What users are saying about
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109 Ratings
22 Ratings

AdRoll

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109 Ratings
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Score 8.1 out of 100
22 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

AdRoll

Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Michael DiMaria | TrustRadius Reviewer

Basis

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdRoll
6.5
Basis
7.6
Data Transfer
AdRoll
6.6
Basis
7.5
DSP integration
AdRoll
6.3
Basis
7.8

Ad Campaigns

AdRoll
8.3
Basis
7.6
Ad campaign creation
AdRoll
8.4
Basis
7.0
Ad deployment
AdRoll
8.2
Basis
7.0
Display advertising
AdRoll
8.5
Basis
9.0
Ad display and retargeting segmentation
AdRoll
8.5
Basis
8.5
Sequence targeting
AdRoll
8.0
Basis
6.4

Ad Reporting & Analytics

AdRoll
7.8
Basis
6.7
Ad dashboards
AdRoll
7.9
Basis
7.2
Ad performance reports
AdRoll
8.0
Basis
8.0
Ad conversion tracking
AdRoll
7.7
Basis
6.8
Ad attribution reporting
AdRoll
7.7
Basis
5.8
Cross-channel ad management
AdRoll
8.2
Basis
6.0
Ad forecasting and optimization
AdRoll
7.5
Basis
6.5

Pros

AdRoll

  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Anonymous | TrustRadius Reviewer

Basis

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Cons

AdRoll

  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Anonymous | TrustRadius Reviewer

Basis

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Likelihood to Renew

AdRoll

AdRoll 7.0
Based on 5 answers
We have not found another vendor that is able to do what AdRoll does in the dynamic retargeting ad space. Unfortunately, we have not had much success with our representatives. We find that they are not particularly responsive and we would like to find another vendor, but AdRoll is the best at the dynamic retargeting ads, so currently we are working with this vendor.
Anonymous | TrustRadius Reviewer

Basis

Basis 10.0
Based on 1 answer
No answer on this topic is available.

Usability

AdRoll

AdRoll 6.0
Based on 4 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash | TrustRadius Reviewer

Basis

Basis 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Support Rating

AdRoll

AdRoll 2.0
Based on 8 answers
Our representatives do not seem to care about our success and are not particularly responsive when we have issues. There have been multiple instances where AdRoll does not respond to our emails, or they fail to understand the problem. We have been asked to be looped in with their internal team but they do not allow that. We have had to escalate our issues many times in order to solve problems and in some cases, we have to completely pause our accounts running while issues are resolved.
Anonymous | TrustRadius Reviewer

Basis

Basis 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Implementation Rating

AdRoll

AdRoll 7.0
Based on 4 answers
It was easy to implement.
Alya Grinberg | TrustRadius Reviewer

Basis

Basis 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Alternatives Considered

AdRoll

AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Anonymous | TrustRadius Reviewer

Basis

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Seth Mariscal | TrustRadius Reviewer

Return on Investment

AdRoll

  • It has positively impacted ROI by providing another channel we can serve our display ads. According to their attribution, it's doing very well.
  • I'm not sure it's been a worthwhile investment though, as the direct traffic from adroll ads is basically 0.
Lee L Kennedy | TrustRadius Reviewer

Basis

  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
Anonymous | TrustRadius Reviewer

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

AdRoll Editions & Modules

Edition
StarterFree
Essentials$122
Growth$252
  1. none
  2. per month
Additional Pricing Details

Basis

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Basis Editions & Modules

Additional Pricing Details

Rating Summary

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