What users are saying about
5 Ratings
21 Ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.5

ActiveDEMAND

95%
7.0

Omnisend

70%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
6.2
62%
5 Ratings

Dynamic content

9.6
96%
2 Ratings
7.1
71%
5 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
6.7
67%
5 Ratings

Landing pages

9.0
90%
2 Ratings
6.7
67%
3 Ratings

A/B testing

9.6
96%
2 Ratings
6.7
67%
4 Ratings

Mobile optimization

9.6
96%
2 Ratings
6.7
67%
3 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
6.2
62%
8 Ratings

List management

9.2
92%
2 Ratings
7.6
76%
5 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
9.0
90%
3 Ratings

Lead Management

9.0

ActiveDEMAND

90%

Omnisend

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
N/A
0 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
N/A
0 Ratings

Data quality management

8.6
86%
2 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
N/A
0 Ratings

Campaign Management

9.4

ActiveDEMAND

94%

Omnisend

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%

Omnisend

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
6.0

Omnisend

60%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
6.2
62%
4 Ratings

Standard reports

9.2
92%
2 Ratings
6.2
62%
5 Ratings

Custom reports

9.6
96%
2 Ratings
5.7
57%
2 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%

Omnisend

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

9.6
96%
2 Ratings
N/A
0 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Pre-Send Testing

ActiveDEMAND

Feature Set Not Supported
N/A
6.6

Omnisend

66%
Omnisend ranks higher in 4/4 features

Link Tracking

N/A
0 Ratings
7.1
71%
2 Ratings

Image Validation

N/A
0 Ratings
6.6
66%
2 Ratings

Inbox Display

N/A
0 Ratings
6.7
67%
2 Ratings

Email Previews

N/A
0 Ratings
6.2
62%
2 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
6.7

Omnisend

67%
5 Ratings

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review

Omnisend

  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review

Omnisend

  • More options to customize emails.
  • Better customer service.
  • Email scheduling.
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Omnisend

Starting Price

$0

Editions & Modules

Omnisend editions and modules pricing
EditionModules
Free plan01
Pro plan592
Standard plan163

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required $16

Additional Details

Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.

Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review

Omnisend

By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
Read full review

Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review

Omnisend

  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
Read full review

Screenshots

Add comparison