What users are saying about

Ahrefs

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
94 Ratings

Ahrefs

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
94 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs is perfectly suited for the average website to run a backlink review, track link building, and to discover keyword opportunities. There are several ways to track competitors progress as well.Ahrefs has led me to make several recommendations for answer box featured content and other types of content as well. I get tons of ad-hoc requests for keywords and topics to review because my colleagues have found this information so useful to them. I rarely have to edit the exported reports because they are so clear, even to those with little SEO background.
Katie Goh profile photo

Open Site Explorer

A quick, user-friendly, backlink overview of your client's website vs. competitors. While Open Site Explorer goes into some detail, there are better tools for backlink analysis such as Majestic and Ahrefs.
Jeremy Waszak profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
Open Site Explorer
6.5
Keyword analysis
Ahrefs
9.2
Open Site Explorer
5.0
Backlink management
Ahrefs
9.3
Open Site Explorer
7.0
SERP ranking tracking
Ahrefs
8.7
Open Site Explorer
7.0
Page grader
Ahrefs
8.0
Open Site Explorer
7.0
Competitive analysis
Ahrefs
9.1
Open Site Explorer
8.0
Site audit / diagnostics
Ahrefs
7.6
Open Site Explorer
7.0
Site recommendations
Ahrefs
6.9
Open Site Explorer
7.0
Task management
Ahrefs
5.0
Open Site Explorer
4.0

SEO Channels

Ahrefs
7.6
Open Site Explorer
7.0
Local SEO
Ahrefs
8.0
Open Site Explorer
7.0
Social SEO
Ahrefs
6.1
Open Site Explorer
6.0
Mobile SEO
Ahrefs
7.3
Open Site Explorer
8.0
Global SEO
Ahrefs
8.9
Open Site Explorer
7.0

SEO Platform & Account Management

Ahrefs
8.1
Open Site Explorer
9.5
Multi-domain support
Ahrefs
8.8
Open Site Explorer
10.0
Integration with web analytics tools
Ahrefs
7.4
Open Site Explorer
9.0

Pros

  • Click rate metrics for each keyword
  • Content gap analysis
  • Best link database I've used
  • Useful keyword and link filtering in all reports
Katie Goh profile photo
  • Gives you a quick overview of your client's backlink health.
  • Easily compare your website's backlink profile vs. competitors.
  • Determine additional link opportunities to help grow inbound links to your site.
Jeremy Waszak profile photo

Cons

  • It's really costly - this is a con if you're a small agency. Not a feature, but really worth pointing out. Other than that, it's an extremely solid tool that's worth the money. I can't see any other cons.
No photo available
  • I wish it had suggestions of similar sites that your competition has
Amber Schlosser profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
Open Site Explorer10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Ahrefs offers what each of these products have and more along with an easy to understand layout. If you had to choose one of the above due to pricing I would say go with SEMRush, however, if you don't have an issue with pricing then your best option will be Ahrefs
Sa El profile photo
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Jeremy Waszak profile photo

Return on Investment

  • My traffic has skyrocketed since I started using Ahrefs, my ROI is extremely high. It's hard to put a value to it because without this tool obtaining backlinks would be really hard.
Sa El profile photo
  • Helps greatly with pitching clients as you can get an idea of how their backlink profile looks for free.
Jeremy Waszak profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Open Site Explorer

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details