What users are saying about
2 Ratings

Twitter Ads

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101 Ratings
2 Ratings
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Score 10 out of 101

Twitter Ads

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101 Ratings
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Score 7 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Twitter Ads

Twitter Ads are suitable for organizations with a large budget who do not require targeting a diverse audience.
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Twitter Ads
Data Transfer
AdHawk
10.0
Twitter Ads

Ad Reporting & Analytics

AdHawk
10.0
Twitter Ads
Ad dashboards
AdHawk
10.0
Twitter Ads
Ad conversion tracking
AdHawk
10.0
Twitter Ads
Cross-channel ad management
AdHawk
10.0
Twitter Ads
Ad forecasting and optimization
AdHawk
10.0
Twitter Ads

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
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  • Ease of use
  • Analytics
  • Targeting
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Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • They could have more detailed analytics capabilities so things could be analyzed more in depth and more comparatively.
  • They could have more unique options for ad types. As in: display ads would be nice to have as well as customization options.
  • Having the ability to use my own UTM tags for ads would be great too. Maybe this option is there now, but we recently stopped using the product, and hadn't used that option at the time.
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Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Twitter Ads6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Google Ads and Facebook Ads have much wider target demographics, however, these two options out-weigh Twitter Ads which only has two options for running Ads. That being said with the lack of ad features, Twitter doesn't stack up against the two.
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Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
  • Another positive impact is that due to having more followers, we now have more visits to our site.
  • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
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Screenshots

Twitter Ads

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Twitter Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details