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8 Ratings
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Score 8.3 out of 101
29 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Adobe Advertising Cloud

Adobe Advertising Cloud is great for accessing a broad range of inventory sources across different channels. It is well suited for targeting potential and/or existing customers with omnichannel campaigns. Moreover, Adobe Advertising Cloud is well suited for ensuring a consistent experience, for customers, across the different channels through which the customers may interact with marketing content
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Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.5
Adobe Media Optimizer
Data Transfer
Adobe Advertising Cloud
9.5
Adobe Media Optimizer
DSP integration
Adobe Advertising Cloud
9.5
Adobe Media Optimizer

Ad Campaigns

Adobe Advertising Cloud
8.5
Adobe Media Optimizer
Ad campaign creation
Adobe Advertising Cloud
8.9
Adobe Media Optimizer
Ad deployment
Adobe Advertising Cloud
7.5
Adobe Media Optimizer
Display advertising
Adobe Advertising Cloud
8.4
Adobe Media Optimizer
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.5
Adobe Media Optimizer
Sequence targeting
Adobe Advertising Cloud
9.0
Adobe Media Optimizer

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Adobe Media Optimizer
Ad dashboards
Adobe Advertising Cloud
8.9
Adobe Media Optimizer
Ad performance reports
Adobe Advertising Cloud
8.6
Adobe Media Optimizer
Ad conversion tracking
Adobe Advertising Cloud
9.0
Adobe Media Optimizer
Ad attribution reporting
Adobe Advertising Cloud
9.5
Adobe Media Optimizer
Cross-channel ad management
Adobe Advertising Cloud
8.8
Adobe Media Optimizer
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Adobe Media Optimizer

Pros

  • As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
  • Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
  • Adobe Advertising Cloud offers access to a broad range of inventory sources.
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  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo

Cons

  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
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  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Usability

No score
No answers yet
No answers on this topic
Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo
Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Implementation

No score
No answers yet
No answers on this topic
Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Alternatives Considered

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I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo

Return on Investment

  • Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.
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  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details