What users are saying about

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

RavenTools

48 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Lakita Marshall profile photo

Feature Rating Comparison

SEO

Adobe Media Optimizer
RavenTools
6.6
Keyword analysis
Adobe Media Optimizer
RavenTools
6.9
Backlink management
Adobe Media Optimizer
RavenTools
3.6
SERP ranking tracking
Adobe Media Optimizer
RavenTools
3.6
Page grader
Adobe Media Optimizer
RavenTools
8.3
Competitive analysis
Adobe Media Optimizer
RavenTools
7.0
Site audit / diagnostics
Adobe Media Optimizer
RavenTools
9.0
Site recommendations
Adobe Media Optimizer
RavenTools
8.7
Task management
Adobe Media Optimizer
RavenTools
5.7

SEO Channels

Adobe Media Optimizer
RavenTools
6.4
Local SEO
Adobe Media Optimizer
RavenTools
2.9
Social SEO
Adobe Media Optimizer
RavenTools
6.9
Mobile SEO
Adobe Media Optimizer
RavenTools
6.9
Global SEO
Adobe Media Optimizer
RavenTools
8.9

SEO Platform & Account Management

Adobe Media Optimizer
RavenTools
9.3
Multi-domain support
Adobe Media Optimizer
RavenTools
10.0
Integration with web analytics tools
Adobe Media Optimizer
RavenTools
8.6

Pros

  • Clear view of marketing campaigns performance across multiple channels.
No photo available
  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Laren Helms profile photo

Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available
  • SERP Tracking - compared to MOZtools, Raven's SERP tracking is a bit more difficult to handle. Having easy to use actionable dashboard charts are something that was sorely needed.
  • SEO Management - it may not be the bread and butter of the suite, but I feel like Moz does this better. It was why I switched over to Moz.
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
RavenTools9.7
Based on 15 answers
Since making RavenTools our companies home for a long time now, we have grown accustomed to the interface, functionality, and have learned every which way through the application to the point of perfecting our management of the system and in which case, perfects our time management because of our experience and skill set with using it. With the client base that we have at the moment, migrating over to any other system would be foolish to begin with, but either way, we aren't looking for an alternative to move to because we are happy with the service, and product RavenTools provides us.
Mathew Riexinger profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
RavenTools7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
RavenTools9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
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Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
We had selected RavenTools at the time because it was converting more sales. We had both Moz and RavenTools running. I went back to RavenTools once I started my own company in 2014, but after demoing out Moz and their current suite of tools, I was ready to make a jump. I think RavenTools and Moz would work best together, both have things they each do well.
No photo available

Return on Investment

  • Hard to tell.
No photo available
  • Increased efficiency
  • Tunnel vision - puts so many tools in one place that other tools may be overlooked
Caleb Blatz profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

RavenTools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details