What users are saying about
5 Ratings
61 Ratings
5 Ratings
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Score 8 out of 101
61 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Data.com

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Zach Ettelman profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Data.com
7.3
Identification of new leads
AdDataExpress
9.1
Data.com
6.9
List quality
AdDataExpress
6.4
Data.com
6.4
Ideal customer targeting
AdDataExpress
5.5
Data.com
6.8
Load time/data access
AdDataExpress
5.5
Data.com
8.3
Advanced search
AdDataExpress
Data.com
7.6
List upload/download
AdDataExpress
Data.com
7.6

Sales Intelligence Data Standards

AdDataExpress
7.3
Data.com
7.0
Contact information
AdDataExpress
7.3
Data.com
6.5
Company information
AdDataExpress
7.3
Data.com
7.5
Industry information
AdDataExpress
7.3
Data.com
6.9

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Data.com
6.8
Lead qualification process
AdDataExpress
6.4
Data.com
6.8
Salesforce integration
AdDataExpress
2.7
Data.com
9.0
Company/business profiles
AdDataExpress
5.5
Data.com
7.8
Data hygiene
AdDataExpress
2.7
Data.com
5.9
Automatic data refresh
AdDataExpress
3.6
Data.com
6.2
Filters and segmentation
AdDataExpress
3.6
Data.com
7.1
Smart lists and recommendations
AdDataExpress
Data.com
6.4
Alerts and reminders
AdDataExpress
Data.com
6.1
Tags
AdDataExpress
Data.com
5.7

Sales Intelligence Email Features

AdDataExpress
Data.com
4.7
Sales email templates
AdDataExpress
Data.com
3.2
Append emails to records
AdDataExpress
Data.com
6.2

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
  • There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
  • Easy "add contacts" function, and a template to add a large number of them at once.
Paul Murphy profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
Paul Murphy profile photo

Usability

No score
No answers yet
No answers on this topic
Data.com9.0
Based on 2 answers
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
John Cupoli profile photo

Support

No score
No answers yet
No answers on this topic
Data.com9.0
Based on 1 answer
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
John Cupoli profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
Data.com is great for filtering and finding specific contact and company information. Unfortunately much of that information is old and outdated. We recently did not renew our subscription with Data.com because we felt it could use improvement. We now use Winmo which provides fairly clean contact information and is built for agencies. Winmo itself is not that great. I am still searching for the ideal prospecting and sales intelligence tool.
Erik Viager profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Promotes lead generation
  • Increases team efficiency by centralizing lead information
  • Incorrect data can skew the CRM integrity
Erik Viager profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Data.com

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details