What users are saying about
7 Ratings
6 Ratings
7 Ratings
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Score 7.9 out of 101
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

SE Ranking

SE Ranking is great for anyone who owns or administer a website. It provides a complete set of tools to do SEO and online marketing on your own. They have different pricing packages that suit different needs of different businesses. From website audit to keyword research and competitor analyzing to social media auto-posting - they have everything on the same platform and interface.
Yuliya Karnaukh profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
SE Ranking
Data Transfer
AdStage
6.0
SE Ranking
DSP integration
AdStage
9.0
SE Ranking

Ad Campaigns

AdStage
7.5
SE Ranking
Ad campaign creation
AdStage
8.0
SE Ranking
Ad deployment
AdStage
8.0
SE Ranking
Display advertising
AdStage
7.0
SE Ranking
Ad display and retargeting segmentation
AdStage
7.0
SE Ranking
Sequence targeting
AdStage
7.5
SE Ranking

Ad Reporting & Analytics

AdStage
7.4
SE Ranking
Ad dashboards
AdStage
8.0
SE Ranking
Ad performance reports
AdStage
8.5
SE Ranking
Ad conversion tracking
AdStage
8.5
SE Ranking
Ad attribution reporting
AdStage
6.0
SE Ranking
Cross-channel ad management
AdStage
7.5
SE Ranking
Ad forecasting and optimization
AdStage
6.0
SE Ranking

SEO

AdStage
SE Ranking
7.8
Backlink management
AdStage
SE Ranking
6.8
SERP ranking tracking
AdStage
SE Ranking
9.5
Page grader
AdStage
SE Ranking
8.1
Competitive analysis
AdStage
SE Ranking
8.5
Site audit / diagnostics
AdStage
SE Ranking
8.5
Site recommendations
AdStage
SE Ranking
8.0
Task management
AdStage
SE Ranking
5.2

SEO Channels

AdStage
SE Ranking
7.7
Local SEO
AdStage
SE Ranking
7.5
Mobile SEO
AdStage
SE Ranking
7.1
Global SEO
AdStage
SE Ranking
8.4

SEO Platform & Account Management

AdStage
SE Ranking
7.9
Multi-domain support
AdStage
SE Ranking
7.5
Integration with web analytics tools
AdStage
SE Ranking
8.4

Pros

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo
  • Easy to use tools such as Competitor research, Keyword rank tracking, Website audit to name a few.
  • All SEO tools plus some that are not standard for SEO platforms like social media auto-posting and page changes monitoring.
  • Great interface and awesome reports!
  • Very competitively priced - if you'll compare what you buy from SE Ranking for the same price as some other tools - it's like buying a Mercedes for the price of Honda. :)
Yuliya Karnaukh profile photo

Cons

  • It's software, so glitches happen. And when those glitches happen, you need to talk to Support. While the Support team is really helpful, not reading from a script or just looking in the Help docs, there's often a severe lag time of hours or even days. That can be crushing when the glitch is affecting your ad campaigns that are spending money right now.
  • Setting up reports can be really frustrating if you want to customize them at all. If you want your Facebook Ads widget to only report on certain campaigns, there's no ability to filter by a naming convention or launch date, you just have to select every campaign manually. It's a bit like Magento—powerful, but working within the system can be really time-consuming.
  • Right now, AdStage focuses on Google & Facebook. So if you run ads on Snapchat, Pinterest, or Taboola you're kinda out of luck. They rolled out some LinkedIn stuff recently, and they say those other networks are on the way, but it's a little way that the software could get better.
J.P. VanderLinden profile photo
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
Yuliya Karnaukh profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or WordStream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From automation to reporting to even campaign monitoring being in a single platform with this level of customization, it's playing at a different level than anything else we've used off-the-shelf.
J.P. VanderLinden profile photo
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Dragan Nikolic profile photo

Return on Investment

  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
J.P. VanderLinden profile photo
  • SE Ranking is very cost effective and gets the job done even if you are using the cheapest plan that starts at a little over 4 bucks/month.
  • Because there are ready to use reports that could be White Labeled (and the entire platform btw too) I add value to my services while building trust among my clients.
  • So far I'm gaining a lot more from using this platform than paying for using it.
Yuliya Karnaukh profile photo

Screenshots

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AdStage Editions & Modules
AdStage
Additional Pricing Details

SE Ranking

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
4.2$*
1.  per month
SE Ranking Editions & Modules
SE Ranking
Edition
Personal
$4.21
Optimum
$18.61
Plus
$42.51
Enterprise
$901
1. per month
Additional Pricing Details
* All the prices are given for a weekly rankings check frequency and an annual subscription period.