What users are saying about
Top Rated
93 Ratings
43 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Zoho Campaigns
6.8
WYSIWYG email editor
Adobe Campaign
7.5
Zoho Campaigns
6.5
Dynamic content
Adobe Campaign
8.1
Zoho Campaigns
6.9
Ability to test dynamic content
Adobe Campaign
8.4
Zoho Campaigns
5.9
Landing pages
Adobe Campaign
7.7
Zoho Campaigns
8.0
A/B testing
Adobe Campaign
6.9
Zoho Campaigns
7.2
Mobile optimization
Adobe Campaign
7.7
Zoho Campaigns
7.0
Email deliverability
Adobe Campaign
8.7
Zoho Campaigns
7.1
List management
Adobe Campaign
8.4
Zoho Campaigns
7.0
Triggered drip sequences
Adobe Campaign
7.5
Zoho Campaigns
5.9

Lead Management

Adobe Campaign
6.8
Zoho Campaigns
Lead nurturing
Adobe Campaign
7.4
Zoho Campaigns
Lead scoring and grading
Adobe Campaign
7.2
Zoho Campaigns
Data quality management
Adobe Campaign
6.5
Zoho Campaigns
Automated sales alerts and tasks
Adobe Campaign
6.2
Zoho Campaigns

Campaign Management

Adobe Campaign
7.4
Zoho Campaigns
Calendaring
Adobe Campaign
7.5
Zoho Campaigns
Event/webinar marketing
Adobe Campaign
7.3
Zoho Campaigns

Social Media Marketing

Adobe Campaign
8.0
Zoho Campaigns
Social sharing and campaigns
Adobe Campaign
8.1
Zoho Campaigns
Social profile integration
Adobe Campaign
7.8
Zoho Campaigns

Reporting & Analytics

Adobe Campaign
8.0
Zoho Campaigns
7.4
Dashboards
Adobe Campaign
8.4
Zoho Campaigns
7.6
Standard reports
Adobe Campaign
8.3
Zoho Campaigns
6.8
Custom reports
Adobe Campaign
7.2
Zoho Campaigns
7.7

Platform & Infrastructure

Adobe Campaign
7.6
Zoho Campaigns
API
Adobe Campaign
8.0
Zoho Campaigns
Role-based workflow & approvals
Adobe Campaign
8.4
Zoho Campaigns
Customizability
Adobe Campaign
8.1
Zoho Campaigns
Integration with Salesforce.com
Adobe Campaign
7.5
Zoho Campaigns
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Zoho Campaigns
Integration with SugarCRM
Adobe Campaign
6.3
Zoho Campaigns

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. MailChimp was slightly more expensive than Zoho Campaigns (by about $10 / month) so that was the other deciding factor.
Justin Roodman profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Zoho Campaigns has allowed us to reach a larger audience with less time spent than making individual calls to each contact.
Justin Roodman profile photo

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Zoho Campaigns More Information