What users are saying about
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Top Rated
744 Ratings

Adobe Analytics

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Top Rated
744 Ratings
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Score 8.2 out of 100
51 Ratings
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Score 7 out of 100

Attribute Ratings

  • Adobe Analytics is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Online Training
  • IBM Digital Analytics is rated higher in 5 areas: Usability, Availability, Performance, Implementation Rating, Product Scalability

Likelihood to Recommend

8.0

Adobe Analytics

80%
147 Ratings
7.0

IBM Digital Analytics

70%
23 Ratings

Likelihood to Renew

8.7

Adobe Analytics

87%
42 Ratings
6.0

IBM Digital Analytics

60%
19 Ratings

Usability

7.2

Adobe Analytics

72%
34 Ratings
9.0

IBM Digital Analytics

90%
1 Rating

Availability

8.9

Adobe Analytics

89%
19 Ratings
10.0

IBM Digital Analytics

100%
2 Ratings

Performance

6.9

Adobe Analytics

69%
17 Ratings
8.0

IBM Digital Analytics

80%
2 Ratings

Support Rating

6.2

Adobe Analytics

62%
59 Ratings
2.0

IBM Digital Analytics

20%
8 Ratings

In-Person Training

4.4

Adobe Analytics

44%
5 Ratings

IBM Digital Analytics

N/A
0 Ratings

Online Training

7.5

Adobe Analytics

75%
6 Ratings
7.1

IBM Digital Analytics

71%
2 Ratings

Implementation Rating

8.6

Adobe Analytics

86%
17 Ratings
9.9

IBM Digital Analytics

99%
4 Ratings

Configurability

Adobe Analytics

N/A
0 Ratings
8.0

IBM Digital Analytics

80%
1 Rating

Contract Terms and Pricing Model

7.6

Adobe Analytics

76%
8 Ratings

IBM Digital Analytics

N/A
0 Ratings

Product Scalability

8.0

Adobe Analytics

80%
1 Rating
9.0

IBM Digital Analytics

90%
1 Rating

Professional Services

6.6

Adobe Analytics

66%
6 Ratings

IBM Digital Analytics

N/A
0 Ratings

Likelihood to Recommend

Adobe

What I like most about Adobe Analytics is that it's very flexible and very adaptive user can have as many integrations as possible with data sources, data connectors, and customer attributes. I like how this tool has been a reliable and most powerful tool we use to collect and share our information with our team members where it's been very easy to analyze data effectively. I like how this tool provides us with valuable insights into any area that is being persuaded with multiple data sources.
Read full review

IBM

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
Read full review

Pros

Adobe

  • The large number (and configuration options) for the dimensions and metrics that are available
  • The ability to create complex segments and calculations on the fly to look at any granularity of the data
  • The ability to correlate this data in the workspace, without a lot of limitations and visualize it in a way that makes sense to your needs
  • The ability to use virtual suites, which allow complex organizations to see the data at high levels as well as separated down without needing to make multiple tracking calls on the sites
Read full review

IBM

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
Read full review

Cons

Adobe

  • It's hard because each event has to be predefined in adobe, and that takes more engineering lift.
  • b/c of the reason above, it's hard to get product engineers on board with using Adobe A.
  • It doesn't retroactively collect things - you have to know what you need upfront & things change so fast it's hard to know that.
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IBM

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
Read full review

Pricing Details

Adobe Analytics

Starting Price

Editions & Modules

Adobe Analytics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    IBM Digital Analytics

    Starting Price

    Editions & Modules

    IBM Digital Analytics editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Adobe

      We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
      Read full review

      IBM

      With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
      Read full review

      Usability

      Adobe

      Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
      Read full review

      IBM

      Very easy to implement and use.
      Read full review

      Reliability and Availability

      Adobe

      I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
      Read full review

      IBM

      Never had any issues
      Read full review

      Performance

      Adobe

      Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
      Read full review

      IBM

      As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
      Read full review

      Support Rating

      Adobe

      I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
      Read full review

      IBM

      Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
      Read full review

      In-Person Training

      Adobe

      It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
      Read full review

      IBM

      No answers on this topic

      Online Training

      Adobe

      The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
      Read full review

      IBM

      Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
      Read full review

      Implementation Rating

      Adobe

      One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
      Read full review

      IBM

      See previous comment: reading and understanding the encyclopedic implementation guide is a must.
      Read full review

      Alternatives Considered

      Adobe

      I personally feel Adobe currently has the best offering, closely followed by Google Analytics. Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it comes to real time reporting, something Adobe is lacking.
      Read full review

      IBM

      Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
      Read full review

      Contract Terms and Pricing Model

      Adobe

      Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
      Read full review

      IBM

      No answers on this topic

      Scalability

      Adobe

      Adobe Analytics was being used across multiple teams and we did not have any scalability issues
      Read full review

      IBM

      This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
      Read full review

      Professional Services

      Adobe

      The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
      Read full review

      IBM

      No answers on this topic

      Return on Investment

      Adobe

      • It has helped us know where to focus our optimization efforts, and then analyze those optimization tests in greater detail than we otherwise could. This has decreased cost per lead and increased our marketing efficiency.
      • It has given us data to understand how pages, sections, and sites perform. This has enabled us to make informed decisions about future releases and changes, or needed adjustments. This has in turn, saved marketing dollars.
      Read full review

      IBM

      • We spend too much time trying to work around bugs on the new UI.
      • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
      • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
      Read full review

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