What users are saying about

Ahrefs

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Top Rated
92 Ratings
6 Ratings

Ahrefs

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Top Rated
92 Ratings
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Score 9 out of 101
6 Ratings
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Score 9.5 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

AuthorityLabs

  • Keyword tracking and SERP results for organic and paid campaigns for a large volume of keywords.
  • Less appropriate if you want a deeper dive for SEO diagnostics and identifying potential fixes.
Brett Doucette, ABC, MBA profile photo

Feature Rating Comparison

SEO

Ahrefs
8.1
AuthorityLabs
6.8
Keyword analysis
Ahrefs
9.2
AuthorityLabs
8.3
Backlink management
Ahrefs
9.3
AuthorityLabs
SERP ranking tracking
Ahrefs
8.8
AuthorityLabs
9.0
Page grader
Ahrefs
8.0
AuthorityLabs
6.0
Competitive analysis
Ahrefs
9.0
AuthorityLabs
7.3
Site audit / diagnostics
Ahrefs
8.0
AuthorityLabs
5.0
Site recommendations
Ahrefs
7.2
AuthorityLabs
5.0
Task management
Ahrefs
5.0
AuthorityLabs
7.0

SEO Channels

Ahrefs
7.6
AuthorityLabs
7.3
Local SEO
Ahrefs
8.0
AuthorityLabs
7.2
Social SEO
Ahrefs
6.1
AuthorityLabs
6.0
Mobile SEO
Ahrefs
7.3
AuthorityLabs
8.0
Global SEO
Ahrefs
9.0
AuthorityLabs
8.1

SEO Platform & Account Management

Ahrefs
8.2
AuthorityLabs
6.3
Multi-domain support
Ahrefs
8.7
AuthorityLabs
8.7
Integration with web analytics tools
Ahrefs
7.7
AuthorityLabs
4.0

Pros

  • The index of links updates very often
  • The export features allow easy data cross analysis with other data sources
  • The price is well worth the return of service and usefulness
No photo available
  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Brett Doucette, ABC, MBA profile photo

Cons

  • It's been great, sometimes you have to watch the tutorial to learn how to use the tools though as it gets a little complicated.
  • Nothing else I can think of
No photo available
  • No API integration points (that I'm aware of) with marketing automation software like HubSpot or Marketo
  • A bit pricey (PLUS PRO level) compared to what you get with MOZ
  • UX/UI experience compared to SEM Rush and SpyFu needs some improvement
Brett Doucette, ABC, MBA profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Ahref has more comprehensive functionality and it offers lots of online resources to train you on how to use their tools which is VERY helpful.
No photo available
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Brett Doucette, ABC, MBA profile photo

Return on Investment

  • It's not too expensive!
  • It's been useful in helping us improve our performance
  • It's helping us increase our keyword ranking
No photo available
  • Positive: You identify 'not provided' keywords now which can be extremely helpful to refocus SEO efforts for pulling in more organic SEO traffic to your site.
Brett Doucette, ABC, MBA profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

AuthorityLabs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details