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39 Ratings
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Score 8.2 out of 101
16 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

Qubit Opentag

If needed to deploy pixels in no time, fast - this is an ideal candidate.Less if you need special targeting rules as these are a bit behind - compares with Google Tag Manager.
Dan Ben-Zikry profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Qubit Opentag
Role-based user permissions
Dynamic Tag Management
10.0
Qubit Opentag

Tag Management

Dynamic Tag Management
7.6
Qubit Opentag
9.8
Tag library
Dynamic Tag Management
5.0
Qubit Opentag
10.0
Tag variable mapping
Dynamic Tag Management
6.8
Qubit Opentag
Ease of writing custom tags
Dynamic Tag Management
8.1
Qubit Opentag
10.0
Rules-driven tag execution
Dynamic Tag Management
8.4
Qubit Opentag
9.0
Tag performance monitoring
Dynamic Tag Management
8.4
Qubit Opentag
Improved page load times
Dynamic Tag Management
9.0
Qubit Opentag
10.0
Mobile app tagging
Dynamic Tag Management
8.0
Qubit Opentag
Library of JavaScript extensions
Dynamic Tag Management
7.1
Qubit Opentag

Data Management & Integrity

Dynamic Tag Management
7.0
Qubit Opentag
Event tracking
Dynamic Tag Management
9.0
Qubit Opentag
Mobile event tracking
Dynamic Tag Management
9.0
Qubit Opentag
Data distribution management
Dynamic Tag Management
7.0
Qubit Opentag
Universal data layer
Dynamic Tag Management
9.0
Qubit Opentag
Automated error checking
Dynamic Tag Management
1.0
Qubit Opentag

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Easily enable or disable tags.
  • Great on-page script editing with Sublime Text style text editor.
  • Very useful filtering and dependency management.
No photo available

Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
No photo available
  • Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Qubit Opentag8.2
Based on 1 answer
Qubit has supported us with our business goals and continues to do so.
Kat Winn profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
Qubit is much easier to use and select object vs. Google Tag Manager.
Dan Ben-Zikry profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
  • Managing all of our tags in one place has removed a lot of potential complications.
No photo available

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Qubit Opentag

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details