What users are saying about

Adobe Campaign

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126 Ratings

HubSpot Sales

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Top Rated
177 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101

HubSpot Sales

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Top Rated
177 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).
Canh Tran profile photo

HubSpot Sales

Great use case: If you have multiple salespeople, Hubspot makes it really easy to share and hand off email threads so the whole team can see the conversation with a lead and easily collaborate on closing a deal. Bad use case: We tried to use Hubspot as a tool to track our fundraising round. I don't recommend it, it ended up being too much work to manage.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
HubSpot Sales
WYSIWYG email editor
Adobe Campaign
7.4
HubSpot Sales
Dynamic content
Adobe Campaign
8.3
HubSpot Sales
Ability to test dynamic content
Adobe Campaign
8.3
HubSpot Sales
Landing pages
Adobe Campaign
7.9
HubSpot Sales
A/B testing
Adobe Campaign
7.3
HubSpot Sales
Mobile optimization
Adobe Campaign
7.8
HubSpot Sales
Email deliverability
Adobe Campaign
8.7
HubSpot Sales
List management
Adobe Campaign
8.1
HubSpot Sales
Triggered drip sequences
Adobe Campaign
7.2
HubSpot Sales

Lead Management

Adobe Campaign
6.8
HubSpot Sales
Lead nurturing
Adobe Campaign
7.3
HubSpot Sales
Lead scoring and grading
Adobe Campaign
7.2
HubSpot Sales
Data quality management
Adobe Campaign
6.4
HubSpot Sales
Automated sales alerts and tasks
Adobe Campaign
6.1
HubSpot Sales

Campaign Management

Adobe Campaign
7.3
HubSpot Sales
Calendaring
Adobe Campaign
7.3
HubSpot Sales
Event/webinar marketing
Adobe Campaign
7.3
HubSpot Sales

Social Media Marketing

Adobe Campaign
7.9
HubSpot Sales
Social sharing and campaigns
Adobe Campaign
8.1
HubSpot Sales
Social profile integration
Adobe Campaign
7.8
HubSpot Sales

Reporting & Analytics

Adobe Campaign
7.7
HubSpot Sales
Dashboards
Adobe Campaign
7.9
HubSpot Sales
Standard reports
Adobe Campaign
8.2
HubSpot Sales
Custom reports
Adobe Campaign
7.2
HubSpot Sales

Platform & Infrastructure

Adobe Campaign
7.3
HubSpot Sales
API
Adobe Campaign
7.0
HubSpot Sales
Role-based workflow & approvals
Adobe Campaign
8.0
HubSpot Sales
Customizability
Adobe Campaign
7.6
HubSpot Sales
Integration with Salesforce.com
Adobe Campaign
7.5
HubSpot Sales
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
HubSpot Sales
Integration with SugarCRM
Adobe Campaign
6.3
HubSpot Sales

Pros

  • Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
  • Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
  • Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
Canh Tran profile photo
  • Overall usability and UX/UI is LIGHT-YEARS easier than Salesforce as a CRM. We invested a ton of money moving from Hubspot CRM to Salesforce thinking we needed some more robust capabilities only to move back to Hubspot Sales after realizing incremental reporting improvements were vastly outweighed by the frustration and inefficiency of no longer having Hubspot. I now dread the day we ever have to move to something more robust and hope that Hubspot continues the robustness of their product so that we never have to!
  • One of the best things about Hubspot is having so many tools consolidated under one platform. It eliminates the need for a separate sales engagement platform (Outreach, Salesloft, etc), dialer, meeting booking tool (e.g. Calendly, Chili Piper) and ties into Hubspot's Marketing suite (they are stronger in this area than their Sales product currently, since it's always been their bread and butter) as well as new Client Success tools.
  • The support is pretty decent as well. Sometimes I've received email answers that weren't helpful, however, I will say that it's very easy to submit a ticket or live chat around questions.
No photo available

Cons

  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
Canh Tran profile photo
  • The main thing Hubspot can improve on in their Sales product is the 'depth' of how to configure things. For instance, it's much easier in Salesforce to associate things like buyers & re-sellers or more complex sales than a simple SaaS sale.
  • Many of my gripes about the product have actually been addressed in the last 6 months alone -- I'm really hoping they continue this pace of innovation.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
HubSpot Sales8.4
Based on 5 answers
I can't imagine going back now - we use HubSpot Sales Pro in SO many different ways and have gotten so much insight out of it already
Stephanie Casstevens profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
HubSpot Sales9.1
Based on 1 answer
It's totally clean, consistent, and easy to use/understand. I love everything about this tool! From Gmail to being in the platform everything looks similar, is orange and easy to find, and very clear and user friendly. It's intuitive and hey, if my sales reps are using it it must be good and simple!
Stephanie Casstevens profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
HubSpot Sales9.1
Based on 1 answer
Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
"Hi Stephanie,I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through.Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
Stephanie Casstevens profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot Sales9.1
Based on 1 answer
It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
Stephanie Casstevens profile photo

Alternatives Considered

Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master person ID allowing us to identify our users. The other tools generally aren't as robust.
No photo available
Salesforce seemed to rely a lot on data being input by the sales team. Also, it did not have an integrated Marketing Automation side. Hubspot and Hubspot sales addresses and impacts both of these issues positively.
Arun Sinha profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available
  • Better quality leads to the sales team, more efficient use of sales team's (limited) time, better customer service from the perspective of timeline-rich data being available.
Arun Sinha profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

HubSpot Sales

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

HubSpot Sales More Information