What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Zoho Campaigns

38 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Zoho Campaigns

38 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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Zoho Campaigns

It is an excellent complement for other applications of the suite. I like to share and keep active services and products newsletters, because they may be attractive to existing customers or prospects. Ideally, I want them to visit the website and thus allow me to measure its performance and know what was the most attractive part and where I can improve.
Alexis Correa profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Zoho Campaigns
6.6
WYSIWYG email editor
Adobe Campaign
7.3
Zoho Campaigns
6.0
Dynamic content
Adobe Campaign
7.9
Zoho Campaigns
6.7
Ability to test dynamic content
Adobe Campaign
8.2
Zoho Campaigns
5.1
Landing pages
Adobe Campaign
7.9
Zoho Campaigns
8.5
A/B testing
Adobe Campaign
7.0
Zoho Campaigns
7.0
Mobile optimization
Adobe Campaign
8.4
Zoho Campaigns
6.3
Email deliverability
Adobe Campaign
8.6
Zoho Campaigns
6.7
List management
Adobe Campaign
8.2
Zoho Campaigns
7.0
Triggered drip sequences
Adobe Campaign
7.5
Zoho Campaigns
5.9

Lead Management

Adobe Campaign
6.9
Zoho Campaigns
Lead nurturing
Adobe Campaign
7.5
Zoho Campaigns
Lead scoring and grading
Adobe Campaign
7.2
Zoho Campaigns
Data quality management
Adobe Campaign
6.6
Zoho Campaigns
Automated sales alerts and tasks
Adobe Campaign
6.3
Zoho Campaigns

Campaign Management

Adobe Campaign
7.4
Zoho Campaigns
Calendaring
Adobe Campaign
7.5
Zoho Campaigns
Event/webinar marketing
Adobe Campaign
7.3
Zoho Campaigns

Social Media Marketing

Adobe Campaign
8.1
Zoho Campaigns
Social sharing and campaigns
Adobe Campaign
8.2
Zoho Campaigns
Social profile integration
Adobe Campaign
7.9
Zoho Campaigns

Reporting & Analytics

Adobe Campaign
7.7
Zoho Campaigns
7.6
Dashboards
Adobe Campaign
8.3
Zoho Campaigns
7.2
Standard reports
Adobe Campaign
8.1
Zoho Campaigns
7.0
Custom reports
Adobe Campaign
6.9
Zoho Campaigns
8.7

Platform & Infrastructure

Adobe Campaign
7.6
Zoho Campaigns
API
Adobe Campaign
8.1
Zoho Campaigns
Role-based workflow & approvals
Adobe Campaign
8.5
Zoho Campaigns
Customizability
Adobe Campaign
8.0
Zoho Campaigns
Integration with Salesforce.com
Adobe Campaign
7.9
Zoho Campaigns
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Zoho Campaigns
Integration with SugarCRM
Adobe Campaign
6.4
Zoho Campaigns

Pros

  • Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
  • The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
  • The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
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  • Elegant easy to customize predesigned templates
  • Performance reports
  • Campaigns through social networks
  • Automation options for new subscribers
Alexis Correa profile photo

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
Jason Ensign profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare to what providers like MailChimp can offer.
Jason Ensign profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Our sales team is doing really well because of the CRM tool. The campaigns tool has made zero difference to our bottom line. If I sent more emails I would have switched to a service provider like MailChimp over a year ago.
Jason Ensign profile photo

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details