What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Uberflip<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

54 Ratings

Adobe Campaign

Top Rated
90 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Uberflip<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

54 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Uberflip

For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Shane Adair profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Uberflip
WYSIWYG email editor
Adobe Campaign
7.3
Uberflip
Dynamic content
Adobe Campaign
7.9
Uberflip
Ability to test dynamic content
Adobe Campaign
8.2
Uberflip
Landing pages
Adobe Campaign
7.9
Uberflip
A/B testing
Adobe Campaign
6.9
Uberflip
Mobile optimization
Adobe Campaign
8.4
Uberflip
Email deliverability
Adobe Campaign
8.6
Uberflip
List management
Adobe Campaign
8.2
Uberflip
Triggered drip sequences
Adobe Campaign
7.5
Uberflip

Lead Management

Adobe Campaign
6.9
Uberflip
Lead nurturing
Adobe Campaign
7.4
Uberflip
Lead scoring and grading
Adobe Campaign
7.2
Uberflip
Data quality management
Adobe Campaign
6.5
Uberflip
Automated sales alerts and tasks
Adobe Campaign
6.3
Uberflip

Campaign Management

Adobe Campaign
7.4
Uberflip
Calendaring
Adobe Campaign
7.5
Uberflip
Event/webinar marketing
Adobe Campaign
7.3
Uberflip

Social Media Marketing

Adobe Campaign
8.0
Uberflip
Social sharing and campaigns
Adobe Campaign
8.2
Uberflip
Social profile integration
Adobe Campaign
7.9
Uberflip

Reporting & Analytics

Adobe Campaign
7.7
Uberflip
Dashboards
Adobe Campaign
8.3
Uberflip
Standard reports
Adobe Campaign
8.1
Uberflip
Custom reports
Adobe Campaign
6.8
Uberflip

Platform & Infrastructure

Adobe Campaign
7.6
Uberflip
API
Adobe Campaign
8.1
Uberflip
Role-based workflow & approvals
Adobe Campaign
8.5
Uberflip
Customizability
Adobe Campaign
8.0
Uberflip
Integration with Salesforce.com
Adobe Campaign
7.9
Uberflip
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Uberflip
Integration with SugarCRM
Adobe Campaign
6.3
Uberflip

Content Creation

Adobe Campaign
Uberflip
7.2
Ideation
Adobe Campaign
Uberflip
7.8
Approval workflows
Adobe Campaign
Uberflip
7.3
Content collaboration
Adobe Campaign
Uberflip
8.0
Content calendar
Adobe Campaign
Uberflip
4.9
Network for content licensing/production
Adobe Campaign
Uberflip
7.8

Content Publishing

Adobe Campaign
Uberflip
9.0
Content hub
Adobe Campaign
Uberflip
9.7
Forms / Gated content
Adobe Campaign
Uberflip
8.1
Embedded CTAs
Adobe Campaign
Uberflip
8.7
Content distribution
Adobe Campaign
Uberflip
9.9
Content promotion
Adobe Campaign
Uberflip
9.9
Content automation
Adobe Campaign
Uberflip
7.6

Content Reporting & Analytics

Adobe Campaign
Uberflip
8.1
Audience profiling and targeting
Adobe Campaign
Uberflip
8.9
Closed-loop tracking and reporting
Adobe Campaign
Uberflip
7.9
Content performance analytics
Adobe Campaign
Uberflip
9.3
Campaign optimization dashboard
Adobe Campaign
Uberflip
7.5
Competitive analytics
Adobe Campaign
Uberflip
6.9

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
  • The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
  • Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.
Eric Dickmann profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
  • Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
  • When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
Jade Hill profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Uberflip9.8
Based on 7 answers
The tool is easy to use and does exactly what we wanted it to do. Plus working with Uberflip has been absolutely fantastic.
Stephanie Casstevens profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Uberflip8.2
Based on 6 answers
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
Stephanie Casstevens profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Uberflip9.1
Based on 2 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Uberflip10.0
Based on 4 answers
The support team has been great to work with. They are willing to think outside the box to get issues resolved. Our questions get answered quickly and accurately.
Eric Dickmann profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Uberflip10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Uberflip10.0
Based on 1 answer
Set up folder settings the way you want before cloning folders! Saves so much time!
Stephanie Casstevens profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
I was not involved in the initial selection of Uberflip and have not used competitive products. In the past I have dealt with home-grown web pages/sections that housed content and it was very painful.
Lyra (Ward) Hankins profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Quickly react to brand-critical events
  • Lengthen content consumption
  • Increase impact of content based on insights
Hillary Lupo M.S. profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Uberflip

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Uberflip More Information