What users are saying about

Spokal

10 Ratings

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Spokal

10 Ratings
Score 7 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

Overall Business Catalyst is an excellent product especially for smaller agencies and freelancer developers.Helpful resources for BC partners are:
Pauline Kraus profile photo

Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Matt Wilson profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Spokal
8.4
WYSIWYG email editor
Adobe Business Catalyst
2.7
Spokal
9.1
Dynamic content
Adobe Business Catalyst
8.9
Spokal
8.2
Ability to test dynamic content
Adobe Business Catalyst
7.3
Spokal
8.2
Landing pages
Adobe Business Catalyst
6.6
Spokal
A/B testing
Adobe Business Catalyst
7.0
Spokal
8.2
Mobile optimization
Adobe Business Catalyst
8.0
Spokal
Email deliverability
Adobe Business Catalyst
8.2
Spokal
List management
Adobe Business Catalyst
3.3
Spokal
Triggered drip sequences
Adobe Business Catalyst
6.8
Spokal

Lead Management

Adobe Business Catalyst
1.9
Spokal
8.2
Lead nurturing
Adobe Business Catalyst
1.9
Spokal
8.2
Lead scoring and grading
Adobe Business Catalyst
2.3
Spokal
Data quality management
Adobe Business Catalyst
1.5
Spokal
8.2
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Spokal

Campaign Management

Adobe Business Catalyst
2.5
Spokal
9.1
Calendaring
Adobe Business Catalyst
2.6
Spokal
9.1
Event/webinar marketing
Adobe Business Catalyst
2.4
Spokal

Social Media Marketing

Adobe Business Catalyst
8.2
Spokal
7.3
Social sharing and campaigns
Adobe Business Catalyst
7.8
Spokal
7.3
Social profile integration
Adobe Business Catalyst
8.6
Spokal
7.3

Reporting & Analytics

Adobe Business Catalyst
7.1
Spokal
8.6
Dashboards
Adobe Business Catalyst
8.1
Spokal
8.2
Standard reports
Adobe Business Catalyst
7.1
Spokal
9.1
Custom reports
Adobe Business Catalyst
6.2
Spokal

Platform & Infrastructure

Adobe Business Catalyst
6.3
Spokal
API
Adobe Business Catalyst
6.7
Spokal
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Spokal
Customizability
Adobe Business Catalyst
6.1
Spokal
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Spokal

Pros

  • The Web Apps element of Business Catalyst is unique among hosted CMS systems. It helps us solve unique challenges without involving heavy-duty programmers.
  • As a Hosted CMS, it has a lot of great features without a ton of cost or liability being taken on which is important to us.
  • BC has a growing developer community and has made significant upgrades over the past few years, which don't end up costing us more, and would be very expensive or time consuming in a traditional CMS
  • Our client's like that it is from "Adobe" and that it has Dreamweaver integration. This provides them with a level of comfort that helps us sell the project.
John Reitz profile photo
  • Simple content creation in a SEO optimized way.
  • Distributing content within your social network.
  • Analysing the results of your daily work and your progress positioning in search engines and social signals.
Dennis Zimmer profile photo

Cons

  • It is SaaS, so the initial savings can seem costly if the site owner wants to redesign. It is still less costly than having a professional enterprise site built for you, but you will be limited by your budget.
  • It has been a while since I used it, but custom pages for businesses on Facebook was something that needed to be built by a developer and implemented.
Andrew Conniff profile photo
  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
Dennis Zimmer profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
Spokal9.3
Based on 6 answers
There isn't anything else out there that I feel I can stand behind.
Chris Purser profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Spokal8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
Spokal9.1
Based on 1 answer
No answer on this topic is available.

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
Spokal9.3
Based on 3 answers
When we starting using Spokal some WordPress related publish issues occurred. Spokal support did great in solving these issues and was not just pointing to the WordPress version and a bug. WordPress released a new version fixing that bug a day later. All other support requests were handled with high speed and with full satisfaction.
Dennis Zimmer profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We use Adobe Muse and this was our introduction to BC, we did not have a choice in this topic. But we have a good experiance with Adobe products generally as we also use most products within Adobe CC
Richard Taylor profile photo
With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!
Chris Purser profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • We do'nt have to worry about the website uptime and maintainence which means 100% avalibility to our customer to improvove our ROI
  • We only want to pay for services that we use and the problem with bundled package services is that you can end up paying for more servicves than you need or use. whats wrong with given customers a service tick box and then providing them a price for what they are going to use rather than lots of unused services that reduce ROI
  • We could have improved our ROI 7 months ago had we know about BC SSL certification upgrade, which improves SEO to improve our internet search results
Richard Taylor profile photo
  • Much faster build on our Twitter audience
  • The rest is still too early to say. Just started using the product about 6 weeks ago.
Alan Horsager profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Spokal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Spokal Editions & Modules
Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details