What users are saying about
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Top Rated
274 Ratings
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Top Rated
729 Ratings

Adobe Campaign

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Top Rated
274 Ratings
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Score 8.1 out of 100

HubSpot CRM

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Top Rated
729 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM is simple and has an intuitive, comprehensive interface. It also has some extremely powerful automation. Its integration with other business systems allows us to gain a holistic view of the sales pipeline. It's also flexible and allows you to sort quite easily to gain additional business insights. It also can be free which is almost unheard of in today's world when it comes to robust features and functionality.
Tory Robinson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
HubSpot CRM
WYSIWYG email editor
Adobe Campaign
8.5
HubSpot CRM
Dynamic content
Adobe Campaign
8.2
HubSpot CRM
Ability to test dynamic content
Adobe Campaign
8.1
HubSpot CRM
Landing pages
Adobe Campaign
8.7
HubSpot CRM
A/B testing
Adobe Campaign
8.7
HubSpot CRM
Mobile optimization
Adobe Campaign
7.8
HubSpot CRM
Email deliverability reporting
Adobe Campaign
8.4
HubSpot CRM
List management
Adobe Campaign
8.1
HubSpot CRM
Triggered drip sequences
Adobe Campaign
7.9
HubSpot CRM

Lead Management

Adobe Campaign
6.7
HubSpot CRM
Lead nurturing
Adobe Campaign
7.1
HubSpot CRM
Lead scoring and grading
Adobe Campaign
7.3
HubSpot CRM
Data quality management
Adobe Campaign
6.3
HubSpot CRM
Automated sales alerts and tasks
Adobe Campaign
6.0
HubSpot CRM

Campaign Management

Adobe Campaign
7.7
HubSpot CRM
Calendaring
Adobe Campaign
8.1
HubSpot CRM
Event/webinar marketing
Adobe Campaign
7.4
HubSpot CRM

Social Media Marketing

Adobe Campaign
7.9
HubSpot CRM
Social sharing and campaigns
Adobe Campaign
8.0
HubSpot CRM
Social profile integration
Adobe Campaign
7.7
HubSpot CRM

Reporting & Analytics

Adobe Campaign
8.2
HubSpot CRM
Dashboards
Adobe Campaign
8.2
HubSpot CRM
Standard reports
Adobe Campaign
8.4
HubSpot CRM
Custom reports
Adobe Campaign
8.0
HubSpot CRM

Platform & Infrastructure

Adobe Campaign
7.5
HubSpot CRM
API
Adobe Campaign
7.3
HubSpot CRM
Role-based workflow & approvals
Adobe Campaign
8.1
HubSpot CRM
Customizability
Adobe Campaign
7.7
HubSpot CRM
Integration with Salesforce.com
Adobe Campaign
8.1
HubSpot CRM
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
HubSpot CRM
Integration with SugarCRM
Adobe Campaign
6.5
HubSpot CRM

Sales Force Automation

Adobe Campaign
HubSpot CRM
7.9
Customer data management / contact management
Adobe Campaign
HubSpot CRM
8.7
Workflow management
Adobe Campaign
HubSpot CRM
7.9
Territory management
Adobe Campaign
HubSpot CRM
6.9
Opportunity management
Adobe Campaign
HubSpot CRM
8.1
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
HubSpot CRM
8.3
Contract management
Adobe Campaign
HubSpot CRM
7.8
Quote & order management
Adobe Campaign
HubSpot CRM
7.6
Interaction tracking
Adobe Campaign
HubSpot CRM
7.9
Channel / partner relationship management
Adobe Campaign
HubSpot CRM
7.4

Customer Service & Support

Adobe Campaign
HubSpot CRM
7.5
Case management
Adobe Campaign
HubSpot CRM
7.6
Call center management
Adobe Campaign
HubSpot CRM
7.2
Help desk management
Adobe Campaign
HubSpot CRM
7.6

Marketing Automation

Adobe Campaign
HubSpot CRM
8.6
Lead management
Adobe Campaign
HubSpot CRM
8.5
Email marketing
Adobe Campaign
HubSpot CRM
8.7

CRM Project Management

Adobe Campaign
HubSpot CRM
7.5
Task management
Adobe Campaign
HubSpot CRM
8.0
Billing and invoicing management
Adobe Campaign
HubSpot CRM
6.4
Reporting
Adobe Campaign
HubSpot CRM
8.0

CRM Reporting & Analytics

Adobe Campaign
HubSpot CRM
7.7
Forecasting
Adobe Campaign
HubSpot CRM
7.8
Pipeline visualization
Adobe Campaign
HubSpot CRM
8.2
Customizable reports
Adobe Campaign
HubSpot CRM
7.2

