What users are saying about

Adobe Analytics

Top Rated
399 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

IBM Digital Analytics

47 Ratings
Score 5.5 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • Click pathways provided a robust way to analyze visitor pathways
  • TruePath Funnels were essential to learn day over day changes through key lead capture paths
  • Ability to accept and table a variety of user & registration IDs allowed us to perform off-UI multichannel analysis
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Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • As of the last time I implemented it, the only implementation testing tools were for a single browser, making client-side scripted analytics hard to test cross-browser
  • The dashboards were a little over the top, UI wise.
J. G. Emile Daigle profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
IBM Digital Analytics6.0
Based on 19 answers
We do not renew use of the tool, instead relying on our clients to make such decisions.
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Usability

Adobe Analytics6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo
IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support

Adobe Analytics5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo
IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
As a consulting company, we tailor the analytics solution to our clients. Usually they start with a free solution like Google Analytics, but they rapidly end up with a paying solution because it offers a deeper analysis and less restrictions on the data.For instance Google Analytics will not allow you to nail a visitor and trace his journey from the start of his visit to the end of it. Moreover we are, with IBM Analytics for example able to identify the visitors that came multiple times in their lifetime to buy online. This allows us to study the customer life cycle and link this with the email that we send them to re-engage them after a while.An other strength that IBM Analytics has compared to Google Analytics is the ability to have 50 attributes per tags and therefore adapt the tracking to the company.The weak point however is the price of the solution.
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Scalability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Return on Investment

  • It had positive impact in terms of providing detailed audience lists, which made it possible to hit better ROI by delivering cheap conversions
  • It gives a lot of information about landing pages performance, which helps us decide to which pages to concentrate the traffic
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  • Digital Analytics is essential for reporting across web performance and marketing activities.
  • Although ROI is difficult to calculate for a web analytics tool, it has helped us drive business decisions that lead to increased ROI for marketing performance as well as a higher conversion rate on the website leading to higher revenue.
  • In particular, the Digital Recommendations solution has proved positive and has consistently returned positive ROIs for the majority of our clients, on average adding a lift of 5-10% in Sales.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details