What users are saying about
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Top Rated
516 Ratings
Top Rated
158 Ratings

Adobe Analytics

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Top Rated
516 Ratings
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Score 7.8 out of 100
Top Rated
158 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

IBM SPSS

SPSS is well suited when you are dealing with respondent level data and need to clean, recode, or make changes. It's one of the only softwares that I always go back to using as it is the foundation of statistical software programs. It might not be very useful when looking at BIG data, but it works for reviewing survey data
John Froehlich | TrustRadius Reviewer

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

IBM SPSS

  • SPSS has been around for quite a while and has amassed a large suite of functionality. One of its longest-running features is the ability to automate SPSS via scripting, AKA "syntax." There is a very large community of practice on the internet who can help newbies to quickly scale up their automation abilities with SPSS. And SPSS allows users to save syntax scripting directly from GUI wizards and configuration windows, which can be a real life-saver if one is not an experienced coder.
  • Many statistics package users are doing scientific research with an eye to publish reproducible results. SPSS allows you to save datasets and syntax scripting in a common format, facilitating attempts by peer reviewers and other researchers to quickly and easily attempt to reproduce your results. It's very portable!
  • SPSS has both legacy and modern visualization suites baked into the base software, giving users an easily mountable learning curve when it comes to outputting charts and graphs. It's very easy to start with a canned look and feel of an exported chart, and then you can tweak a saved copy to change just about everything, from colors, legends, and axis scaling, to orientation, labels, and grid lines. And when you've got a chart or graph set up the way you like, you can export it as an image file, or create a template syntax to apply to new visualizations going forward.
  • SPSS makes it easy for even beginner-level users to create statistical coding fields to support multidimensional analysis, ensuring that you never need to destructively modify your dataset.
  • In closing, SPSS's long and successful tenure ensures that just about any question a new user may have about it can be answered with a modicum of Google-fu. There are even several fully-fledged tutorial websites out there for newbie perusal.
Benjamin Plotkin | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

IBM SPSS

  • SPSS is not free and is fairly pricey.
  • For those requiring advanced procedures not on SPSS, programmable coding, like in R Statistics, may be more limited and not as robust and use of R or other programs might be needed.
  • Statistical Package for Social Sciences and can only be used to perform only statistical operations. Further purchases of other packages will be required.
  • Default graphics are far from publication quality. Generally, it’s better to use other programs for graphics.
  • Information about effect size and confidence intervals is missing for many techniques.
Craig West | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

IBM SPSS

IBM SPSS 10.0
Based on 16 answers
It's super easy to use for newbies and super powerful for power users! It does EVERYTHING you are usually asked to do analytically. Their Help Desk is PHENOMENAL. And I find the upgrade and renewal price to be a good deal.
Lance Huntley | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

IBM SPSS

IBM SPSS 6.0
Based on 9 answers
SPSS is beginner friendly and user-friendly for beginner analysts and simple statistical tests. It's "click and go" interface does take some learning, but overall this is much easier than other programs I have used and seen. Compared to SAS software, SPSS takes a great deal less familiarizing and it not a matter of learning a coding language like SAS and RStudio.
Julie Ressalam, MPH | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

IBM SPSS

IBM SPSS 6.0
Based on 1 answer
SPSS can tend to crash when I am trying to do a lot of data. This can slow me down when I need to do a lot of data
Anonymous | TrustRadius Reviewer

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

IBM SPSS

IBM SPSS 6.0
Based on 1 answer
SPSS does the job, but it can be slow. I do have to plan a lot of time to get through a huge amount of data.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

IBM SPSS

IBM SPSS 5.0
Based on 5 answers
I have not contacted IBM SPSS for support myself. However, our IT staff has for trying to get SPSS Text Analytics Module to work. The issue was never resolved, but I'm not sure if it was on the IT's end or on SPSS's end
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

IBM SPSS

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

IBM SPSS

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

IBM SPSS

IBM SPSS 5.0
Based on 4 answers
Have a plan for managing the yearly upgrade cycle. Most users work in the desktop version, so there needs to be a mechanism for either pushing out new versions of the software or a key manager to deal with updated licensing keys. If you have a lot of users this needs to be planned for in advance.
Rebecca T Barber, MBA, PHD | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

IBM SPSS

Other software that I can compare to SPSS include R, Excel and SAS. Overall, SPSS is easier to get familiar with and more user friendly which is why I can see it as more appropriate for taught courses. The computational capabilities are not similar to R, but on the other hand it is simpler to use. Excel is much more time consuming in any scenario deriving from the very basics of statistical analysis.
Anonymous | TrustRadius Reviewer

Scalability

Adobe Analytics

No score
No answers yet
No answers on this topic

IBM SPSS

IBM SPSS 5.0
Based on 1 answer
I am neutral because I have not had to look into scalability since I am using as a student.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

IBM SPSS

  • IBM SPSS has allowed me to quickly analyze data for research.
  • IBM SPSS has allowed me to complete analyses in order to submit research findings to conferences and complete manuscripts.
  • IBM SPSS has enabled me to meet research objectives set out in grant proposals.
Ariana Tart-Zelvin | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IBM SPSS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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