What users are saying about
6 Ratings
3 Ratings
6 Ratings
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Score 7 out of 100
3 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman | TrustRadius Reviewer

Klue

If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.
Jeff Epstein | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Klue
Identification of new leads
AdDataExpress
9.1
Klue
List quality
AdDataExpress
6.4
Klue
Ideal customer targeting
AdDataExpress
5.5
Klue
Load time/data access
AdDataExpress
5.5
Klue

Sales Intelligence Data Standards

AdDataExpress
7.3
Klue
Contact information
AdDataExpress
7.3
Klue
Company information
AdDataExpress
7.3
Klue
Industry information
AdDataExpress
7.3
Klue

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Klue
Lead qualification process
AdDataExpress
6.4
Klue
Salesforce integration
AdDataExpress
2.7
Klue
Company/business profiles
AdDataExpress
5.5
Klue
Data hygiene
AdDataExpress
2.7
Klue
Automatic data refresh
AdDataExpress
3.6
Klue
Filters and segmentation
AdDataExpress
3.6
Klue

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman | TrustRadius Reviewer

Klue

  • Gathering publicly available intelligence - news, blogs, reports, etc.
  • Organizing intel into customized, meaningful buckets by the competitor.
  • Creating useful battle cards for sales.
  • Capturing news and info as you come across it online.
Jeff Epstein | TrustRadius Reviewer

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman | TrustRadius Reviewer

Klue

  • Doesn't currently capture reviews (like this one).
  • Battle card templates are limited.
  • Push alerts when changes occur on tracked pages.
Jeff Epstein | TrustRadius Reviewer

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman | TrustRadius Reviewer

Klue

Klue seems much easier to use, and also had a better engagement experience during our trial period. They're insanely customer focused.
Jeff Epstein | TrustRadius Reviewer

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman | TrustRadius Reviewer

Klue

  • Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
  • Given our deal size, the payback/ROI is virtually instant.
  • The entire company is more in tune with the competitive landscape.
Jeff Epstein | TrustRadius Reviewer

Screenshots

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klue

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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