What users are saying about

ADTECH

10 Ratings

ADTECH

10 Ratings
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Score 6.2 out of 101

Google Ad Manager

20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Google Ad Manager

It's a great tool for businesses with scale, the actionable insights provided is the true value of the tool. Smaller businesses may find the analytics and suggestions found within Google Ads (complemented by Google Analytics) to be sufficient for their needs.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Google Ad Manager
10.0
Data Transfer
ADTECH
8.0
Google Ad Manager
10.0
DSP integration
ADTECH
Google Ad Manager
10.0

Ad Campaigns

ADTECH
9.4
Google Ad Manager
7.7
Ad campaign creation
ADTECH
10.0
Google Ad Manager
7.7
Ad deployment
ADTECH
9.0
Google Ad Manager
9.3
Display advertising
ADTECH
10.0
Google Ad Manager
9.3
Ad display and retargeting segmentation
ADTECH
9.0
Google Ad Manager
8.0
Sequence targeting
ADTECH
9.0
Google Ad Manager
4.0

Ad Reporting & Analytics

ADTECH
8.0
Google Ad Manager
7.7
Ad dashboards
ADTECH
8.0
Google Ad Manager
8.5
Ad performance reports
ADTECH
8.0
Google Ad Manager
8.3
Ad conversion tracking
ADTECH
7.0
Google Ad Manager
7.7
Ad attribution reporting
ADTECH
9.0
Google Ad Manager
7.0
Cross-channel ad management
ADTECH
8.0
Google Ad Manager
7.0
Ad forecasting and optimization
ADTECH
8.0
Google Ad Manager
7.7

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • The UI is very easy to understand. They have made some changes lately for good, I think
  • The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
  • The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams
Erik Vega profile photo

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
  • Needs a custom ap (not the Google Ads app)
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust service that Google has makes it easier to leverage all features of the suite.
Erik Vega profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Negative: the pricing is higher than average
  • Positive: standardizing the properties that we manage is a good thing
  • Google's support has positively impacted our business, as we used to have lack of support with other platforms
Erik Vega profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details