What users are saying about
95 Ratings
55 Ratings
95 Ratings
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Score 7.6 out of 101
55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Uberflip

For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Shane Adair profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Uberflip
WYSIWYG email editor
Adobe Campaign
7.5
Uberflip
Dynamic content
Adobe Campaign
8.1
Uberflip
Ability to test dynamic content
Adobe Campaign
8.4
Uberflip
Landing pages
Adobe Campaign
7.7
Uberflip
A/B testing
Adobe Campaign
6.9
Uberflip
Mobile optimization
Adobe Campaign
7.7
Uberflip
Email deliverability
Adobe Campaign
8.7
Uberflip
List management
Adobe Campaign
8.4
Uberflip
Triggered drip sequences
Adobe Campaign
7.5
Uberflip

Lead Management

Adobe Campaign
6.8
Uberflip
Lead nurturing
Adobe Campaign
7.3
Uberflip
Lead scoring and grading
Adobe Campaign
7.2
Uberflip
Data quality management
Adobe Campaign
6.4
Uberflip
Automated sales alerts and tasks
Adobe Campaign
6.2
Uberflip

Campaign Management

Adobe Campaign
7.4
Uberflip
Calendaring
Adobe Campaign
7.5
Uberflip
Event/webinar marketing
Adobe Campaign
7.3
Uberflip

Social Media Marketing

Adobe Campaign
8.0
Uberflip
Social sharing and campaigns
Adobe Campaign
8.1
Uberflip
Social profile integration
Adobe Campaign
7.8
Uberflip

Reporting & Analytics

Adobe Campaign
8.0
Uberflip
Dashboards
Adobe Campaign
8.4
Uberflip
Standard reports
Adobe Campaign
8.3
Uberflip
Custom reports
Adobe Campaign
7.2
Uberflip

Platform & Infrastructure

Adobe Campaign
7.6
Uberflip
API
Adobe Campaign
8.0
Uberflip
Role-based workflow & approvals
Adobe Campaign
8.3
Uberflip
Customizability
Adobe Campaign
8.2
Uberflip
Integration with Salesforce.com
Adobe Campaign
7.5
Uberflip
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Uberflip
Integration with SugarCRM
Adobe Campaign
6.3
Uberflip

Content Creation

Adobe Campaign
Uberflip
7.0
Ideation
Adobe Campaign
Uberflip
7.6
Approval workflows
Adobe Campaign
Uberflip
7.2
Content collaboration
Adobe Campaign
Uberflip
7.8
Content calendar
Adobe Campaign
Uberflip
4.8
Network for content licensing/production
Adobe Campaign
Uberflip
7.7

Content Publishing

Adobe Campaign
Uberflip
8.1
Content hub
Adobe Campaign
Uberflip
9.5
Forms / Gated content
Adobe Campaign
Uberflip
7.1
Embedded CTAs
Adobe Campaign
Uberflip
8.0
Content distribution
Adobe Campaign
Uberflip
8.8
Content promotion
Adobe Campaign
Uberflip
7.6
Content automation
Adobe Campaign
Uberflip
7.5

Content Reporting & Analytics

Adobe Campaign
Uberflip
8.0
Audience profiling and targeting
Adobe Campaign
Uberflip
8.9
Closed-loop tracking and reporting
Adobe Campaign
Uberflip
7.7
Content performance analytics
Adobe Campaign
Uberflip
8.9
Campaign optimization dashboard
Adobe Campaign
Uberflip
7.4
Competitive analytics
Adobe Campaign
Uberflip
6.9

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Customer service and on-boarding! One of the best experiences I've ever had.
  • The knowledge base is amazing. It has great step-by-step guides and unique ideas of how to use Uberflip.
  • Calls-to-action are easy to integrate with marketing automation software and look nice. They expand and have lots of options and can even pass directly to smart lists in HubSpot for us.
Stephanie Casstevens profile photo

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • For the blog posts area, and perhaps I'm missing it, but when putting in the thumbnail, it would be nice for new users to at least get the recommending sizing provided to make the thumbnail look good in the large and small sizes and where the big view will focus on. For example, if it could provide a targeting feature that allows the users to choose where the big thumbnail should zoom in. Many times, I've had to resize or change positioning just to get it to look right on the large view. Related to this, the thumbnail area doesn't allow for users to upload directly there, you have to upload to the body of the blog, then take that url and paste it into the thumbnail area. It would be great to have that feature in the thumbnail area as well.
  • Would like a better searching tool for internal use, that does even partial key word searches within the body of the blogs. Additionally, give a search and tag functionality for internal, external use for the blog areas.
  • Be able to stream Google Plus because that is so important for SEO and other sites besides Twitter, FB, and Instagram.
Audrey Dalton profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Uberflip9.8
Based on 7 answers
Love the way Uberflip looks and how it is set up to organize our content! As long as we have the budget, we would love to continue using, and upgrade our account to access more features!
Kristen Aucoin profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Uberflip8.2
Based on 6 answers
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
Stephanie Casstevens profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Uberflip9.1
Based on 2 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Uberflip10.0
Based on 4 answers
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
Stephanie Casstevens profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Uberflip10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Uberflip10.0
Based on 1 answer
Set up folder settings the way you want before cloning folders! Saves so much time!
Stephanie Casstevens profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
We started with a custom resource hub built with our website It quickly became outdated and didn't meet our needs. It lacked all of the features that UberFlip has and continuously improves on.
Rebecca Russo profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • Quickly react to brand-critical events
  • Lengthen content consumption
  • Increase impact of content based on insights
Hillary Lupo M.S. profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Uberflip

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Uberflip More Information