What users are saying about
8 Ratings

Google Analytics

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Top Rated
1971 Ratings
8 Ratings
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Score 4.8 out of 101

Google Analytics

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Top Rated
1971 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

AdMob

As for technology and implementation... I think they are superb. But in today's world you can't go around doing whatever you want to stroke your own ego. You have to care for your clients & communicate with them. AdMob loses all respect there. I understand banning those illegal click farm guys in Asia/Africa, but banning a developer in Europe who has nothing to do with click farms, and then refraining to verify their own data collection is absolutely nauseating.
Yohan Wadia profile photo

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

Pros

  • Well it works really well.
  • No complaints about their technical backing.
  • They do take the pain so your implementation is fairly easy.
Yohan Wadia profile photo
  • GA tracks user behaviors wonderfully
  • GA provides invaluable insights regarding the geographic dispersal of customers.
  • Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.
Kyle Reichelt profile photo

Cons

  • Theyre customer service is by far the worst ever.
  • They have to stop banning user accounts for no reason. They have been wrong on so many counts, it just will make you wonder which primary school student is giving them info to make such horrendous decisions.
  • Their high handedness is handling cases, they keep giving copy paste client servicing replies, won't own up to it being their fault, and leave you in a lurch absolutely unbothered. This is a black spot on Google.
  • They keep sending you emails with warnings about stuff you haven't even dreamed of doing. Saying absolutely shady stuff like "asking your family to click on ads for you is an invalid activity" What will I earn out of that, 25cents after a 1000clicks? Do you think my 80yr old granny has the energy to keep clicking something for 1000times?
  • They never have the courage to accept they've made a mistake and they may have collected some invalid data without considering all of the circumstances. And if you try to draw their attention to that, they give you a deaf ear. It is really sad, for such an amazing product. The attitude sucks big time.
Yohan Wadia profile photo
  • They could simplify custom reporting. Especially when using customized data and drill downs. It is simple as it is, but at times, doesn't seem very flexible.
  • Goals are currently limited to 20 (unless you pay.) Analytics Premium is costly, but not compared to some of the other major players.
  • Google is constantly upgrading the user experience for Google Analytics. The good, is that they are improving it. The bad, if you only login to GA once a month, you may fumble around looking for features/options that you once knew.
Christopher Corbett profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Analytics7.0
Based on 47 answers
It really is the de-facto standard. While there are some other products out there (both free and paid versions), Google Analytics is simply ubiquitous. And, despite some of its flaws, I think it deserves to be at the top for the time being. In its most basic form, it's hard to argue with a free tool that can give you just about any sort of information you're looking for.
Eric Karkovack profile photo

Usability

No score
No answers yet
No answers on this topic
Google Analytics7.4
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

No score
No answers yet
No answers on this topic
Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

No score
No answers yet
No answers on this topic
Google Analytics5.0
Based on 6 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Joshua Van Horsen profile photo

Alternatives Considered

Better rates
Reply very often.
No fake copy paste customer service.
No high handedness in handling cases, they always listen.. And then make decisions, they never brand you a self clicker and ban your account when you are innocent
Yohan Wadia profile photo
Both tools have their place. Both can do things the other cannot. One is free, or near free if you're a Premium subscriber, while the 'O' software can cost considerable $$$. We often run them in parallel for sanity checks, but ultimately GA is the go to for new and proto sites. Now with the features gained from the update to Universal Analytics, it's more powerful than ever.
Rob Dautel profile photo

Return on Investment

  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
Yohan Wadia profile photo
  • POSITIVE: The overall understanding of how the site performs, end-users interact, and content gets digested is vital for any digital strategy and Google Analytics is a very reliable tool that can have as simple or complex of a utility as the user makes it.
Stefano M. Rivolta profile photo

Pricing Details

AdMob

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details