What users are saying about
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
76 Ratings
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Google Ad Manager

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
76 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
No photo available

Google Ad Manager

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
Patrick Stephens profile photo

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Google Ad Manager
8.8
Data Transfer
ADTECH
8.0
Google Ad Manager
8.8
DSP integration
ADTECH
Google Ad Manager
8.8

Ad Campaigns

ADTECH
9.4
Google Ad Manager
8.3
Ad campaign creation
ADTECH
10.0
Google Ad Manager
8.3
Ad deployment
ADTECH
9.0
Google Ad Manager
8.7
Display advertising
ADTECH
10.0
Google Ad Manager
8.5
Ad display and retargeting segmentation
ADTECH
9.0
Google Ad Manager
8.1
Sequence targeting
ADTECH
9.0
Google Ad Manager
8.0

Ad Reporting & Analytics

ADTECH
8.0
Google Ad Manager
8.2
Ad dashboards
ADTECH
8.0
Google Ad Manager
8.5
Ad performance reports
ADTECH
8.0
Google Ad Manager
8.7
Ad conversion tracking
ADTECH
7.0
Google Ad Manager
8.1
Ad attribution reporting
ADTECH
9.0
Google Ad Manager
8.1
Cross-channel ad management
ADTECH
8.0
Google Ad Manager
7.6
Ad forecasting and optimization
ADTECH
8.0
Google Ad Manager
8.0

Pros

ADTECH

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
No photo available

Google Ad Manager

  • The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
  • My favorite feature is it allows you to manage all of your ads in one place.
  • The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.
No photo available

Cons

ADTECH

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
No photo available

Google Ad Manager

  • Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
  • Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
  • It could be visually prettier.
Nathan Phillips profile photo

Likelihood to Renew

ADTECH

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Support

ADTECH

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 8.0
Based on 1 answer
They always respond in 24 hours and can get the answers most of the time. For questions which cannot be answered initially, I don't need to escalate. The rep will ask their 'colleague' if needed..
Kevin Yip profile photo

Alternatives Considered

ADTECH

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available

Google Ad Manager

Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). Although there are several other ad networks out there that allow you to do exactly what Google Ad Manager does, having a free product with a giant network of available advertisers makes ad manager near-perfect.
No photo available

Return on Investment

ADTECH

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available

Google Ad Manager

  • It has helped us scale up performance marketing
  • It helped us save on the outsourcing cost as we were able to move marketing inhouse
  • It helped save on marketing dollars as it was better than most of the other channels in terms of targeting optimization
No photo available

Pricing Details

ADTECH

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ADTECH
7.0
Google Ad Manager
8.5

Likelihood to Renew

ADTECH
Google Ad Manager
7.0

Support

ADTECH
Google Ad Manager
8.0

Add comparison