What users are saying about
Adobe Campaign
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Top Rated
275 Ratings
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Based on 275 reviews and ratings
68 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 6.9 out of 100
Based on 68 reviews and ratings
Likelihood to Recommend
Adobe Campaign
It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.

Verified User
Employee in Information Technology
Marketing and Advertising Company, 11-50 employeesUberflip
For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Marketing Manager
TAB BankBanking, 201-500 employees
Feature Rating Comparison
Email & Online Marketing
Adobe Campaign
8.3
Uberflip
—
WYSIWYG email editor
Adobe Campaign
8.5
Uberflip
—
Dynamic content
Adobe Campaign
8.2
Uberflip
—
Ability to test dynamic content
Adobe Campaign
8.1
Uberflip
—
Landing pages
Adobe Campaign
8.7
Uberflip
—
A/B testing
Adobe Campaign
8.7
Uberflip
—
Mobile optimization
Adobe Campaign
7.8
Uberflip
—
Email deliverability reporting
Adobe Campaign
8.4
Uberflip
—
List management
Adobe Campaign
8.1
Uberflip
—
Triggered drip sequences
Adobe Campaign
7.9
Uberflip
—
Lead Management
Adobe Campaign
6.7
Uberflip
—
Lead nurturing
Adobe Campaign
7.1
Uberflip
—
Lead scoring and grading
Adobe Campaign
7.3
Uberflip
—
Data quality management
Adobe Campaign
6.3
Uberflip
—
Automated sales alerts and tasks
Adobe Campaign
6.0
Uberflip
—
Campaign Management
Adobe Campaign
7.7
Uberflip
—
Calendaring
Adobe Campaign
8.1
Uberflip
—
Event/webinar marketing
Adobe Campaign
7.4
Uberflip
—
Social Media Marketing
Adobe Campaign
7.9
Uberflip
—
Social sharing and campaigns
Adobe Campaign
8.0
Uberflip
—
Social profile integration
Adobe Campaign
7.7
Uberflip
—
Reporting & Analytics
Adobe Campaign
8.2
Uberflip
—
Dashboards
Adobe Campaign
8.2
Uberflip
—
Standard reports
Adobe Campaign
8.4
Uberflip
—
Custom reports
Adobe Campaign
8.0
Uberflip
—
Platform & Infrastructure
Adobe Campaign
7.5
Uberflip
—
API
Adobe Campaign
7.3
Uberflip
—
Role-based workflow & approvals
Adobe Campaign
8.1
Uberflip
—
Customizability
Adobe Campaign
7.7
Uberflip
—
Integration with Salesforce.com
Adobe Campaign
8.1
Uberflip
—
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Uberflip
—
Integration with SugarCRM
Adobe Campaign
6.5
Uberflip
—
Content Creation
Adobe Campaign
—
Uberflip
5.0
Ideation
Adobe Campaign
—
Uberflip
5.0
Approval workflows
Adobe Campaign
—
Uberflip
5.1
Content collaboration
Adobe Campaign
—
Uberflip
4.9
Content calendar
Adobe Campaign
—
Uberflip
5.1
Network for content licensing/production
Adobe Campaign
—
Uberflip
4.7
Content Publishing
Adobe Campaign
—
Uberflip
6.5
Content hub
Adobe Campaign
—
Uberflip
7.0
Forms / Gated content
Adobe Campaign
—
Uberflip
7.1
Embedded CTAs
Adobe Campaign
—
Uberflip
6.4
Content distribution
Adobe Campaign
—
Uberflip
6.7
Content promotion
Adobe Campaign
—
Uberflip
5.9
Content automation
Adobe Campaign
—
Uberflip
5.6
Content Reporting & Analytics
Adobe Campaign
—
Uberflip
6.0
Audience profiling and targeting
Adobe Campaign
—
Uberflip
6.2
Closed-loop tracking and reporting
Adobe Campaign
—
Uberflip
6.4
Content performance analytics
Adobe Campaign
—
Uberflip
5.9
Campaign optimization dashboard
Adobe Campaign
—
Uberflip
5.6
Competitive analytics
Adobe Campaign
—
Uberflip
6.2
Pros
Adobe Campaign
- Its main strength is automating marketing communications.
- Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
- It provides the possibility to create any type of campaign, from simple to complex.
- It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Senior Marketing Leader
Bank of the WestBanking, 10,001+ employees
Uberflip
- The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
- The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
- Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.
Vice President of Marketing
SunView Software, Inc.Computer Software, 51-200 employees
Cons
Adobe Campaign
- Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
- Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
- Very poor in-application email editor.
- In-application reporting is not intuitive.

