What users are saying about
41 Ratings
7 Ratings
41 Ratings
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Score 7.1 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

HeyOrca

HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.
Alia Miller profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
HeyOrca
Boolean keyword searches
Adobe Social
2.0
HeyOrca
Filtering out noise/spam
Adobe Social
2.0
HeyOrca
Sentiment analysis
Adobe Social
2.0
HeyOrca
Broad channel coverage
Adobe Social
3.0
HeyOrca

Publishing

Adobe Social
3.0
HeyOrca
7.6
Content planning and scheduling
Adobe Social
4.0
HeyOrca
8.3
Audience targeting
Adobe Social
3.1
HeyOrca
7.0
Content optimization
Adobe Social
2.1
HeyOrca
Workflow management
Adobe Social
3.0
HeyOrca
7.5

Engagement

Adobe Social
2.0
HeyOrca
8.0
Automated routing and prioritization
Adobe Social
2.0
HeyOrca
Customer interaction histories
Adobe Social
2.0
HeyOrca
Bulk actions
Adobe Social
2.0
HeyOrca
8.0

Marketing

Adobe Social
2.0
HeyOrca
Lead generation
Adobe Social
2.0
HeyOrca
Content marketing
Adobe Social
2.0
HeyOrca
Paid media management
Adobe Social
2.0
HeyOrca
Campaigns and promotions
Adobe Social
2.0
HeyOrca

Channel coverage/integration

Adobe Social
2.9
HeyOrca
7.4
Twitter
Adobe Social
4.1
HeyOrca
8.2
Facebook
Adobe Social
3.0
HeyOrca
7.2
LinkedIn
Adobe Social
3.0
HeyOrca
8.0
Google+
Adobe Social
3.0
HeyOrca
Instagram
Adobe Social
3.0
HeyOrca
6.2
Pinterest
Adobe Social
3.0
HeyOrca
YouTube
Adobe Social
1.0
HeyOrca

Reporting/analytics

Adobe Social
2.0
HeyOrca
Campaign success analytics
Adobe Social
2.1
HeyOrca
Real-time tracking
Adobe Social
2.0
HeyOrca
Competitor analysis
Adobe Social
2.0
HeyOrca

Account management

Adobe Social
2.5
HeyOrca
7.2
Role-based user permissions & privileges
Adobe Social
3.0
HeyOrca
9.0
Mobile access
Adobe Social
2.0
HeyOrca
5.5

Pros

Adobe Social

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo

HeyOrca

  • The support team is usually quick to respond to issues
  • Very simple to use and understand
  • They are willing to hear out ideas for the platform and what would make it easier for you
  • They are always adding new features as the APIs allow them. They seem to be on the cutting edge for this.
Morgan Alverson profile photo

Cons

Adobe Social

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.
Robert Randle profile photo

HeyOrca

  • We had some issues with the timing of posts and posts not going out when they updated their platform recently.
  • Missing out on posting directly to Instagram (we have to use another platform for this).
  • Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed.
Morgan Alverson profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo

HeyOrca

HeyOrca 10.0
Based on 1 answer
We decided today that we were renewing our use
Lydia Tissandier profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

HeyOrca

HeyOrca 9.0
Based on 1 answer
Hey Orca has a lot of really great features, they make the workflow really easy and are extremely available for help with questions. I think there are some minor workflow issues that it could overcome and features it could add on that are available in other apps. It definitely doesn't offer the best analytics and also hasn't offered single image direct publishing like hootsuite does. Yet, it's benefits outweigh those minor inconveniences for our team
Lydia Tissandier profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

HeyOrca

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

HeyOrca

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

HeyOrca

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo

HeyOrca

Much easier to use and understand.HeyOrca does what they do and they do it best, they don't complicate it with other things like Sprout Social does.
Morgan Alverson profile photo

Return on Investment

Adobe Social

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available

HeyOrca

  • Saved our team a lot of time
Morgan Alverson profile photo

Screenshots

Adobe Social

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

HeyOrca

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.

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