What users are saying about
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139 Ratings
43 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
43 Ratings
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Score 6.9 out of 101

Likelihood to Recommend

Adobe Campaign

Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).
Canh Tran profile photo

Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Zoho Campaigns
6.3
WYSIWYG email editor
Adobe Campaign
7.4
Zoho Campaigns
7.0
Dynamic content
Adobe Campaign
8.3
Zoho Campaigns
7.3
Ability to test dynamic content
Adobe Campaign
8.3
Zoho Campaigns
6.8
Landing pages
Adobe Campaign
7.9
Zoho Campaigns
6.2
A/B testing
Adobe Campaign
7.3
Zoho Campaigns
6.0
Mobile optimization
Adobe Campaign
7.8
Zoho Campaigns
7.0
Email deliverability
Adobe Campaign
8.7
Zoho Campaigns
5.9
List management
Adobe Campaign
8.0
Zoho Campaigns
5.8
Triggered drip sequences
Adobe Campaign
7.2
Zoho Campaigns
4.3

Lead Management

Adobe Campaign
6.7
Zoho Campaigns
Lead nurturing
Adobe Campaign
7.2
Zoho Campaigns
Lead scoring and grading
Adobe Campaign
7.2
Zoho Campaigns
Data quality management
Adobe Campaign
6.4
Zoho Campaigns
Automated sales alerts and tasks
Adobe Campaign
6.1
Zoho Campaigns

Campaign Management

Adobe Campaign
7.3
Zoho Campaigns
Calendaring
Adobe Campaign
7.3
Zoho Campaigns
Event/webinar marketing
Adobe Campaign
7.3
Zoho Campaigns

Social Media Marketing

Adobe Campaign
7.9
Zoho Campaigns
Social sharing and campaigns
Adobe Campaign
8.1
Zoho Campaigns
Social profile integration
Adobe Campaign
7.7
Zoho Campaigns

Reporting & Analytics

Adobe Campaign
7.7
Zoho Campaigns
5.9
Dashboards
Adobe Campaign
7.8
Zoho Campaigns
6.3
Standard reports
Adobe Campaign
8.2
Zoho Campaigns
5.7
Custom reports
Adobe Campaign
7.2
Zoho Campaigns
5.8

Platform & Infrastructure

Adobe Campaign
7.2
Zoho Campaigns
API
Adobe Campaign
7.0
Zoho Campaigns
Role-based workflow & approvals
Adobe Campaign
8.0
Zoho Campaigns
Customizability
Adobe Campaign
7.5
Zoho Campaigns
Integration with Salesforce.com
Adobe Campaign
7.5
Zoho Campaigns
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Zoho Campaigns
Integration with SugarCRM
Adobe Campaign
6.4
Zoho Campaigns

Pros

Adobe Campaign

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available

Zoho Campaigns

  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign profile photo

Cons

Adobe Campaign

  • Old interface. Adobe Campaign is a developer friendly but lacks a modern, intuitive look.
  • Adobe customer support is not very helpful. Adobe should invest more to have knowledgeable folks at the other end.
  • Adobe should invest more to improve Adobe Campaign classic product. Adobe is doing an excellent job by offering extra features in Adobe Campaign Standard every quarter but not so much in Classic.
AMIT KUMAR profile photo

Zoho Campaigns

  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

Zoho Campaigns

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Zoho Campaigns

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Zoho Campaigns

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Zoho Campaigns

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

Adobe Campaign is much more powerful than Mailchimp in all aspects.
Imranul Mazumder profile photo

Zoho Campaigns

Zoho Campaigns is honestly the worst email sender in the world. Anyone considering it should stay away. We have opted-in customers who are begging for emails from us and while we were using Zoho Campaigns (we are still moving away currently) no customer has received even one email from us. Also, they talk about integration with the CRM and there is absolutely no integration with the CRM or external programs.
Chris Lesner profile photo

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

Zoho Campaigns

  • It has helped us introduce new services that have been successful for new and existing customers
  • Many customers want to use our services when they receive our emails.
Alexis Correa profile photo

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Zoho Campaigns

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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