What users are saying about
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Top Rated
446 Ratings
9 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
9 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
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Leadfeeder

Leadfeeder is well suited for tracking website traffic for Sales and Marketing. The main business purpose it addresses for us is companies who visit anywhere on our website. Leadfeeder shows the company name, location our website was accessed, what pages of our website were visited, and how long the prospective company was on each page. Leadfeeder is not well suited to tracking emails or any other tracking.
DJ Kline profile photo

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
No photo available

Leadfeeder

  • Website traffic by company.
  • Website traffic by location.
  • Website traffic by duration.
  • Alerting departments in various ways.
DJ Kline profile photo

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
No photo available

Leadfeeder

  • Slack integration alerts would be nice.
  • Tying in Salesforce owners (vs always manually assigning).
  • Real-time alerts (vs the day after).
DJ Kline profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
With the clients I currently work with and those I've worked with in the past I'd recommend renewing their SiteCatalyst license. Although they are not getting the full use out of what's possible in SiteCatalyst, it is providing more value than what's being invested in it
No photo available

Leadfeeder

Leadfeeder 10.0
Based on 1 answer
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
Zach Ettelman profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo

Leadfeeder

Leadfeeder 10.0
Based on 1 answer
Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.
Zach Ettelman profile photo

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available

Leadfeeder

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available

Leadfeeder

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

Leadfeeder

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

Leadfeeder

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Leadfeeder

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available

Leadfeeder

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins profile photo

Leadfeeder

Leadfeeder seems to be more accurate than SharpSpring's visitor tracking, specifically with the ability to blacklist ISPs and internal users based on IP ranges. Leadfeeder's connection to Salesforce and the ability to assign prospects/visitors to our internal users makes it a complete gamechanger and provides way more functionality than SharpSpring.
Zach Ettelman profile photo

Return on Investment

Adobe Analytics

  • Adobe Analytics has helped us revitalize our business model by setting up our paywall monitoring through it.
  • We're prevented from reaching important data on a smaller scale without customization.
  • The great customer service has allowed our tools to instruct the nontech staff on how to utilize the data efficiently.
Nathan Collins profile photo

Leadfeeder

  • Positive impact on finding "warm lead" companies.
  • Positive impact on reaching out to companies with the correct interests (knowing what pages they were on).
  • Positive impact in reaching out to individuals in the company (based on the location of the IP address).
DJ Kline profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Leadfeeder

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

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