What users are saying about
10 Ratings
58 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Spokal

It is Wordpress specific, so if you want to get the full package, a wordpress (standalone - self hosted) site is what is needed.
Chris Purser profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Spokal
8.4
WYSIWYG email editor
Adobe Business Catalyst
2.5
Spokal
9.1
Dynamic content
Adobe Business Catalyst
9.0
Spokal
8.2
Ability to test dynamic content
Adobe Business Catalyst
7.6
Spokal
8.2
Landing pages
Adobe Business Catalyst
6.7
Spokal
A/B testing
Adobe Business Catalyst
7.0
Spokal
8.2
Mobile optimization
Adobe Business Catalyst
8.0
Spokal
Email deliverability
Adobe Business Catalyst
8.1
Spokal
List management
Adobe Business Catalyst
3.2
Spokal
Triggered drip sequences
Adobe Business Catalyst
6.8
Spokal

Lead Management

Adobe Business Catalyst
1.8
Spokal
8.2
Lead nurturing
Adobe Business Catalyst
1.8
Spokal
8.2
Lead scoring and grading
Adobe Business Catalyst
2.2
Spokal
Data quality management
Adobe Business Catalyst
1.4
Spokal
8.2
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Spokal

Campaign Management

Adobe Business Catalyst
2.4
Spokal
9.1
Calendaring
Adobe Business Catalyst
2.5
Spokal
9.1
Event/webinar marketing
Adobe Business Catalyst
2.3
Spokal

Social Media Marketing

Adobe Business Catalyst
8.2
Spokal
7.3
Social sharing and campaigns
Adobe Business Catalyst
7.8
Spokal
7.3
Social profile integration
Adobe Business Catalyst
8.6
Spokal
7.3

Reporting & Analytics

Adobe Business Catalyst
7.1
Spokal
8.6
Dashboards
Adobe Business Catalyst
8.0
Spokal
8.2
Standard reports
Adobe Business Catalyst
7.1
Spokal
9.1
Custom reports
Adobe Business Catalyst
6.1
Spokal

Platform & Infrastructure

Adobe Business Catalyst
6.4
Spokal
API
Adobe Business Catalyst
7.1
Spokal
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Spokal
Customizability
Adobe Business Catalyst
6.0
Spokal
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Spokal

Pros

  • Server Uptime is good
  • Online Chat is good
  • Security is good
  • Technical Service is good
Richard Taylor profile photo
  • Provides an intuitive and logical interface, the likes of which are hard to find
  • Has created a streamlined path from creation or curation to publication and distribution that is both easy to implement and easy to track.
  • Has made it incredibly easy and pain free to get support, discuss requests for possible upgrades, and more.
Chris Purser profile photo

Cons

  • The learning curve can be steep.
  • There is no access to the server side programming so some functionality needs a work around or cannot be accomplished.
  • It is more expensive for users than many of the other website options.
Pauline Kraus profile photo
  • There really isn't anything I'd improve on right now. It's solid and simple, exactly as it should be.
Chris Purser profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus profile photo
Spokal9.3
Based on 6 answers
There isn't anything else out there that I feel I can stand behind.
Chris Purser profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Spokal8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
Spokal9.1
Based on 1 answer
No answer on this topic is available.

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
Spokal9.3
Based on 3 answers
When we starting using Spokal some WordPress related publish issues occurred. Spokal support did great in solving these issues and was not just pointing to the WordPress version and a bug. WordPress released a new version fixing that bug a day later. All other support requests were handled with high speed and with full satisfaction.
Dennis Zimmer profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I prefer Adobe Business Catalyst to the open source competitors because they require a bit of upkeep to keep versions and plug-ins updated; BC does the versioning and updating for you.
Jerry Dever profile photo
With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!
Chris Purser profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Positive: Offering a solution to clients that need an in-depth eCommerce platform
  • Positive: A deeper understanding of the power of CRM
  • Negative: A new requirement to learn and support the platform
Victor Campos profile photo
  • More engaged Twitter following
  • We procured a client because of our blogging & Spokal's platform to marketing the blog posts on social media
Michael Dutcher profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Spokal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Spokal Editions & Modules
Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details