What users are saying about
9 Ratings
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Score 8.6 out of 101
19 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Open Site Explorer

Open Site Explorer is one tool which marketers use to improve their SEO performance. It highlights strengths and weaknesses in your inbound link profile, which helps you to improve your content strategy and public relations efforts. But, it is only one tool. It does not specialize in other SEO tasks, such as on-page technical optimization.
No photo available

Feature Rating Comparison

SEO

Agency Analytics
8.0
Open Site Explorer
7.0
Backlink management
Agency Analytics
8.3
Open Site Explorer
8.1
SERP ranking tracking
Agency Analytics
9.7
Open Site Explorer
8.0
Page grader
Agency Analytics
7.0
Open Site Explorer
7.0
Competitive analysis
Agency Analytics
7.7
Open Site Explorer
8.0
Site audit / diagnostics
Agency Analytics
8.0
Open Site Explorer
7.0
Site recommendations
Agency Analytics
7.0
Open Site Explorer
7.0
Keyword analysis
Agency Analytics
Open Site Explorer
5.0
Task management
Agency Analytics
Open Site Explorer
6.0

SEO Channels

Agency Analytics
8.6
Open Site Explorer
6.8
Local SEO
Agency Analytics
8.8
Open Site Explorer
7.0
Global SEO
Agency Analytics
8.5
Open Site Explorer
7.0
Social SEO
Agency Analytics
Open Site Explorer
6.0
Mobile SEO
Agency Analytics
Open Site Explorer
7.0

SEO Platform & Account Management

Agency Analytics
10.0
Open Site Explorer
7.5
Integration with web analytics tools
Agency Analytics
10.0
Open Site Explorer
7.0
Multi-domain support
Agency Analytics
Open Site Explorer
8.0

Pros

Agency Analytics

  • Tracks keyword rankings
  • Tracks Google search queries
  • Manages links gained and lost
  • Allows us to sculpt and streamline Google Analytics and Search console dats
Gene Sower profile photo

Open Site Explorer

  • Ability to just see inbound links
  • Makes comparing our links with the competitions' very easy
  • Can export results to Excel
  • Shows keyword that the link is coming from
Amber Schlosser profile photo

Cons

Agency Analytics

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo

Open Site Explorer

  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
No photo available

Likelihood to Renew

Agency Analytics

No score
No answers yet
No answers on this topic

Open Site Explorer

Open Site Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler profile photo

Alternatives Considered

Agency Analytics

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo

Open Site Explorer

Ahrefs is an awesome tool and, I'd say, more in-depth than Open Site Explorer. It tends to give more detailed lists of inbound links. But, we use Open Site Explorer because we use other tools in Moz Pro. We track our domain authority (a Moz concept) and we use the MozBar to view the SEO rating of other sites. We like to stay in the Moz ecosystem.
No photo available

Return on Investment

Agency Analytics

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo

Open Site Explorer

  • Helps greatly with pitching clients as you can get an idea of how their backlink profile looks for free.
Jeremy Waszak profile photo

Pricing Details

Agency Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agency Analytics Editions & Modules

Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Open Site Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Open Site Explorer Editions & Modules

Open Site Explorer
Additional Pricing Details

Add comparison