What users are saying about
10 Ratings
10 Ratings
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Score 6.2 out of 101
28 Ratings
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Score 8 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Google Ad Manager

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Google Ad Manager
8.5
Data Transfer
ADTECH
8.0
Google Ad Manager
8.5
DSP integration
ADTECH
Google Ad Manager
8.5

Ad Campaigns

ADTECH
9.4
Google Ad Manager
8.0
Ad campaign creation
ADTECH
10.0
Google Ad Manager
7.6
Ad deployment
ADTECH
9.0
Google Ad Manager
8.8
Display advertising
ADTECH
10.0
Google Ad Manager
9.0
Ad display and retargeting segmentation
ADTECH
9.0
Google Ad Manager
7.7
Sequence targeting
ADTECH
9.0
Google Ad Manager
6.7

Ad Reporting & Analytics

ADTECH
8.0
Google Ad Manager
7.7
Ad dashboards
ADTECH
8.0
Google Ad Manager
8.3
Ad performance reports
ADTECH
8.0
Google Ad Manager
8.2
Ad conversion tracking
ADTECH
7.0
Google Ad Manager
8.0
Ad attribution reporting
ADTECH
9.0
Google Ad Manager
7.3
Cross-channel ad management
ADTECH
8.0
Google Ad Manager
7.0
Ad forecasting and optimization
ADTECH
8.0
Google Ad Manager
7.8

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • A robust native ad creation tool.
  • Ad optimization suggestions.
  • Granular data that integrates multiple platforms.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
  • Needs a custom ap (not the Google Ads app)
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ad Manager7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Google Ad Manager is great when you want to review data that is tightly integrated (Google Analytics, Data Studio, and BigQuery); however, businesses typically have multiple advertising channels outside of Google's purview - these don't integrate in the same way. That said, no other solutions provides the deep level of ad insights that Google Ad Manager provides
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • We now have a more streamlined data review process.
  • Users are empowered to my quicker data decisions.
  • We are able to review multiple platforms performances integrated into one place.
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details