ActiveDEMAND
10.0
Omnisend
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Omnisend
Integration with SugarCRM
ActiveDEMAND
10.0
Omnisend

Pre-Send Testing

ActiveDEMAND
Omnisend
7.2
Link Tracking
ActiveDEMAND
Omnisend
7.3
Image Validation
ActiveDEMAND
Omnisend
7.3
Inbox Display
ActiveDEMAND
Omnisend
7.0
Email Previews
ActiveDEMAND
Omnisend
7.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Omnisend

  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
Daniel Cooper | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Omnisend

  • In this nothing much more to say nothing that disappoint our team.
  • But yes they can upgrade there some features and provide us much more advanced features.
  • So it becomes more attractive and also can be a much more innovative and creative tool.
pavan chumakia | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Omnisend

I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other competitors.
Tatiana Balletti | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Omnisend

  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Omnisend

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Pro plan$59
Standard plan$16
    Additional Pricing Details
    Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.

    Rating Summary

    Likelihood to Recommend

    ActiveDEMAND
    9.6
    Omnisend
    7.3

    Add comparison