What users are saying about

Adobe Target

110 Ratings

ClickTale

39 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

ClickTale

39 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

ClickTale

I would want to know whether the colleague works either in a setting in which conversion optimization is an important business goal, or has a large analytics but not user testing budget (just like my company). In this case I would definitely recommend ClickTale.
Leor Maizel profile photo

Pros

  • It is simple to use and gets the job done fast
  • You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.
Abdulrahman Jasim profile photo
  • In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
  • ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
  • ClickTale also provides useful customizable segments, which allow for more granular data analysis.
  • ClickTale is extremely easy to install.
Leor Maizel profile photo

Cons

  • Like any Adobe product, there is a learning curve.
  • Too much dependency on development.
  • Support could be better.
No photo available
  • I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
  • Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
  • I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
Art Zippel, CUA profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Great brand
Great product
Great support
No photo available
ClickTale7.5
Based on 11 answers
For the price it's hard to beat the value Clicktale provides to a larger organization like ourselves. Likewise, we often use Clicktale as a way to justify programming and development time, additional resources, and headcount...all of which have lead to increased sales, retention, and conversation. The familiarity with the program also helps justify the renewal because we have so many users that look at it, we wouldn't want to switch and have to retrain.
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
ClickTale7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
Consultants understand how to use the product and business approach but not how it works technically and how to improve the technical implementation. Their rockstar technical consultant left
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Usability and implementation is harder with other products than with Test and Target.
Petrik Oh profile photo
We used CrazyEgg prior to ClickTale. CrazyEgg is simpler to use and much less expensive, but you get what you pay for. ClickTale gives us more capabilities that we desired. If you are a small start up with few people dedicated to the web, go with CrazyEgg. If you are a larger company wanting more capabilities, I would use ClickTale.
Dan Briscoe profile photo

Return on Investment

  • It is an expensive tool so sometimes if it is not useful to attract customers then it is expensive for a company budget. So you need to minimize license fees for small and start up businesses.
Varun Shah profile photo
  • Better understanding of analytical results
  • Better efficiency b/c we're able to direct agency resources to the source of issues faster and earlier
  • UX and A/B testing is driven by actual customer experiences on the site
No photo available

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ClickTale

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details