Adobe Campaign vs Uberflip | TrustRadius

What users are saying about

Score 8.1 out of 10

Based on 275 reviews and ratings

Score 6.9 out of 10

Based on 68 reviews and ratings

Feature Rating Comparison

Adobe Campaign

Uberflip

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Adobe Campaign

Uberflip

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Adobe Campaign

Uberflip

Calendaring

Event/webinar marketing

Adobe Campaign

Uberflip

Social sharing and campaigns

Social profile integration

Adobe Campaign

Uberflip

Dashboards

Standard reports

Custom reports

Adobe Campaign

Uberflip

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Adobe Campaign

Uberflip

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Adobe Campaign

Uberflip

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Adobe Campaign

Uberflip

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Its main strength is automating marketing communications.
Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
It provides the possibility to create any type of campaign, from simple to complex.
It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.

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Richard Perroset

Senior Marketing Leader

Bank of the WestBanking, 10,001+ employees

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The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.

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Vice President of Marketing

SunView Software, Inc.Computer Software, 51-200 employees

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Cons

Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
Very poor in-application email editor.
In-application reporting is not intuitive.

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Verified User

Employee in Marketing

Publishing Company, 501-1000 employees

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The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.

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Content Marketing Manager

BlueJeans NetworkComputer Software, 501-1000 employees

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Likelihood to Renew

Adobe Campaign 8.4

Based on 5 answers

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

View all 5 answers on this topic

Uberflip 9.8

Based on 7 answers

Uberfllip always seems to be trying to improve features, integrations, look and feel and they are seriously committed to taking feature requests and acting upon them incredibly fast. For example, I had an issue with the ebook thumbnails when I initially launched, which required resizing and fixing each of them manually versus the Hub pulling a good image automatically. They saw what I was trying to do and the problem with it, and corrected the image problem in less than two weeks. They realized people were uploading documents of all sorts of sizes and we have some unique sizing for our eBooks from square to post card to landscape. In addition to innovation, the Hub has now become and integral part of our website, and we'd be hard pressed to create something as good looking and functional and easy to use as Uberflip

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Director of Content Marketing

CodeBabyComputer Software, 11-50 employees

View all 7 answers on this topic

Usability

Adobe Campaign 7.4

Based on 14 answers

Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.

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Verified User

Executive in Engineering

Executive Office Company, 10,001+ employees

View all 14 answers on this topic

Uberflip 8.2

Based on 6 answers

It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.

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Stephanie Casstevens

Marketing Manager

Duo ConsultingInformation Technology and Services, 11-50 employees

View all 6 answers on this topic

Reliability and Availability

Adobe Campaign 7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

View all 1 answers on this topic

Uberflip 9.1

Based on 4 answers

After using Uberflip for more than a year, we have yet to experience any down time.

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Karen Foreman-Brown

Digital Strategist

hairyLemonInternet, 11-50 employees

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Support Rating

Adobe Campaign 6.6

Based on 15 answers

The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.

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Verified User

Account Manager in Sales

Marketing & Advertising Company, 11-50 employees

View all 15 answers on this topic

Uberflip 5.6

Based on 14 answers

We do not like support since it does not provide a correct solution we always have problems and rarely solve it at this time, it takes time to respond and sometimes ignores us, I think this platform could try a little more with good support.

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Sales And Marketing Specialist

Grey GroupMarketing & Advertising, 1001-5000 employees

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Online Training

Adobe Campaign 8.0

Based on 1 answer

No answer on this topic is available.

Uberflip 10.0

Based on 1 answer

It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up

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Stephanie Casstevens

Marketing Manager

Duo ConsultingInformation Technology and Services, 11-50 employees

View all 1 answers on this topic

Implementation Rating

Adobe Campaign 8.0

Based on 1 answer

No answer on this topic is available.

Uberflip 10.0

Based on 2 answers

Set up folder settings the way you want before cloning folders! Saves so much time!

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Stephanie Casstevens

Marketing Manager

Duo ConsultingInformation Technology and Services, 11-50 employees

View all 2 answers on this topic

Alternatives Considered

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

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Verified User

Team Lead in Information Technology

Information Technology and Services Company, 201-500 employees

View all 73 answers on this topic

Frankly, we didn't look at any alternatives. We found Uberflip at a conference and were so impressed with their product that we didn't need to look elsewhere. The pricing was reasonable and it had most of the features that we wanted. Their service was solid, so it was an easy decision.

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Senior Manager, Web Strategy

WorkfrontComputer Software, 501-1000 employees

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Return on Investment

Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
This tool has played a very important role in getting to know our clients more effectively.
Its ease of use allows us to design high quality campaigns that many people like.

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Data Analyst

Twin ValleyTelecommunications, 11-50 employees

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While we did see ROI come about, it took it over a year to truly show it's worth.
It has helped our customer service team train new customers, which has aided in improved customer service.
We've seen an increase in content downloads and shares. More eyes are getting to our content which is great.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 11-50 employees

View all 39 answers on this topic

Screenshots

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See All (5) Uberflip Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Required

Rating Summary

Adobe Campaign

Uberflip

Adobe Campaign

Uberflip

Adobe Campaign

Uberflip

Adobe Campaign

Uberflip

Adobe Campaign

Uberflip

Adobe Campaign

Uberflip

Adobe Campaign

Uberflip

Adobe Campaign

Uberflip

Adobe Campaign

Uberflip

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