What users are saying about

Adobe Social

39 Ratings

HeyOrca

6 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

HeyOrca

6 Ratings
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

HeyOrca

HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.
Alia Miller profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
HeyOrca
Boolean keyword searches
Adobe Social
2.2
HeyOrca
Filtering out noise/spam
Adobe Social
2.2
HeyOrca
Sentiment analysis
Adobe Social
2.2
HeyOrca
Broad channel coverage
Adobe Social
3.1
HeyOrca

Publishing

Adobe Social
3.3
HeyOrca
7.6
Content planning and scheduling
Adobe Social
4.2
HeyOrca
8.3
Audience targeting
Adobe Social
3.3
HeyOrca
7.0
Content optimization
Adobe Social
2.3
HeyOrca
Workflow management
Adobe Social
3.2
HeyOrca
7.5

Engagement

Adobe Social
2.2
HeyOrca
8.0
Automated routing and prioritization
Adobe Social
2.2
HeyOrca
Customer interaction histories
Adobe Social
2.3
HeyOrca
Bulk actions
Adobe Social
2.1
HeyOrca
8.0

Marketing

Adobe Social
2.1
HeyOrca
Lead generation
Adobe Social
2.1
HeyOrca
Content marketing
Adobe Social
2.2
HeyOrca
Paid media management
Adobe Social
2.1
HeyOrca
Campaigns and promotions
Adobe Social
2.2
HeyOrca

Channel coverage/integration

Adobe Social
3.0
HeyOrca
7.4
Twitter
Adobe Social
4.3
HeyOrca
8.3
Facebook
Adobe Social
3.3
HeyOrca
7.3
LinkedIn
Adobe Social
3.1
HeyOrca
8.0
Google+
Adobe Social
3.2
HeyOrca
Instagram
Adobe Social
3.0
HeyOrca
6.2
Pinterest
Adobe Social
3.0
HeyOrca
YouTube
Adobe Social
1.2
HeyOrca

Reporting/analytics

Adobe Social
2.2
HeyOrca
Campaign success analytics
Adobe Social
2.3
HeyOrca
Real-time tracking
Adobe Social
2.2
HeyOrca
Competitor analysis
Adobe Social
2.2
HeyOrca

Account management

Adobe Social
2.6
HeyOrca
7.3
Role-based user permissions & privileges
Adobe Social
3.2
HeyOrca
9.0
Mobile access
Adobe Social
2.0
HeyOrca
5.5

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available
  • HeyOrca has outstanding customer service. Whenever I have a question or issue I contact the HeyOrca team and they respond within minutes. They go above and beyond to help you resolve any issues and communicate to make sure the issue is fixed and everything is ready to go. They also make sure to ask you if there is anything else you need.
  • HeyOrca notifies you if any of your posts don't have a valid link or if the post needs to be edited. This is convenient because I can go in, know there is an issue, and then make changes accordingly.
  • HeyOrca has an amazing user-friendly layout. My clients love it because it's easy to see and it allows them to comment on any post.
Alia Miller profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • Needs more integration of other features in social media. I.e. stories for Instagram, grid view of the profile, multi-image posting on Facebook.
  • Having a history would be nice so you could see revisions in copy/imagery.
Lydia Tissandier profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo
While other programs have their benefits, the client approval process for Hey Orca is great and the program is easier to use and more closely resembles how work will look when published on a platform.
Lydia Tissandier profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • I'm not sure what the measured ROI would be but there is surely an amount of money saved in streamlining our process just from hours spent alone. It also has improved our ease of use and communication with our clients.
Lydia Tissandier profile photo

Screenshots

Adobe Social

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

HeyOrca

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.