What users are saying about
60 Ratings
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Score 8 out of 101
10 Ratings
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Score 7 out of 101

Likelihood to Recommend

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

Spokal

It is an important tool for most small business owners because they tend to do very little to keep their Twitter following growing.
Michael Dutcher profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst (Discontinued)
6.6
Spokal
8.4
WYSIWYG email editor
Adobe Business Catalyst (Discontinued)
2.4
Spokal
9.1
Dynamic content
Adobe Business Catalyst (Discontinued)
9.0
Spokal
8.2
Ability to test dynamic content
Adobe Business Catalyst (Discontinued)
7.9
Spokal
8.2
Landing pages
Adobe Business Catalyst (Discontinued)
6.9
Spokal
A/B testing
Adobe Business Catalyst (Discontinued)
7.0
Spokal
8.2
Mobile optimization
Adobe Business Catalyst (Discontinued)
8.0
Spokal
Email deliverability
Adobe Business Catalyst (Discontinued)
8.1
Spokal
List management
Adobe Business Catalyst (Discontinued)
3.0
Spokal
Triggered drip sequences
Adobe Business Catalyst (Discontinued)
6.8
Spokal

Lead Management

Adobe Business Catalyst (Discontinued)
1.7
Spokal
8.2
Lead nurturing
Adobe Business Catalyst (Discontinued)
1.7
Spokal
8.2
Lead scoring and grading
Adobe Business Catalyst (Discontinued)
2.2
Spokal
Data quality management
Adobe Business Catalyst (Discontinued)
1.4
Spokal
8.2
Automated sales alerts and tasks
Adobe Business Catalyst (Discontinued)
1.7
Spokal

Campaign Management

Adobe Business Catalyst (Discontinued)
2.4
Spokal
9.1
Calendaring
Adobe Business Catalyst (Discontinued)
2.4
Spokal
9.1
Event/webinar marketing
Adobe Business Catalyst (Discontinued)
2.3
Spokal

Social Media Marketing

Adobe Business Catalyst (Discontinued)
8.2
Spokal
7.3
Social sharing and campaigns
Adobe Business Catalyst (Discontinued)
7.8
Spokal
7.3
Social profile integration
Adobe Business Catalyst (Discontinued)
8.6
Spokal
7.3

Reporting & Analytics

Adobe Business Catalyst (Discontinued)
7.0
Spokal
8.6
Dashboards
Adobe Business Catalyst (Discontinued)
8.0
Spokal
8.2
Standard reports
Adobe Business Catalyst (Discontinued)
7.0
Spokal
9.1
Custom reports
Adobe Business Catalyst (Discontinued)
6.0
Spokal

Platform & Infrastructure

Adobe Business Catalyst (Discontinued)
6.6
Spokal
API
Adobe Business Catalyst (Discontinued)
7.7
Spokal
Role-based workflow & approvals
Adobe Business Catalyst (Discontinued)
7.0
Spokal
Customizability
Adobe Business Catalyst (Discontinued)
6.0
Spokal
Integration with Salesforce.com
Adobe Business Catalyst (Discontinued)
5.5
Spokal

Pros

Adobe Business Catalyst (Discontinued)

  • Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners.
  • Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process.
  • Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.
Dan Butler profile photo

Spokal

  • Builds Twitter following with real users.
  • Keeps our blog marketing fresh
  • Reminds us to blog more
Michael Dutcher profile photo

Cons

Adobe Business Catalyst (Discontinued)

  • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
  • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
Dan Butler profile photo

Spokal

  • Currently the number of tweets available to select from the feedly connection is set at 10. I understand this in the dev path. This needs a scrollable area to select more. Would be great to view feedly within the dashboard rather then as a separate tab in my browser.
  • Would be good to drag the curated content from feedly directly into a blog and not just as a tweet. Then provide value add commentary and curation.
  • zapier integration
Rik Williams profile photo

Likelihood to Renew

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo

Spokal

Spokal 9.3
Based on 6 answers
There isn't anything else out there that I feel I can stand behind.
Chris Purser profile photo

Usability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo

Spokal

Spokal 8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams profile photo

Reliability and Availability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo

Spokal

No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo

Spokal

Spokal 9.1
Based on 1 answer
No answer on this topic is available.

Support

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo

Spokal

Spokal 9.3
Based on 3 answers
The guys at Spokal listen and act upon every single message I send. Nothing escapes their attention and they always seem delighted to be going out of their way for me and deliver outstanding customer service - probably the best I've ever received. That's no exageration, they show a genuine care for feedback and a practical approach to executing requests. When you see something you've suggested being implemented into the software you're using, there is no greater indicator that somebody is listening. Great guys, can't praise them enough.
Matt Wilson profile photo

Online Training

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo

Spokal

No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo

Spokal

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Business Catalyst (Discontinued)

We didn't really used many products before deciding to use Business Catalyst. When we started we developed sites using an old product (GoLive) and then created a few sites in WordPress. We didn't like that fact that WordPress needed an add-on every time we wanted additional functionality and trying keep on top of updates was distracting.Adobe's Business Catalyst gave us an all in one system to replace the multiple products clients required to run their online businesses. We also didn't have to remember which sites had what add-ons updated...or not. Business Catalyst is SaaS which allows us to always have the latest updates and functionality ready at our fingertips.
Pauline Kraus profile photo

Spokal

With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!
Chris Purser profile photo

Scalability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo

Spokal

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Business Catalyst (Discontinued)

  • Better customer service
  • Faster site builds.
  • Workflow notifications and faster response time.
Nancy Sheridan profile photo

Spokal

  • More engaged Twitter following
  • We procured a client because of our blogging & Spokal's platform to marketing the blog posts on social media
Michael Dutcher profile photo

Pricing Details

Adobe Business Catalyst (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Business Catalyst (Discontinued) Editions & Modules

Adobe Business Catalyst (Discontinued)
Additional Pricing Details

Spokal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Spokal Editions & Modules

Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details

Add comparison