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Score 8.4 out of 101
11 Ratings
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Score 8.9 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

DeepCrawl

DeepCrawl is organized very well for a full technical audit of a site. The menu on the left side is very easy to navigate, and you don't have to surf around too much to get an idea of what is plaguing a site. For a larger audit, DeepCrawl rules. Smaller audits can be tricky if you just want to know one quick thing because the crawl time can be unpredictable and difficult to project.
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Feature Rating Comparison

SEO

Agency Analytics
7.9
DeepCrawl
6.9
Backlink management
Agency Analytics
8.3
DeepCrawl
7.0
SERP ranking tracking
Agency Analytics
9.7
DeepCrawl
5.3
Page grader
Agency Analytics
7.0
DeepCrawl
6.6
Competitive analysis
Agency Analytics
7.6
DeepCrawl
6.4
Site audit / diagnostics
Agency Analytics
8.0
DeepCrawl
9.5
Site recommendations
Agency Analytics
7.0
DeepCrawl
8.3
Keyword analysis
Agency Analytics
DeepCrawl
5.0
Task management
Agency Analytics
DeepCrawl
7.0

SEO Channels

Agency Analytics
8.5
DeepCrawl
6.8
Local SEO
Agency Analytics
8.7
DeepCrawl
5.0
Global SEO
Agency Analytics
8.3
DeepCrawl
8.5
Social SEO
Agency Analytics
DeepCrawl
6.0
Mobile SEO
Agency Analytics
DeepCrawl
7.5

SEO Platform & Account Management

Agency Analytics
10.0
DeepCrawl
9.9
Integration with web analytics tools
Agency Analytics
10.0
DeepCrawl
9.8
Multi-domain support
Agency Analytics
DeepCrawl
10.0

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • GUI, when you run a crawl, the response is epic. It isn't just results, the results are very easy to understand.
  • Again, as pertaining to the explanation above. If you use other crawl software, it can be difficult to get insights, whereas DeepCrawl makes it easy. You can get proper insights.
  • It is so easy to put your stamp on things. DeepCrawl gives you an option as a consultant that you might not have had before, it is your backup.
James Egan profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • DeepCrawl really doesn't have too many problems, to be honest.
  • I would only say that there is a pay per use issue, it is quite expensive. But if I am honest, it is worth every penny.
James Egan profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
All of the products I have used have been amazing in their own way, but DeepCrawl makes it easier to put it into visuals. Sometimes when you look at results, it can be quite difficult to get something easy to understand. DeepCrawl gets rid of that, the results are so easy to comprehend. I would recommend it to any data consultant (DC).
James Egan profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • When you have a URL and you want to understand how it is going to work on a point of view, I don't think that there is a better bit of kit, that will give you a first view.
  • The whole idea that you need to be technically proficient is blown away by DeepCrawl. It makes it easy to understand the pros and cons of your website.
  • The good thing about this product, is that they tell you how to fix your site, it is not just a 'here is your issue' it is a how you can fix your issue.
James Egan profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

DeepCrawl

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
DeepCrawl Editions & Modules
DeepCrawl
Additional Pricing Details