What users are saying about
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57 Ratings
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55 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100

Episerver CMS

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55 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Episerver CMS

Episerver CMS provides a very well rounded system that will meet the needs of most businesses, in my experience. The biggest draw-back that I've seen with the underlying system is the response time in the back-end. Being on the digital experience cloud allows you to spread the load between services, but our experience has shown, even with a distributed network, the response time on the back-end can prove time-consuming and have delays in loading for content writers/editors. If there's a lot of hands-on, constantly, you will need to make sure the architecture has the response time your team needs.
Sean Haddy | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Episerver CMS
Collection of first-party data
Adobe Audience Manager
8.4
Episerver CMS
Collection of third-party data
Adobe Audience Manager
7.8
Episerver CMS
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Episerver CMS

Data Classification

Adobe Audience Manager
8.3
Episerver CMS
Audience taxonomy
Adobe Audience Manager
8.5
Episerver CMS
Tag Management
Adobe Audience Manager
8.3
Episerver CMS
Data Analysis Dashboard
Adobe Audience Manager
8.2
Episerver CMS

Ad Network Integration

Adobe Audience Manager
8.2
Episerver CMS
Data Transfer
Adobe Audience Manager
8.1
Episerver CMS
DSP integration
Adobe Audience Manager
8.3
Episerver CMS

DMP Analytics

Adobe Audience Manager
8.7
Episerver CMS
Campaign Analytics
Adobe Audience Manager
8.4
Episerver CMS
Audience Analytics
Adobe Audience Manager
8.9
Episerver CMS

Security

Adobe Audience Manager
Episerver CMS
7.7
Role-based user permissions
Adobe Audience Manager
Episerver CMS
7.7

Platform & Infrastructure

Adobe Audience Manager
Episerver CMS
5.9
API
Adobe Audience Manager
Episerver CMS
5.6
Internationalization / multi-language
Adobe Audience Manager
Episerver CMS
6.3

Web Content Creation

Adobe Audience Manager
Episerver CMS
5.4
WYSIWYG editor
Adobe Audience Manager
Episerver CMS
7.0
Code quality / cleanliness
Adobe Audience Manager
Episerver CMS
5.4
Admin section
Adobe Audience Manager
Episerver CMS
6.3
Page templates
Adobe Audience Manager
Episerver CMS
4.1
Library of website themes
Adobe Audience Manager
Episerver CMS
3.6
Mobile optimization / responsive design
Adobe Audience Manager
Episerver CMS
5.2
Publishing workflow
Adobe Audience Manager
Episerver CMS
7.0
Form generator
Adobe Audience Manager
Episerver CMS
5.0

Web Content Management

Adobe Audience Manager
Episerver CMS
5.5
Content taxonomy
Adobe Audience Manager
Episerver CMS
6.0
SEO support
Adobe Audience Manager
Episerver CMS
5.4
Bulk management
Adobe Audience Manager
Episerver CMS
6.4
Availability / breadth of extensions
Adobe Audience Manager
Episerver CMS
4.4
Community / comment management
Adobe Audience Manager
Episerver CMS
5.2

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Episerver CMS

  • Innovation - EPiServer is constantly looking at ways to improve their product and partner with organizations that can develop add-ons to improve the overall features of the core platform. For Example: SilverPop (marketing automation) and Celum (digital asset management).
  • Content Management - It may seem obvious that a WCM product should manage content/reuse well; but, let's be honest, not all products do what they claim to do well. In this case, EPiServer understands the core functionality and has created product that is intuitive and exceeds customer expectations in this area.
  • Previews - EPiServer has built-in templates (emulators) that allow you to easily confirm how your content is going to be displayed on a variety of devices before you publish your content. This is advantageous as it eliminates the guess work and need to redo content (or even code) after you've gone to production because you weren't able to thoroughly test it before hand.
Jonathan Graham | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hassan Hafeez | TrustRadius Reviewer

Episerver CMS

  • The website, including the editing portion, seems to be down quite often - so that we cannot make changes - or it allows us to make changes but then doesn't properly save them.
  • Customer service and user support is lacking. We've reported problems to them, yet it never seems to get fixed.
Jenna Carpentier | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Episerver CMS

Episerver CMS 8.8
Based on 7 answers
The main reason would be because EPiServer is a great product and there aren't many other content management systems that are worth the effort it takes to re-implement an entire website on a new platform. EPiServer also seems to have a more modern approach to the features they offer and the overall design of the workarea so it's very likely that they will continue to improve in the future
Anonymous | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Episerver CMS

Episerver CMS 8.0
Based on 1 answer
No answer on this topic is available.

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Episerver CMS

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Episerver CMS

Episerver outranks these products in most cases. There are some functions in each product that you would love in Episerver but when you sum it up Episerver is the greatest :)
Pär Wissmark | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Episerver CMS

  • The cleanliness of the product is too damn good, hence efficiency is doubled and gets work done much faster and with a clean mind.
  • APIs and libraries or modules implementation is easy which helps during make/test setup time.
  • Nothing negative as such for now. We need to get more used to it.
Anonymous | TrustRadius Reviewer

Screenshots

Adobe Audience Manager

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Episerver CMS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Episerver CMS
5.8

Likelihood to Renew

Adobe Audience Manager
Episerver CMS
8.8

Usability

Adobe Audience Manager
8.5
Episerver CMS
8.0

Support Rating

Adobe Audience Manager
8.0
Episerver CMS

Online Training

Adobe Audience Manager
Episerver CMS
5.5

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