What users are saying about

Adobe Analytics

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Top Rated
417 Ratings
7 Ratings

Adobe Analytics

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Top Rated
417 Ratings
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Score 7.6 out of 101
7 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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Leadfeeder

Leadfeeder is a superb lead intelligence engine giving us actionable insights into hot prospects visiting our site. This is well suited for businesses wanting to get more insight into the variety of visitors coming to their site
Zach Ettelman profile photo

Pros

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
No photo available
  • Leadfeeder provides anonymous IP tracking to identify prospects coming to our website. It provides us with company name, related contacts found on Leadfeeder, and LinkedIn contacts related to the company visiting the site.
  • Leadfeeder provides internal workflow tools to enable a sales team to assign leads to particular users. This feature is very helpful and makes sure our entire sales team is aligned on who is responsible for each lead that comes through to our site.
  • Leadfeeder connects to Salesforce, allowing us to attribute activity specifically to a lead, contact, or account in Salesforce. The two-way connection is a great way to see what our leads and contacts in Salesforce are doing on our site.
Zach Ettelman profile photo

Cons

  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
Nathan Collins profile photo
  • Right now, I see no areas of improvement for Leadfeeder. This product is very solid and I will update my review if anything changes within the next few months.
Zach Ettelman profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Leadfeeder10.0
Based on 1 answer
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
Zach Ettelman profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful. The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Katy Norris profile photo
Leadfeeder10.0
Based on 1 answer
Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.
Zach Ettelman profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
Leadfeeder seems to be more accurate than SharpSpring's visitor tracking, specifically with the ability to blacklist ISPs and internal users based on IP ranges. Leadfeeder's connection to Salesforce and the ability to assign prospects/visitors to our internal users makes it a complete gamechanger and provides way more functionality than SharpSpring.
Zach Ettelman profile photo

Return on Investment

  • Increased efficiency - Running the reports we want on a regular basis is much less time consuming
  • Visibility into our email campaigns is much improved and has allowed us to slowly move the needle to gain more revenue from our email campaigns
  • We have been able to spot areas of the site easier that are not working properly and make corrective action
Elizabeth Gross profile photo
  • For the low monthly cost per user, we absolutely see a big positive impact on our ROI. If we can get 1 conversation started per month, this easily pays for itself very quickly.
Zach Ettelman profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Leadfeeder

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details