What users are saying about
40 Ratings
7 Ratings
40 Ratings
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Score 6.8 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

HeyOrca

HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.
Alia Miller profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
HeyOrca
Boolean keyword searches
Adobe Social
2.1
HeyOrca
Filtering out noise/spam
Adobe Social
2.1
HeyOrca
Sentiment analysis
Adobe Social
2.1
HeyOrca
Broad channel coverage
Adobe Social
3.1
HeyOrca

Publishing

Adobe Social
3.1
HeyOrca
7.6
Content planning and scheduling
Adobe Social
4.1
HeyOrca
8.3
Audience targeting
Adobe Social
3.2
HeyOrca
7.0
Content optimization
Adobe Social
2.2
HeyOrca
Workflow management
Adobe Social
3.1
HeyOrca
7.5

Engagement

Adobe Social
2.1
HeyOrca
8.0
Automated routing and prioritization
Adobe Social
2.1
HeyOrca
Customer interaction histories
Adobe Social
2.1
HeyOrca
Bulk actions
Adobe Social
2.1
HeyOrca
8.0

Marketing

Adobe Social
2.1
HeyOrca
Lead generation
Adobe Social
2.1
HeyOrca
Content marketing
Adobe Social
2.1
HeyOrca
Paid media management
Adobe Social
2.0
HeyOrca
Campaigns and promotions
Adobe Social
2.1
HeyOrca

Channel coverage/integration

Adobe Social
2.9
HeyOrca
7.4
Twitter
Adobe Social
4.2
HeyOrca
8.2
Facebook
Adobe Social
3.1
HeyOrca
7.3
LinkedIn
Adobe Social
3.1
HeyOrca
8.0
Google+
Adobe Social
3.1
HeyOrca
Instagram
Adobe Social
3.0
HeyOrca
6.2
Pinterest
Adobe Social
3.0
HeyOrca
YouTube
Adobe Social
1.1
HeyOrca

Reporting/analytics

Adobe Social
2.1
HeyOrca
Campaign success analytics
Adobe Social
2.1
HeyOrca
Real-time tracking
Adobe Social
2.1
HeyOrca
Competitor analysis
Adobe Social
2.1
HeyOrca

Account management

Adobe Social
2.6
HeyOrca
7.3
Role-based user permissions & privileges
Adobe Social
3.1
HeyOrca
9.0
Mobile access
Adobe Social
2.0
HeyOrca
5.5

Pros

  • Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
  • Provides detailed and in depth analytics so we can make smarter Social Media decisions.
  • Allows us to provide content across multiple Social Media platforms.
  • Provides sentiment of engagement
Melissa Butler profile photo
  • Provides client friendly view that allows clients to easily see what content will look like on their social platforms.
  • Provides a one-stop option for multiple client and platform content to live.
  • Great customer service and extremely responsive help center.
  • Easy to use and learn interface.
Lydia Tissandier profile photo

Cons

  • The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
  • The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
Sandy Adam profile photo
  • We had some issues with the timing of posts and posts not going out when they updated their platform recently.
  • Missing out on posting directly to Instagram (we have to use another platform for this).
  • Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed.
Morgan Alverson profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Software still too buggy. Have been working on a bug fix since April of this year
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
No photo available
Much easier to use and understand.HeyOrca does what they do and they do it best, they don't complicate it with other things like Sprout Social does.
Morgan Alverson profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • Saved our team a lot of time
Morgan Alverson profile photo

Screenshots

Adobe Social

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

HeyOrca

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.