Adobe Campaign vs Uberflip

• The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
• The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
• When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.

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• Customer service and on-boarding! One of the best experiences I've ever had.
• The knowledge base is amazing. It has great step-by-step guides and unique ideas of how to use Uberflip.
• Calls-to-action are easy to integrate with marketing automation software and look nice. They expand and have lots of options and can even pass directly to smart lists in HubSpot for us.

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• The reporting engine needs to be improved. It is difficult to build custom reporting.
• Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
• It does require some technical knowledge to manage and operate on a daily basis.

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• For the blog posts area, and perhaps I'm missing it, but when putting in the thumbnail, it would be nice for new users to at least get the recommending sizing provided to make the thumbnail look good in the large and small sizes and where the big view will focus on. For example, if it could provide a targeting feature that allows the users to choose where the big thumbnail should zoom in. Many times, I've had to resize or change positioning just to get it to look right on the large view. Related to this, the thumbnail area doesn't allow for users to upload directly there, you have to upload to the body of the blog, then take that url and paste it into the thumbnail area. It would be great to have that feature in the thumbnail area as well.
• Would like a better searching tool for internal use, that does even partial key word searches within the body of the blogs. Additionally, give a search and tag functionality for internal, external use for the blog areas.
• Be able to stream Google Plus because that is so important for SEO and other sites besides Twitter, FB, and Instagram.

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• Better tracking of responses and customers.
• All in one tool so we don't have to cross train multiple employees on multiple programs
• Has given set goals for further expansion.

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• Quickly react to brand-critical events
• Lengthen content consumption
• Increase impact of content based on insights

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