What users are saying about
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Top Rated
106 Ratings
6 Ratings

Ahrefs

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Top Rated
106 Ratings
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Score 9.1 out of 101
6 Ratings
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Score 9.8 out of 101

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

AuthorityLabs

  • Keyword tracking and SERP results for organic and paid campaigns for a large volume of keywords.
  • Less appropriate if you want a deeper dive for SEO diagnostics and identifying potential fixes.
Brett Doucette, ABC, MBA profile photo

Feature Rating Comparison

SEO

Ahrefs
8.2
AuthorityLabs
6.8
Keyword analysis
Ahrefs
9.1
AuthorityLabs
8.4
Backlink management
Ahrefs
9.4
AuthorityLabs
SERP ranking tracking
Ahrefs
8.5
AuthorityLabs
9.0
Page grader
Ahrefs
8.3
AuthorityLabs
6.0
Competitive analysis
Ahrefs
9.2
AuthorityLabs
7.3
Site audit / diagnostics
Ahrefs
7.7
AuthorityLabs
5.0
Site recommendations
Ahrefs
7.3
AuthorityLabs
5.0
Task management
Ahrefs
5.9
AuthorityLabs
7.0

SEO Channels

Ahrefs
7.7
AuthorityLabs
7.3
Local SEO
Ahrefs
8.1
AuthorityLabs
7.2
Social SEO
Ahrefs
6.4
AuthorityLabs
6.0
Mobile SEO
Ahrefs
7.5
AuthorityLabs
8.0
Global SEO
Ahrefs
8.7
AuthorityLabs
8.1

SEO Platform & Account Management

Ahrefs
8.5
AuthorityLabs
6.3
Multi-domain support
Ahrefs
9.1
AuthorityLabs
8.7
Integration with web analytics tools
Ahrefs
7.9
AuthorityLabs
4.0

Pros

Ahrefs

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee profile photo

AuthorityLabs

  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Brett Doucette, ABC, MBA profile photo

Cons

Ahrefs

  • URL rating distribution is a bit confusing and not as useful as Domain rating distribution would be. All sites I've reviewed with this tend to have a very poor distribution here.
  • New and lost referring domains links is a bit confusing as well. I've never seen any tool do this chart in a way that makes sense. Dramatic rises and loses tend to send people down the wrong path of investigation. A weighted version (based on DR) would likely be more useful.
Katie Goh profile photo

AuthorityLabs

  • No API integration points (that I'm aware of) with marketing automation software like HubSpot or Marketo
  • A bit pricey (PLUS PRO level) compared to what you get with MOZ
  • UX/UI experience compared to SEM Rush and SpyFu needs some improvement
Brett Doucette, ABC, MBA profile photo

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
We use it daily, no need to change a good thing
Clinton Dugan profile photo

AuthorityLabs

No score
No answers yet
No answers on this topic

Usability

Ahrefs

Ahrefs 7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available

AuthorityLabs

No score
No answers yet
No answers on this topic

Alternatives Considered

Ahrefs

Ahref has more comprehensive functionality and it offers lots of online resources to train you on how to use their tools which is VERY helpful.
No photo available

AuthorityLabs

Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Brett Doucette, ABC, MBA profile photo

Return on Investment

Ahrefs

  • We have been able to identify and report to clients on reasons for significant changes in the SERPs. This has led to greater client trust and deeper client relationships.
  • We have been able to identify client opportunities for link building from competitors' links.
  • We have identified key broken pages for easy fixes and SEO wins.
Ari Roth profile photo

AuthorityLabs

  • Because it is a service offered at a low price-point, it is worthwhile.
  • It provides an easy to use and simple to navigate interface for monitoring keywords that may be desired for future SEO targeting.
No photo available

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

AuthorityLabs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Add comparison