What users are saying about

Ahrefs

Top Rated
76 Ratings

Ahrefs

Top Rated
76 Ratings
Score 9.1 out of 101

Open Site Explorer

17 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Ahrefs

If you are new to SEO it is probably not the best tool for you to start out with, because you might get overwhelmed. Ahrefs is best for someone who has a plan and understands the importance of the product for building links and for building SEO. If you need to write new content, Ahrefs should be a part of it. If you need to update old content, Ahrefs should be a part of it.
JC Matthews profile photo

Open Site Explorer

A quick, user-friendly, backlink overview of your client's website vs. competitors. While Open Site Explorer goes into some detail, there are better tools for backlink analysis such as Majestic and Ahrefs.
Jeremy Waszak profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Open Site Explorer
6.5
Keyword analysis
Ahrefs
9.4
Open Site Explorer
5.0
Backlink management
Ahrefs
9.5
Open Site Explorer
7.0
SERP ranking tracking
Ahrefs
9.1
Open Site Explorer
7.0
Page grader
Ahrefs
8.0
Open Site Explorer
7.0
Competitive analysis
Ahrefs
9.2
Open Site Explorer
8.0
Site audit / diagnostics
Ahrefs
8.7
Open Site Explorer
7.0
Site recommendations
Ahrefs
7.7
Open Site Explorer
7.0
Task management
Ahrefs
5.6
Open Site Explorer
4.0

SEO Channels

Ahrefs
8.0
Open Site Explorer
7.0
Local SEO
Ahrefs
8.2
Open Site Explorer
7.0
Social SEO
Ahrefs
6.5
Open Site Explorer
6.0
Mobile SEO
Ahrefs
8.3
Open Site Explorer
8.0
Global SEO
Ahrefs
9.2
Open Site Explorer
7.0

SEO Platform & Account Management

Ahrefs
8.6
Open Site Explorer
9.5
Multi-domain support
Ahrefs
9.1
Open Site Explorer
10.0
Integration with web analytics tools
Ahrefs
8.1
Open Site Explorer
9.0

Pros

  • Keyword Tracking - This is awesome because if you have specific keywords you want to rank for, Ahrefs has an awesome tracking tool that allows you to track just those keywords.
  • Site Audit - This is a new feature and it works wonders, this will help you to see if there are any on-page seo issues with your site like load speeds or redirects that go into a never ending loop.
  • Keyword Research - This feature allows you to check Keyword Difficulty, Cost Per Click and Volume of keywords. This is a great tool for researching what to write about.
  • Backlink Checker - Ahrefs updates almost daily with new backlink data so you are able to get a clear picture of who is linking back to you.
JC Matthews profile photo
  • Gives you a quick overview of your client's backlink health.
  • Easily compare your website's backlink profile vs. competitors.
  • Determine additional link opportunities to help grow inbound links to your site.
Jeremy Waszak profile photo

Cons

  • Paid traffic information is still not good enough, ahrefs needs to improve their database of paid ads and keywords.
No photo available
  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
Open Site Explorer10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

There is no doubt that I prefer ahrefs against SEMRush. They provide the best and most comprehensive data for helping anyone with optimizing SEM campaigns both for organic and paid traffic.
No photo available
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Jeremy Waszak profile photo

Return on Investment

  • Focus on profitable keywords
  • Define budget
  • Understand the market better
No photo available
  • Helps greatly with pitching clients as you can get an idea of how their backlink profile looks for free.
Jeremy Waszak profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Open Site Explorer

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details