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9 Ratings
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Score 8.4 out of 101
18 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Open Site Explorer

A quick, user-friendly, backlink overview of your client's website vs. competitors. While Open Site Explorer goes into some detail, there are better tools for backlink analysis such as Majestic and Ahrefs.
Jeremy Waszak profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Open Site Explorer
6.5
Backlink management
Agency Analytics
8.3
Open Site Explorer
7.0
SERP ranking tracking
Agency Analytics
9.7
Open Site Explorer
7.0
Page grader
Agency Analytics
7.0
Open Site Explorer
7.0
Competitive analysis
Agency Analytics
7.6
Open Site Explorer
8.0
Site audit / diagnostics
Agency Analytics
8.0
Open Site Explorer
7.0
Site recommendations
Agency Analytics
7.0
Open Site Explorer
7.0
Keyword analysis
Agency Analytics
Open Site Explorer
5.0
Task management
Agency Analytics
Open Site Explorer
4.0

SEO Channels

Agency Analytics
8.5
Open Site Explorer
7.0
Local SEO
Agency Analytics
8.7
Open Site Explorer
7.0
Global SEO
Agency Analytics
8.3
Open Site Explorer
7.0
Social SEO
Agency Analytics
Open Site Explorer
6.0
Mobile SEO
Agency Analytics
Open Site Explorer
8.0

SEO Platform & Account Management

Agency Analytics
10.0
Open Site Explorer
9.5
Integration with web analytics tools
Agency Analytics
10.0
Open Site Explorer
9.0
Multi-domain support
Agency Analytics
Open Site Explorer
10.0

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Gives you a quick overview of your client's backlink health.
  • Easily compare your website's backlink profile vs. competitors.
  • Determine additional link opportunities to help grow inbound links to your site.
Jeremy Waszak profile photo

Cons

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower profile photo
  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Open Site Explorer10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler profile photo

Alternatives Considered

We stopped using RavenTools because the report rendering was ridiculously slow.
Gene Sower profile photo
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Jeremy Waszak profile photo

Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • Helps greatly with pitching clients as you can get an idea of how their backlink profile looks for free.
Jeremy Waszak profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Open Site Explorer

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Open Site Explorer Editions & Modules
Open Site Explorer
Additional Pricing Details