What users are saying about
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Top Rated
446 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
50 Ratings
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Score 6.1 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
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IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
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IBM Digital Analytics

  • Simplified exporting of reports and specific ranges of data
  • Automated reports are easy enough to set up
  • UI is simple and easy to use
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Cons

Adobe Analytics

  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
Nathan Collins profile photo

IBM Digital Analytics

  • The new UI is slow, buggy, incomplete, is not intuitive, and has limited support or explanation.
  • The demo videos for the new UI showcase features that are not even available in the new UI and support said those features may never be available so they are not sure either why they are shown in the demo videos.
  • Tag management is extremely manual leaving a lot of room for human error.
  • Support across the board for the legacy UI and new UI are not very helpful. They typically do not take the time to understand the root of your problem and commonly default to the response "that feature is not available". For example, you cannot currently delete reports in the new UI even though there is a delete button available. Support says the feature is not available, so if you want anything deleted you have to submit a list to support and they will delete it for you. This is extremely frustrating when you are creating "test" reports in the new UI and then you have no option to delete them when done.
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Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

IBM Digital Analytics

IBM Digital Analytics 6.0
Based on 19 answers
I do not currently govern an existing implementation. However, once selected, I would suggest that changing platforms is an EXTREMELY costly proposition in terms of time, cost, and disruption of business analytics
Stewart Pratt profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.
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Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

IBM Digital Analytics

IBM Digital Analytics 10.0
Based on 1 answer
Never had any issues
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Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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IBM Digital Analytics

IBM Digital Analytics 8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
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IBM Digital Analytics

IBM Digital Analytics 2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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IBM Digital Analytics

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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IBM Digital Analytics

IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo

IBM Digital Analytics

IBM Digital Analytics 9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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Alternatives Considered

Adobe Analytics

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo

IBM Digital Analytics

I mentioned Adobe and Google and made some comparisons in prior questions. I believe that any of these packages can be made quite powerful with a good implementation, which includes a good tagging strategy. I like Coremetrics best because I believe it is easier to get a solid implementation, and it is possible to get the added analytics capabilities that Adobe provides using exports, a good data model for your ETLs and BI tools with a data warehouse
Jim Moult profile photo

Scalability

Adobe Analytics

No score
No answers yet
No answers on this topic

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Return on Investment

Adobe Analytics

  • Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance.
  • It's the essential tool for telling us how to make change on our website.
  • An essential 2nd data source for cross checking data from BI and other systems.
  • Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.
Richard Hayes profile photo

IBM Digital Analytics

  • Digital Analytics is essential for reporting across web performance and marketing activities.
  • Although ROI is difficult to calculate for a web analytics tool, it has helped us drive business decisions that lead to increased ROI for marketing performance as well as a higher conversion rate on the website leading to higher revenue.
  • In particular, the Digital Recommendations solution has proved positive and has consistently returned positive ROIs for the majority of our clients, on average adding a lift of 5-10% in Sales.
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Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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