What users are saying about
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Top Rated
275 Ratings
68 Ratings

Adobe Campaign

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Top Rated
275 Ratings
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Score 8.1 out of 100
68 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Uberflip

For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Shane Adair | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Uberflip
WYSIWYG email editor
Adobe Campaign
8.5
Uberflip
Dynamic content
Adobe Campaign
8.2
Uberflip
Ability to test dynamic content
Adobe Campaign
8.1
Uberflip
Landing pages
Adobe Campaign
8.7
Uberflip
A/B testing
Adobe Campaign
8.7
Uberflip
Mobile optimization
Adobe Campaign
7.8
Uberflip
Email deliverability reporting
Adobe Campaign
8.4
Uberflip
List management
Adobe Campaign
8.1
Uberflip
Triggered drip sequences
Adobe Campaign
7.9
Uberflip

Lead Management

Adobe Campaign
6.7
Uberflip
Lead nurturing
Adobe Campaign
7.1
Uberflip
Lead scoring and grading
Adobe Campaign
7.3
Uberflip
Data quality management
Adobe Campaign
6.3
Uberflip
Automated sales alerts and tasks
Adobe Campaign
6.0
Uberflip

Campaign Management

Adobe Campaign
7.7
Uberflip
Calendaring
Adobe Campaign
8.1
Uberflip
Event/webinar marketing
Adobe Campaign
7.4
Uberflip

Social Media Marketing

Adobe Campaign
7.9
Uberflip
Social sharing and campaigns
Adobe Campaign
8.0
Uberflip
Social profile integration
Adobe Campaign
7.7
Uberflip

Reporting & Analytics

Adobe Campaign
8.2
Uberflip
Dashboards
Adobe Campaign
8.2
Uberflip
Standard reports
Adobe Campaign
8.4
Uberflip
Custom reports
Adobe Campaign
8.0
Uberflip

Platform & Infrastructure

Adobe Campaign
7.5
Uberflip
API
Adobe Campaign
7.3
Uberflip
Role-based workflow & approvals
Adobe Campaign
8.1
Uberflip
Customizability
Adobe Campaign
7.7
Uberflip
Integration with Salesforce.com
Adobe Campaign
8.1
Uberflip
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Uberflip
Integration with SugarCRM
Adobe Campaign
6.5
Uberflip

Content Creation

Adobe Campaign
Uberflip
5.0
Ideation
Adobe Campaign
Uberflip
5.0
Approval workflows
Adobe Campaign
Uberflip
5.1
Content collaboration
Adobe Campaign
Uberflip
4.9
Content calendar
Adobe Campaign
Uberflip
5.1
Network for content licensing/production
Adobe Campaign
Uberflip
4.7

Content Publishing

Adobe Campaign
Uberflip
6.5
Content hub
Adobe Campaign
Uberflip
7.0
Forms / Gated content
Adobe Campaign
Uberflip
7.1
Embedded CTAs
Adobe Campaign
Uberflip
6.4
Content distribution
Adobe Campaign
Uberflip
6.7
Content promotion
Adobe Campaign
Uberflip
5.9
Content automation
Adobe Campaign
Uberflip
5.6

Content Reporting & Analytics

Adobe Campaign
Uberflip
6.0
Audience profiling and targeting
Adobe Campaign
Uberflip
6.2
Closed-loop tracking and reporting
Adobe Campaign
Uberflip
6.4
Content performance analytics
Adobe Campaign
Uberflip
5.9
Campaign optimization dashboard
Adobe Campaign
Uberflip
5.6
Competitive analytics
Adobe Campaign
Uberflip
6.2

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Uberflip

  • The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
  • The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
  • Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.
Eric Dickmann | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Uberflip

  • The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
  • Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
  • When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
Jade Hill | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 9.8
Based on 7 answers
Uberfllip always seems to be trying to improve features, integrations, look and feel and they are seriously committed to taking feature requests and acting upon them incredibly fast. For example, I had an issue with the ebook thumbnails when I initially launched, which required resizing and fixing each of them manually versus the Hub pulling a good image automatically. They saw what I was trying to do and the problem with it, and corrected the image problem in less than two weeks. They realized people were uploading documents of all sorts of sizes and we have some unique sizing for our eBooks from square to post card to landscape. In addition to innovation, the Hub has now become and integral part of our website, and we'd be hard pressed to create something as good looking and functional and easy to use as Uberflip
Audrey Dalton | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 8.2
Based on 6 answers
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
Stephanie Casstevens | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Uberflip

Uberflip 9.1
Based on 4 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 5.6
Based on 14 answers
We do not like support since it does not provide a correct solution we always have problems and rarely solve it at this time, it takes time to respond and sometimes ignores us, I think this platform could try a little more with good support.
Edward Smith | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Uberflip

Uberflip 10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Uberflip

Uberflip 10.0
Based on 2 answers
Set up folder settings the way you want before cloning folders! Saves so much time!
Stephanie Casstevens | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Uberflip

Frankly, we didn't look at any alternatives. We found Uberflip at a conference and were so impressed with their product that we didn't need to look elsewhere. The pricing was reasonable and it had most of the features that we wanted. Their service was solid, so it was an easy decision.
Logan Mallory | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Uberflip

  • While we did see ROI come about, it took it over a year to truly show it's worth.
  • It has helped our customer service team train new customers, which has aided in improved customer service.
  • We've seen an increase in content downloads and shares. More eyes are getting to our content which is great.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Uberflip

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Uberflip
6.0

Likelihood to Renew

Adobe Campaign
8.4
Uberflip
9.8

Usability

Adobe Campaign
7.4
Uberflip
8.2

Reliability and Availability

Adobe Campaign
7.0
Uberflip
9.1

Performance

Adobe Campaign
7.0
Uberflip
7.3

Support Rating

Adobe Campaign
6.6
Uberflip
5.6

In-Person Training

Adobe Campaign
8.0
Uberflip

Online Training

Adobe Campaign
8.0
Uberflip
10.0

Implementation Rating

Adobe Campaign
8.0
Uberflip
10.0

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