What users are saying about

Ahrefs

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Top Rated
101 Ratings

Ahrefs

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Top Rated
101 Ratings
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Score 9.1 out of 101
19 Ratings
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Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

This is a very comprehensive tool in terms of ability and information it provides. While it won't give you every link a site has, it will give you most of them and will provide you with the most up to date link information for any site compared to all of the other link crawl providers.
Joshua Titsworth profile photo

Open Site Explorer

Open Site Explorer is one tool which marketers use to improve their SEO performance. It highlights strengths and weaknesses in your inbound link profile, which helps you to improve your content strategy and public relations efforts. But, it is only one tool. It does not specialize in other SEO tasks, such as on-page technical optimization.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.1
Open Site Explorer
7.0
Keyword analysis
Ahrefs
9.3
Open Site Explorer
5.0
Backlink management
Ahrefs
9.3
Open Site Explorer
8.0
SERP ranking tracking
Ahrefs
8.6
Open Site Explorer
8.0
Page grader
Ahrefs
8.1
Open Site Explorer
7.0
Competitive analysis
Ahrefs
9.1
Open Site Explorer
8.0
Site audit / diagnostics
Ahrefs
7.8
Open Site Explorer
7.0
Site recommendations
Ahrefs
7.1
Open Site Explorer
7.0
Task management
Ahrefs
5.5
Open Site Explorer
6.0

SEO Channels

Ahrefs
7.8
Open Site Explorer
6.8
Local SEO
Ahrefs
8.3
Open Site Explorer
7.0
Social SEO
Ahrefs
6.3
Open Site Explorer
6.0
Mobile SEO
Ahrefs
7.6
Open Site Explorer
7.0
Global SEO
Ahrefs
9.0
Open Site Explorer
7.0

SEO Platform & Account Management

Ahrefs
8.4
Open Site Explorer
7.5
Multi-domain support
Ahrefs
8.9
Open Site Explorer
8.0
Integration with web analytics tools
Ahrefs
7.8
Open Site Explorer
7.0

Pros

  • I love how Ahrefs Site Explorer includes a list of the broken links to a site, the backlinks pointed to these broken links, and the date these broken links are found. It makes identifying quality 404 error pages so much easier, especially when we have the option to download a file with all this information.
  • I love how we can gauge what the top content and top pages are for any website using Ahrefs Site Explorer. Assessing the top content and pages on a website provides insight into what we can do to amp our content strategy.
  • I also like the anchors cloud function on Ahrefs Site Explorer, because it's a clear overview of what anchor texts are most prominent for a given website, and allows us to make adjustments if there's a lack of anchor text variety.
No photo available
  • Gives you a quick overview of your client's backlink health.
  • Easily compare your website's backlink profile vs. competitors.
  • Determine additional link opportunities to help grow inbound links to your site.
Jeremy Waszak profile photo

Cons

  • New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
  • Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
No photo available
  • I wish it had suggestions of similar sites that your competition has
Amber Schlosser profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
Open Site Explorer10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

It's very clear that Ahrefs has a larger database than their competitors. I never run into issues where this tool isn't able to evaluate keywords - even if they are very long tail niche keywords. The link section of the tool is also very useful. Ahrefs is able to clean up the links to root domains better than competitors, making link tracking much easier than it has been in the past.
Katie Goh profile photo
Ahrefs is an awesome tool and, I'd say, more in-depth than Open Site Explorer. It tends to give more detailed lists of inbound links. But, we use Open Site Explorer because we use other tools in Moz Pro. We track our domain authority (a Moz concept) and we use the MozBar to view the SEO rating of other sites. We like to stay in the Moz ecosystem.
No photo available

Return on Investment

  • Positive: Helped me track total links for clients and show them that we were building more links, which helped them want to renew and gave us more revenue.
  • Positive: Same with keyword rankings. Helped prove agency value.
  • Negative. It was too expensive for the start up I worked for, based on the SEO progress we could make vs the cost of the software
Jordan Comstock profile photo
  • It helps us to track our inbound link performance over time.
  • It shows us which inbound links are harmful (i.e. spam). We then remove them to increase our SEO performance.
  • It has an awesome new feature called "link intersect," which lets you spot which sites link to competitors but not to your site.
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Open Site Explorer

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details