Adobe Campaign vs Uberflip

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.

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Marty Idziak

Senior Consultant Marketing Strategy and Automation

ICFMarketing and Advertising, 501-1000 employees

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Uberflip

For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.

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Shane Adair

Marketing Manager

TAB BankBanking, 201-500 employees

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Feature Rating Comparison

Adobe Campaign

7.9

Uberflip

—

WYSIWYG email editor

7.3

—

Dynamic content

7.9

—

Ability to test dynamic content

8.2

—

Landing pages

7.9

—

A/B testing

6.9

—

Mobile optimization

8.4

—

Email deliverability

8.6

—

List management

8.2

—

Triggered drip sequences

7.5

—

Adobe Campaign

6.9

Uberflip

—

Lead nurturing

7.4

—

Lead scoring and grading

7.2

—

Data quality management

6.5

—

Automated sales alerts and tasks

6.3

—

Adobe Campaign

7.4

Uberflip

—

Calendaring

7.5

—

Event/webinar marketing

7.3

—

Adobe Campaign

8.0

Uberflip

—

Social sharing and campaigns

8.2

—

Social profile integration

7.9

—

Adobe Campaign

7.7

Uberflip

—

Dashboards

8.3

—

Standard reports

8.1

—

Custom reports

6.8

—

Adobe Campaign

7.6

Uberflip

—

API

8.1

—

Role-based workflow & approvals

8.5

—

Customizability

8.0

—

Integration with Salesforce.com

7.9

—

Integration with Microsoft Dynamics CRM

7.1

—

Integration with SugarCRM

6.3

—

Adobe Campaign

—

Uberflip

7.2

Ideation

—

7.8

Approval workflows

—

7.3

Content collaboration

—

8.0

Content calendar

—

4.9

Network for content licensing/production

—

7.8

Adobe Campaign

—

Uberflip

9.0

Content hub

—

9.7

Forms / Gated content

—

8.1

Embedded CTAs

—

8.7

Content distribution

—

9.9

Content promotion

—

9.9

Content automation

—

7.6

Adobe Campaign

—

Uberflip

8.1

Audience profiling and targeting

—

8.9

Closed-loop tracking and reporting

—

7.9

Content performance analytics

—

9.3

Campaign optimization dashboard

—

7.5

Competitive analytics

—

6.9

Pros

The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.

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Marty Idziak

Senior Consultant Marketing Strategy and Automation

ICFMarketing and Advertising, 501-1000 employees

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The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.

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Eric Dickmann

Vice President of Marketing

SunView Software, Inc.Computer Software, 51-200 employees

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Cons

User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
Debugging: the information given is not always enough and contact with Neolane support needs to be made
Resource management: the software in general (the client and the server side) are a tad resource heavy

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.

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Jade Hill

Content Marketing Manager

BlueJeans NetworkComputer Software, 501-1000 employees

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Likelihood to Renew

Adobe Campaign8.4

Based on 5 answers

Meets and exceeds the requirements of the business with highly customizable components.

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Khoa Nguyen

Project Manager / Analyst

Mercola.com51-200 employees

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Uberflip9.8

Based on 7 answers

The tool is easy to use and does exactly what we wanted it to do. Plus working with Uberflip has been absolutely fantastic.

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Stephanie Casstevens

Marketing Manager

Duo ConsultingInformation Technology and Services, 11-50 employees

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Usability

Adobe Campaign9.0

Based on 3 answers

Because I think it is a very user friendly system, especially when it comes to campaign production

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Emma Asplund

Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

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Uberflip8.2

Based on 6 answers

It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.

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Stephanie Casstevens

Marketing Manager

Duo ConsultingInformation Technology and Services, 11-50 employees

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Reliability and Availability

Adobe Campaign7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Gibum Kang

Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

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Uberflip9.1

Based on 2 answers

After using Uberflip for more than a year, we have yet to experience any down time.

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Karen Foreman-Brown

Digital Strategist

hairyLemonInternet, 11-50 employees

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Support

Adobe Campaign7.4

Based on 2 answers

I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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Uberflip10.0

Based on 4 answers

The support team has been great to work with. They are willing to think outside the box to get issues resolved. Our questions get answered quickly and accurately.

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Eric Dickmann

Vice President of Marketing

SunView Software, Inc.Computer Software, 51-200 employees

View all 4 answers on this topic

Online Training

Adobe Campaign8.0

Based on 1 answer

No answer on this topic is available.

Uberflip10.0

Based on 1 answer

It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up

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Stephanie Casstevens

Marketing Manager

Duo ConsultingInformation Technology and Services, 11-50 employees

View all 1 answers on this topic

Implementation

Adobe Campaign8.0

Based on 1 answer

No answer on this topic is available.

Uberflip10.0

Based on 1 answer

Set up folder settings the way you want before cloning folders! Saves so much time!

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Stephanie Casstevens

Marketing Manager

Duo ConsultingInformation Technology and Services, 11-50 employees

View all 1 answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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I was not involved in the initial selection of Uberflip and have not used competitive products. In the past I have dealt with home-grown web pages/sections that housed content and it was very painful.

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Lyra (Ward) Hankins

Director, Industry Marketing

EquifaxComputer Software, 10,001+ employees

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Return on Investment

Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
New intelligence allowing us to increase conversion in the shop.

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Khoa Nguyen

Project Manager / Analyst

Mercola.com51-200 employees

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Quickly react to brand-critical events
Lengthen content consumption
Increase impact of content based on insights

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Hillary Lupo M.S.

Marketing Campaigns Manager

FortinetComputer & Network Security, 5001-10,000 employees

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Pricing Details

Adobe Campaign

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

More Information

Adobe Campaign More Information

Pricing Info

Uberflip

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Required

Additional Pricing Details

—

Adobe Campaign vs Uberflip

Uberflip<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Uberflip<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Add comparison

Likelihood to Recommend

Adobe Campaign

Uberflip

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Support

Online Training

Implementation

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Adobe Campaign More Information

Uberflip

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Uberflip More Information