What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Qubit Opentag

16 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Qubit Opentag

If needed to deploy pixels in no time, fast - this is an ideal candidate.Less if you need special targeting rules as these are a bit behind - compares with Google Tag Manager.
Dan Ben-Zikry profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Qubit Opentag
Role-based user permissions
Dynamic Tag Management
10.0
Qubit Opentag

Tag Management

Dynamic Tag Management
7.7
Qubit Opentag
9.8
Tag library
Dynamic Tag Management
5.0
Qubit Opentag
10.0
Tag variable mapping
Dynamic Tag Management
7.1
Qubit Opentag
Ease of writing custom tags
Dynamic Tag Management
8.3
Qubit Opentag
10.0
Rules-driven tag execution
Dynamic Tag Management
8.4
Qubit Opentag
9.0
Tag performance monitoring
Dynamic Tag Management
8.4
Qubit Opentag
Improved page load times
Dynamic Tag Management
9.0
Qubit Opentag
10.0
Mobile app tagging
Dynamic Tag Management
8.0
Qubit Opentag
Library of JavaScript extensions
Dynamic Tag Management
7.1
Qubit Opentag

Data Management & Integrity

Dynamic Tag Management
7.0
Qubit Opentag
Event tracking
Dynamic Tag Management
9.0
Qubit Opentag
Mobile event tracking
Dynamic Tag Management
9.0
Qubit Opentag
Data distribution management
Dynamic Tag Management
7.0
Qubit Opentag
Universal data layer
Dynamic Tag Management
9.0
Qubit Opentag
Automated error checking
Dynamic Tag Management
1.0
Qubit Opentag

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Easily enable or disable tags.
  • Great on-page script editing with Sublime Text style text editor.
  • Very useful filtering and dependency management.
No photo available

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Qubit Opentag8.2
Based on 1 answer
Qubit has supported us with our business goals and continues to do so.
Kat Winn profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
Qubit is much easier to use and select object vs. Google Tag Manager.
Dan Ben-Zikry profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
  • Managing all of our tags in one place has removed a lot of potential complications.
No photo available

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Qubit Opentag

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details