What users are saying about
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Top Rated
120 Ratings
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Top Rated
152 Ratings

Ahrefs

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Top Rated
120 Ratings
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Score 9.1 out of 101

Google Tag Manager

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Top Rated
152 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
Google Tag Manager
Keyword analysis
Ahrefs
8.7
Google Tag Manager
Backlink management
Ahrefs
9.4
Google Tag Manager
SERP ranking tracking
Ahrefs
8.2
Google Tag Manager
Page grader
Ahrefs
8.1
Google Tag Manager
Competitive analysis
Ahrefs
9.2
Google Tag Manager
Site audit / diagnostics
Ahrefs
7.7
Google Tag Manager
Site recommendations
Ahrefs
7.2
Google Tag Manager
Task management
Ahrefs
5.8
Google Tag Manager

SEO Channels

Ahrefs
7.8
Google Tag Manager
Local SEO
Ahrefs
8.2
Google Tag Manager
Social SEO
Ahrefs
6.7
Google Tag Manager
Mobile SEO
Ahrefs
7.5
Google Tag Manager
Global SEO
Ahrefs
8.7
Google Tag Manager

SEO Platform & Account Management

Ahrefs
8.4
Google Tag Manager
Multi-domain support
Ahrefs
8.9
Google Tag Manager
Integration with web analytics tools
Ahrefs
8.0
Google Tag Manager

Security

Ahrefs
Google Tag Manager
8.9
Role-based user permissions
Ahrefs
Google Tag Manager
8.9

Tag Management

Ahrefs
Google Tag Manager
7.9
Tag library
Ahrefs
Google Tag Manager
8.2
Tag variable mapping
Ahrefs
Google Tag Manager
8.4
Ease of writing custom tags
Ahrefs
Google Tag Manager
8.4
Rules-driven tag execution
Ahrefs
Google Tag Manager
8.5
Tag performance monitoring
Ahrefs
Google Tag Manager
7.1
Improved page load times
Ahrefs
Google Tag Manager
7.2
Mobile app tagging
Ahrefs
Google Tag Manager
7.9
Library of JavaScript extensions
Ahrefs
Google Tag Manager
7.3

Data Management & Integrity

Ahrefs
Google Tag Manager
8.6
Event tracking
Ahrefs
Google Tag Manager
9.4
Mobile event tracking
Ahrefs
Google Tag Manager
8.9
Data distribution management
Ahrefs
Google Tag Manager
7.9
Universal data layer
Ahrefs
Google Tag Manager
9.1
Automated error checking
Ahrefs
Google Tag Manager
7.8

Pros

Ahrefs

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden profile photo

Cons

Ahrefs

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
No photo available

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
No photo available

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
No photo available

Usability

Ahrefs

Ahrefs 7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available

Google Tag Manager

Google Tag Manager 9.8
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

Ahrefs

Ahrefs 8.0
Based on 1 answer
They offer help and support for many of there features.
Patricio A. Quiroz profile photo

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

Ahrefs

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

Ahrefs

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

Ahrefs

In my experience, the sheer volume of data and crawl frequency of Ahrefs sets it apart from the competition. In my verticals, I was always able to find more information using Ahrefs than the other link platforms we were using, such as Moz and Majestic.
Kevin Bossons profile photo

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein profile photo

Return on Investment

Ahrefs

  • Ahrefs has allowed me to create content sections which have become very valuable to our site
  • Ahrefs allows me to review other websites to discover strategies that have worked for competitors
  • We have been able to track our link building progress on influencer campaigns.
Katie Goh profile photo

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Luiz Lai profile photo

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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