What users are saying about
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Top Rated
453 Ratings

Adobe Analytics

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Top Rated
453 Ratings
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Score 7.6 out of 101
50 Ratings
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Score 6.3 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well suited for large companies. Small businesses would definitely not benefit from it because it's expensive and most small business most likely don't need the complexity of implementation and customization effort that comes with the solution.However, companies with many employees and different needs of user roles; companies with several sites; apps and managing different countries, companies with very complex sites and need of data will definitely find value on Adobe Analytics because it is an enterprise worthy solution.
Thais Guimaraes, OMCP profile photo

IBM Digital Analytics

IBM Digital Analytics is very strong from a retail eCommerce standpoint. It is an enterprise level tool, so I would not recommend this for smaller business' with smaller budgets. In the selection process, I would recommend reviewing what business questions your company really wants to answer from an analytics offering, and ensure the investment is worthwhile. IBM Digital Analytics data is leveraged by other tools in the product suite (like LiveMail and Digital Recommendations (formerly Intelligent Offer)), to get more personalized messages and product recommendations to the consumer, if you have a contract with IBM for those services. I would also highly recommend that any end users receive in-depth training on how to use the tool and set up reports, as the interface can take some getting used to
John Runyon profile photo

Pros

Adobe Analytics

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo

IBM Digital Analytics

  • Click pathways provided a robust way to analyze visitor pathways
  • TruePath Funnels were essential to learn day over day changes through key lead capture paths
  • Ability to accept and table a variety of user & registration IDs allowed us to perform off-UI multichannel analysis
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Cons

Adobe Analytics

  • Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
  • Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
  • Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.
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IBM Digital Analytics

  • The JavaScript library sitting at the back-end of IBM Digital Analytics is extremely cumbersome for non-developer, marketing users. While the JS library does provides endless customization, the complexity and ramp-up time to understand the basics can be a barrier when trouble-shooting basic re-configurations.
  • IBM Digital Analytics is HEAVILY geared towards online retailers, acting more as a website's cash register as opposed to a tried-and-true web diagnostic and analytics tool
  • The support for IBM Digital Analytics was lackluster, we found ourselves often tangled in the bureaucracy that is IBM, when REAL problems occurred.
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Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
Great product that is continually instrumental in allowing our team to provide the insights we do
Steven Rish profile photo

IBM Digital Analytics

IBM Digital Analytics 6.0
Based on 19 answers
Because our implementation was deep and time-consuming, it doesn't make sense to switch to another vendor that offers incredibly similar capabilities for a similar cost. Plus, all our needs were met with Coremetrics.
Timothy Ponce profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful. The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Katy Norris profile photo

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.
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Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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IBM Digital Analytics

IBM Digital Analytics 10.0
Based on 1 answer
Never had any issues
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Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available

IBM Digital Analytics

IBM Digital Analytics 8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
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IBM Digital Analytics

IBM Digital Analytics 2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

IBM Digital Analytics

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

IBM Digital Analytics

IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available

IBM Digital Analytics

IBM Digital Analytics 9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Alternatives Considered

Adobe Analytics

Webtrends, Coremetrics, Google Analytics
No photo available

IBM Digital Analytics

Omniture and Webtrends were also considered. When business needs are met by both Coremetrics and Omniture, the latter tends to be more expensive. Webtrends is often a good choice when server logs are also used with page tags. Server logs is an older technology which tends to undercount discrete web visitors (because multiple visits from different people at a single company are counted a a single visit). But, as Coremetrics and Google Analytics only use the newer tag technology, Webtrends can be a good choice if both server logs and tags are being used.Coremetrics is renowed for it's great support and easy implementation which - along with cost - was a deciding factor in many situations.
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Scalability

Adobe Analytics

No score
No answers yet
No answers on this topic

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Return on Investment

Adobe Analytics

  • Adobe analytics has helped my organization run campaigns with high likelihoods of meeting our partner organizations' objectives.
  • Adobe analytics has helped us do a better job of creating and targeting niche segments.
Tolulope Lawal profile photo

IBM Digital Analytics

  • This product helped our client with market-mix optimization
  • This product helped our client focus their content acquisition spend based on authors' popularity
J. G. Emile Daigle profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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