What users are saying about

Ahrefs

Top Rated
75 Ratings

Yoast Wordpress SEO Plugins

Top Rated
154 Ratings

Ahrefs

Top Rated
75 Ratings
Score 9.1 out of 101

Yoast Wordpress SEO Plugins

Top Rated
154 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Yoast Wordpress SEO Plugins

If you regularly publish content on a WordPress site, Yoast SEO is simply a necessity. It works very well as a guide for on-page optimization. It holds your hand through editing all of your metadata and some of the things you might not think about if you are new to SEO. Landing pages, blog posts, and really any kind of web content benefit from the optimization tools provided by this plug-in.
Anthony Burke profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Yoast Wordpress SEO Plugins
7.5
Keyword analysis
Ahrefs
9.4
Yoast Wordpress SEO Plugins
8.1
Backlink management
Ahrefs
9.5
Yoast Wordpress SEO Plugins
7.0
SERP ranking tracking
Ahrefs
9.1
Yoast Wordpress SEO Plugins
8.2
Page grader
Ahrefs
8.0
Yoast Wordpress SEO Plugins
8.1
Competitive analysis
Ahrefs
9.2
Yoast Wordpress SEO Plugins
6.7
Site audit / diagnostics
Ahrefs
8.7
Yoast Wordpress SEO Plugins
7.1
Site recommendations
Ahrefs
7.7
Yoast Wordpress SEO Plugins
6.5
Task management
Ahrefs
5.6
Yoast Wordpress SEO Plugins
8.6

SEO Channels

Ahrefs
8.0
Yoast Wordpress SEO Plugins
8.6
Local SEO
Ahrefs
8.2
Yoast Wordpress SEO Plugins
8.9
Social SEO
Ahrefs
6.5
Yoast Wordpress SEO Plugins
8.1
Mobile SEO
Ahrefs
8.3
Yoast Wordpress SEO Plugins
8.4
Global SEO
Ahrefs
9.2
Yoast Wordpress SEO Plugins
9.1

SEO Platform & Account Management

Ahrefs
8.6
Yoast Wordpress SEO Plugins
8.4
Multi-domain support
Ahrefs
9.1
Yoast Wordpress SEO Plugins
8.0
Integration with web analytics tools
Ahrefs
8.1
Yoast Wordpress SEO Plugins
8.7

Pros

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee profile photo
  • The traffic light icon serves as a visible signpost telling you, at a glance, how far along your optimization of a given page is.
  • The checklist offered educates users about which elements factor into SEO.
  • Yoast provides a Google Snippet editor so you can customize exactly how you want your SERP snippet to read, which is a big advantage.
  • Yoast also offers a readability score, which can serve as a reasonable guide for new writers.
Anthony Burke profile photo

Cons

  • New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
  • Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
No photo available
  • The help features and tutorials don't always keep up with the changes to the interface, so following their guidance requires a moderate amount of interpretation.
Gwendolyn Kestrel profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I like Ahrefs because its index of backlinks is fresher than SEMRush and the way of presenting information is a lot more convenient and versatile than Majestic. Also, I like the fact that it's mostly focused on SEO vs. the broader approach that SEMRush takes.
No photo available
Ultimate SEO is a pretty good plugin, but it's really meant more for the "power-user" SEO person. For the average user I've found from feedback to be too complicated.
Seth Tucker profile photo

Return on Investment

  • ROI is definitely positive, as the price is relatively low for such a useful tool. It's hard to quantify the positive impact Ahrefs had on our projects, but it was definitely very helpful (in finding reasons for sudden drops in rankings and discovering new strategies by just looking at competitors using Ahrefs).
No photo available
  • The plugins are free and the premium versions are inexpensive.
  • They have provided us with full control over our WordPress website's meta data, which is crucial to completing our SEO work - this has resulted in successful SEO campaigns and very happy clients.
Jeremy Hawes profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Yoast Wordpress SEO Plugins

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details