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2 Ratings
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Score 10 out of 101
4 Ratings
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Score 4.8 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Maropost

To be absolutely honest, I don't see why anyone would choose Maropost over the hundreds of other ESPs that are available. For e-commerce especially, there are so many more options with better functionality and features. For media wherein the goal is to drive traffic and simply send.an.email. nearly any other ESP would suffice.I couldn't even recommend Maropost based on price as it is not cheap at all. It is very bare bones, and for the price, you could likely find something more premium.
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Maropost
Data Transfer
AdHawk
10.0
Maropost

Ad Reporting & Analytics

AdHawk
10.0
Maropost
Ad dashboards
AdHawk
10.0
Maropost
Ad conversion tracking
AdHawk
10.0
Maropost
Cross-channel ad management
AdHawk
10.0
Maropost
Ad forecasting and optimization
AdHawk
10.0
Maropost

Email & Online Marketing

AdHawk
Maropost
4.6
WYSIWYG email editor
AdHawk
Maropost
3.5
Dynamic content
AdHawk
Maropost
7.0
Ability to test dynamic content
AdHawk
Maropost
8.0
Landing pages
AdHawk
Maropost
1.0
A/B testing
AdHawk
Maropost
4.0
Mobile optimization
AdHawk
Maropost
4.0
Email deliverability
AdHawk
Maropost
5.0
List management
AdHawk
Maropost
4.5
Triggered drip sequences
AdHawk
Maropost
4.5

Reporting & Analytics

AdHawk
Maropost
6.8
Dashboards
AdHawk
Maropost
8.0
Standard reports
AdHawk
Maropost
8.0
Custom reports
AdHawk
Maropost
4.5

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
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  • Sends email. Very basically.
  • That is it.
  • Really.
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Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually. There is no attrition reporting at all.
  • Segmentation takes a really long time. If you want to construct multiple audiences, good luck. It takes forever.
  • UI is not intuitive. Many buttons are placed too closely or in the wrong places.
  • There is no true "test send" feature. Any opens or clicks recorded from the test (while QA-ing proofs, for example) will be recorded.
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Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Klaviyo has much faster segmentation, better segmentation rules and is much more suited for ecommerce brands
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Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
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Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Maropost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details