What users are saying about
43 Ratings
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Score 8.3 out of 100
84 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

Brandwatch Consumer Research

Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
Tegan Jenner | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Brandwatch Consumer Research
Boolean keyword searches
Adobe Social
2.0
Brandwatch Consumer Research
Filtering out noise/spam
Adobe Social
2.0
Brandwatch Consumer Research
Sentiment analysis
Adobe Social
2.0
Brandwatch Consumer Research
Broad channel coverage
Adobe Social
3.0
Brandwatch Consumer Research

Publishing

Adobe Social
3.0
Brandwatch Consumer Research
Content planning and scheduling
Adobe Social
4.0
Brandwatch Consumer Research
Audience targeting
Adobe Social
3.0
Brandwatch Consumer Research
Content optimization
Adobe Social
2.0
Brandwatch Consumer Research
Workflow management
Adobe Social
3.0
Brandwatch Consumer Research

Engagement

Adobe Social
2.0
Brandwatch Consumer Research
Automated routing and prioritization
Adobe Social
2.0
Brandwatch Consumer Research
Customer interaction histories
Adobe Social
2.0
Brandwatch Consumer Research
Bulk actions
Adobe Social
2.0
Brandwatch Consumer Research

Marketing

Adobe Social
2.0
Brandwatch Consumer Research
Lead generation
Adobe Social
2.0
Brandwatch Consumer Research
Content marketing
Adobe Social
2.0
Brandwatch Consumer Research
Paid media management
Adobe Social
2.0
Brandwatch Consumer Research
Campaigns and promotions
Adobe Social
2.0
Brandwatch Consumer Research

Channel coverage/integration

Adobe Social
2.9
Brandwatch Consumer Research
Twitter
Adobe Social
4.0
Brandwatch Consumer Research
Facebook
Adobe Social
3.0
Brandwatch Consumer Research
LinkedIn
Adobe Social
3.0
Brandwatch Consumer Research
Google+
Adobe Social
3.0
Brandwatch Consumer Research
Instagram
Adobe Social
3.0
Brandwatch Consumer Research
Pinterest
Adobe Social
3.0
Brandwatch Consumer Research
YouTube
Adobe Social
1.0
Brandwatch Consumer Research

Reporting/analytics

Adobe Social
2.0
Brandwatch Consumer Research
Campaign success analytics
Adobe Social
2.0
Brandwatch Consumer Research
Real-time tracking
Adobe Social
2.0
Brandwatch Consumer Research
Competitor analysis
Adobe Social
2.0
Brandwatch Consumer Research

Account management

Adobe Social
2.5
Brandwatch Consumer Research
Role-based user permissions & privileges
Adobe Social
3.0
Brandwatch Consumer Research
Mobile access
Adobe Social
2.0
Brandwatch Consumer Research

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

Brandwatch Consumer Research

  • The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
  • The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
  • The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.
Jarad Matula, MBA | TrustRadius Reviewer

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

Brandwatch Consumer Research

  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

Brandwatch Consumer Research

Brandwatch Consumer Research 8.1
Based on 3 answers
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
Anonymous | TrustRadius Reviewer

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

Brandwatch Consumer Research

Brandwatch Consumer Research 8.4
Based on 4 answers
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Ben Donkor | TrustRadius Reviewer

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Brandwatch Consumer Research

Brandwatch Consumer Research 7.0
Based on 1 answer
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

Brandwatch Consumer Research

Brandwatch Consumer Research 8.2
Based on 9 answers
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform.I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
Gavin Bigelow | TrustRadius Reviewer

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

Brandwatch Consumer Research

Brandwatch Consumer Research 6.4
Based on 1 answer
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Luis Fernando Martinez Funes | TrustRadius Reviewer

Implementation Rating

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

Brandwatch Consumer Research

Brandwatch Consumer Research 9.1
Based on 2 answers
Not that I can think of.
Edward James Bass | TrustRadius Reviewer

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

Brandwatch Consumer Research

When the team evaluated other tools, Brandwatch had the most robust measurement piece and was the only tool that was able to breakdown engagement on a post-level basis, including follower counts by platform. The other tools were not able to provide various post-level engagements, such as Twitter likes and retweets, and mostly included sound bite snippets and sentiment
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

Brandwatch Consumer Research

  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
Anonymous | TrustRadius Reviewer

Screenshots

Adobe Social

Brandwatch Consumer Research

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Social Editions & Modules

Additional Pricing Details

Brandwatch Consumer Research

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Brandwatch Consumer Research Editions & Modules

Edition
Pro$8001
Enterprise3000+2
  1. 10k mentions
  2. Unlimited mentions or Queries
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Social
2.0
Brandwatch Consumer Research
8.1

Likelihood to Renew

Adobe Social
5.4
Brandwatch Consumer Research
8.1

Usability

Adobe Social
2.1
Brandwatch Consumer Research
8.4

Reliability and Availability

Adobe Social
7.0
Brandwatch Consumer Research

Performance

Adobe Social
5.0
Brandwatch Consumer Research
7.0

Support Rating

Adobe Social
8.0
Brandwatch Consumer Research
8.2

Online Training

Adobe Social
6.0
Brandwatch Consumer Research
6.4

Implementation Rating

Adobe Social
5.0
Brandwatch Consumer Research
9.1

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