Adthena vs. CoRepo

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

I have to go through a lot of data, searching for healthcare companies matching specific criteria. And it took a lot of my time to filter through google search results, opening dozens, hundreds of pages to find what I was looking for. With corepo.org it got much! easier and faster. These inbuilt search filters are amazing. If you need to search companies for any reason—CoRepo is definitely something you should try. Some of my colleagues also started using CoRepo for marketing and analysis. It is free for now, so why not save time and money on daily researches. This tool still has room for improvement, but as long as it is free—it is a good substitution to some pretty expensive analogs I used before.

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Filters companies in search by very specific criteria.
• Saves time when doing research.
• Provides company information which is hard to find online.

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• Make filters more visible, they are not obvious for new users.
• Add some descriptions or best practices.
• Allow users to create their own lists and share them.

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

From my experience, CoRepo provides better search results, with links to the main page of company's official website, allows to group companies on varied criteria. While at Crunchbase information is often outdated or insufficient. Had to verify with official company websites or LinkedIn. LinkedIn Sales Navigator has fewer filters, so I have to additionally filter search results, sometimes manually. And CoRepo is free, while Crunchbase and LinkedIn are not)

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Increased efficiency.
• Saved time
• Gave better leads for sales.