What users are saying about

Ahrefs

Top Rated
75 Ratings

AuthorityLabs

5 Ratings

Ahrefs

Top Rated
75 Ratings
Score 9.1 out of 101

AuthorityLabs

5 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs Site Explorer is extremely suitable for any kind of backlink or content analysis in which one wants to get a comprehensive overview of what a website's backlink profile looks like or what a website's top content is. I wouldn't necessarily recommend Ahrefs Site Explorer for keyword tracking because I think there are more efficient tools for that
No photo available

AuthorityLabs

  • Keyword tracking and SERP results for organic and paid campaigns for a large volume of keywords.
  • Less appropriate if you want a deeper dive for SEO diagnostics and identifying potential fixes.
Brett Doucette, ABC, MBA profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
AuthorityLabs
6.8
Keyword analysis
Ahrefs
9.4
AuthorityLabs
8.2
Backlink management
Ahrefs
9.5
AuthorityLabs
SERP ranking tracking
Ahrefs
9.1
AuthorityLabs
9.0
Page grader
Ahrefs
8.0
AuthorityLabs
6.0
Competitive analysis
Ahrefs
9.2
AuthorityLabs
7.4
Site audit / diagnostics
Ahrefs
8.7
AuthorityLabs
5.0
Site recommendations
Ahrefs
7.7
AuthorityLabs
5.0
Task management
Ahrefs
5.6
AuthorityLabs
7.0

SEO Channels

Ahrefs
8.0
AuthorityLabs
7.4
Local SEO
Ahrefs
8.2
AuthorityLabs
7.3
Social SEO
Ahrefs
6.5
AuthorityLabs
6.0
Mobile SEO
Ahrefs
8.3
AuthorityLabs
8.0
Global SEO
Ahrefs
9.2
AuthorityLabs
8.1

SEO Platform & Account Management

Ahrefs
8.6
AuthorityLabs
6.3
Multi-domain support
Ahrefs
9.1
AuthorityLabs
8.6
Integration with web analytics tools
Ahrefs
8.1
AuthorityLabs
4.0

Pros

  • I love how Ahrefs Site Explorer includes a list of the broken links to a site, the backlinks pointed to these broken links, and the date these broken links are found. It makes identifying quality 404 error pages so much easier, especially when we have the option to download a file with all this information.
  • I love how we can gauge what the top content and top pages are for any website using Ahrefs Site Explorer. Assessing the top content and pages on a website provides insight into what we can do to amp our content strategy.
  • I also like the anchors cloud function on Ahrefs Site Explorer, because it's a clear overview of what anchor texts are most prominent for a given website, and allows us to make adjustments if there's a lack of anchor text variety.
No photo available
  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Brett Doucette, ABC, MBA profile photo

Cons

  • Sometimes the index does not pick up current live links for a long time.
  • The cap for data exports is pretty low considering the vastness of a link profile.
  • There should be a feature where you can classify link types by your own parameters.
No photo available
  • No API integration points (that I'm aware of) with marketing automation software like HubSpot or Marketo
  • A bit pricey (PLUS PRO level) compared to what you get with MOZ
  • UX/UI experience compared to SEM Rush and SpyFu needs some improvement
Brett Doucette, ABC, MBA profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

There are some similarities, but ultimately, they're different tools. I really like both, but I prefer Ahrefs. Its layout and organization of data works for my workflow the best
No photo available
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Brett Doucette, ABC, MBA profile photo

Return on Investment

  • We've taken over 75% of our target keyword SERPs since we began using Ahrefs to track our strategy.
Evan Kubitschek profile photo
  • Positive: You identify 'not provided' keywords now which can be extremely helpful to refocus SEO efforts for pulling in more organic SEO traffic to your site.
Brett Doucette, ABC, MBA profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

AuthorityLabs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details