Verified User
Employee in Marketing
Publishing Company, 501-1000 employeesUberflip
- The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
- Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
- When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
Content Marketing Manager
BlueJeans NetworkComputer Software, 501-1000 employees
Likelihood to Renew
Adobe Campaign
Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

Verified User
Administrator in Quality Assurance
Internet Company, 51-200 employeesUberflip
Uberflip 9.8
Based on 7 answers
Uberfllip always seems to be trying to improve features, integrations, look and feel and they are seriously committed to taking feature requests and acting upon them incredibly fast. For example, I had an issue with the ebook thumbnails when I initially launched, which required resizing and fixing each of them manually versus the Hub pulling a good image automatically. They saw what I was trying to do and the problem with it, and corrected the image problem in less than two weeks. They realized people were uploading documents of all sorts of sizes and we have some unique sizing for our eBooks from square to post card to landscape. In addition to innovation, the Hub has now become and integral part of our website, and we'd be hard pressed to create something as good looking and functional and easy to use as Uberflip
Director of Content Marketing
CodeBabyComputer Software, 11-50 employees
Usability
Adobe Campaign
Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.

Verified User
Executive in Engineering
Executive Office Company, 10,001+ employeesUberflip
Uberflip 8.2
Based on 6 answers
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
Marketing Manager
Duo ConsultingInformation Technology and Services, 11-50 employees
Reliability and Availability
Adobe Campaign
Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Email Programmer
The Cosmopolitan of Las Vegas5001-10,000 employees
Uberflip
Uberflip 9.1
Based on 4 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Digital Strategist
hairyLemonInternet, 11-50 employees
Support Rating
Adobe Campaign
Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.

Verified User
Account Manager in Sales
Marketing & Advertising Company, 11-50 employeesUberflip
Uberflip 5.6
Based on 14 answers
We do not like support since it does not provide a correct solution we always have problems and rarely solve it at this time, it takes time to respond and sometimes ignores us, I think this platform could try a little more with good support.
Sales And Marketing Specialist
Grey GroupMarketing & Advertising, 1001-5000 employees
Online Training
Adobe Campaign
Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.
Uberflip
Uberflip 10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Marketing Manager
Duo ConsultingInformation Technology and Services, 11-50 employees
Implementation Rating
Adobe Campaign
Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.
Uberflip
Uberflip 10.0
Based on 2 answers
Set up folder settings the way you want before cloning folders! Saves so much time!
Marketing Manager
Duo ConsultingInformation Technology and Services, 11-50 employees
Alternatives Considered
Adobe Campaign
We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

Verified User
Team Lead in Information Technology
Information Technology and Services Company, 201-500 employeesUberflip
Frankly, we didn't look at any alternatives. We found Uberflip at a conference and were so impressed with their product that we didn't need to look elsewhere. The pricing was reasonable and it had most of the features that we wanted. Their service was solid, so it was an easy decision.
Senior Manager, Web Strategy
WorkfrontComputer Software, 501-1000 employees
Return on Investment
Adobe Campaign
- Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
- This tool has played a very important role in getting to know our clients more effectively.
- Its ease of use allows us to design high quality campaigns that many people like.
Data Analyst
Twin ValleyTelecommunications, 11-50 employees
Uberflip
- While we did see ROI come about, it took it over a year to truly show it's worth.
- It has helped our customer service team train new customers, which has aided in improved customer service.
- We've seen an increase in content downloads and shares. More eyes are getting to our content which is great.

Verified User
Manager in Marketing
Marketing and Advertising Company, 11-50 employeesScreenshots
Adobe Campaign
—Pricing Details
Adobe Campaign
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Uberflip
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Required