Customization

Adobe Campaign
HubSpot CRM
7.6
Custom fields
Adobe Campaign
HubSpot CRM
8.1
Custom objects
Adobe Campaign
HubSpot CRM
7.4
Scripting environment
Adobe Campaign
HubSpot CRM
7.1
API for custom integration
Adobe Campaign
HubSpot CRM
7.7

Security

Adobe Campaign
HubSpot CRM
8.3
Single sign-on capability
Adobe Campaign
HubSpot CRM
8.1
Role-based user permissions
Adobe Campaign
HubSpot CRM
8.4

Social CRM

Adobe Campaign
HubSpot CRM
8.0
Social data
Adobe Campaign
HubSpot CRM
7.9
Social engagement
Adobe Campaign
HubSpot CRM
8.1

Integrations with 3rd-party Software

Adobe Campaign
HubSpot CRM
8.4
Marketing automation
Adobe Campaign
HubSpot CRM
8.4
Compensation management
Adobe Campaign
HubSpot CRM
8.5

Platform

Adobe Campaign
HubSpot CRM
7.6
Mobile access
Adobe Campaign
HubSpot CRM
7.6

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

HubSpot CRM

  • Sequences: this allows team members to set up email to go out to specific contacts and look like it's coming from them directly, rather than a marketing email.
  • Deal Pipeline: easy to see where everything is with a quick glance, great overview and planning tool.
  • Templates: save team members so much time by being able to save common emails instead of having to retype them all the time.
  • Email tracking: we're able to see when a lead opens an email, clicks on something, or any other activity associated with that email.
Sereena Schneider (LION) | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

HubSpot CRM

  • Its internal search for a contact really sucks. If you want to be sure a contact isn't already in your database you have to search using their email address. Anything else including company name doesn't always bring up what you would expect.
  • The ability to utilize HubSpot data and generate a report that you can share with partners or vendors.
  • SIC and NAICS functionality.
  • Vertical market focus is not easily done without lots of customization.
Ed Romaine | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 9.1
Based on 4 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 8.1
Based on 14 answers
Our company uses HubSpot CRM to organize prospects and keep their info well organized. Only the sales staff uses it. One nice thing about HubSpot CRM is that sales people can easily print CSV files to share the best prospects with other team members and managers. HubSpot CRM solves the problem of keep leads organized. A specific scenario where HubSpot CRM is well suited is finding the revenue data for privately held companies, and then making sure they fit our criteria. Mostly it's great for daily tracking of sales people's call & email activity. It's less appropriate for searching by your notes, which I like to do and isn't a feature
Joe Gatto | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 8.3
Based on 16 answers
HubSpot's support is very helpful. You can leverage chat, email or phone call support (depending on your level of package with Hubspot). All options really help to provide expedited service, and can answer questions quickly and efficently. HubSpot also has partners around the globe who can help with implementation and management of HubSpot CRM.
Elyse Meyer | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

HubSpot CRM

HubSpot CRM 9.1
Based on 10 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

HubSpot CRM

The honest truth was we purchases Hubspot [CRM] when we were smaller and it was substantially less expensive than Salesforce. Now that we are larger we are hoping to switch over for the customization and extra integrations Salesforce offers. Hubspot [CRM] is lacking many features that seem simple and have been requested for years in their support forums, but it seems like the company has no interest in building them.
Matthew Gardner | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

HubSpot CRM

  • Positive - Super-affordable CRM tool that definitely increased the number of leads we process, and helped us introduce specific tracking.
  • Negative - More advanced features come with an expensive price and commitment of annual plans.
  • Positive - Comprehensive sales and marketing tracking allowed us to improve our sales across the board.
Fedor Paretsky | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

Edition
Free Forever$01
  1. Per Month [Unlimited Users]
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
HubSpot CRM
8.6

Likelihood to Renew

Adobe Campaign
8.4
HubSpot CRM
9.1

Usability

Adobe Campaign
7.4
HubSpot CRM
8.1

Reliability and Availability

Adobe Campaign
7.0
HubSpot CRM

Performance

Adobe Campaign
7.0
HubSpot CRM

Support Rating

Adobe Campaign
6.6
HubSpot CRM
8.3

In-Person Training

Adobe Campaign
8.0
HubSpot CRM

Online Training

Adobe Campaign
8.0
HubSpot CRM

Implementation Rating

Adobe Campaign
8.0
HubSpot CRM
9.1

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