What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
106 Ratings
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Top Rated
178 Ratings

Ahrefs

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Top Rated
106 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

Yoast Wordpress SEO Plugins

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
178 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Yoast Wordpress SEO Plugins

I don't mind getting in the weeds, a bit, and, it is easy to spend a lot of time in the early part of the SEO learning curve, "in the weeds." Unless you already know what are the most essential elements for your application, it's easy to find yourself spending more time learning than doing.
Linda Sasenick profile photo

Feature Rating Comparison

SEO

Ahrefs
8.2
Yoast Wordpress SEO Plugins
7.9
Keyword analysis
Ahrefs
9.1
Yoast Wordpress SEO Plugins
8.5
Backlink management
Ahrefs
9.4
Yoast Wordpress SEO Plugins
7.9
SERP ranking tracking
Ahrefs
8.5
Yoast Wordpress SEO Plugins
7.6
Page grader
Ahrefs
8.3
Yoast Wordpress SEO Plugins
8.8
Competitive analysis
Ahrefs
9.2
Yoast Wordpress SEO Plugins
7.2
Site audit / diagnostics
Ahrefs
7.7
Yoast Wordpress SEO Plugins
8.2
Site recommendations
Ahrefs
7.3
Yoast Wordpress SEO Plugins
7.7
Task management
Ahrefs
5.9
Yoast Wordpress SEO Plugins
7.5

SEO Channels

Ahrefs
7.7
Yoast Wordpress SEO Plugins
8.6
Local SEO
Ahrefs
8.1
Yoast Wordpress SEO Plugins
8.8
Social SEO
Ahrefs
6.4
Yoast Wordpress SEO Plugins
8.0
Mobile SEO
Ahrefs
7.5
Yoast Wordpress SEO Plugins
8.7
Global SEO
Ahrefs
8.7
Yoast Wordpress SEO Plugins
9.0

SEO Platform & Account Management

Ahrefs
8.5
Yoast Wordpress SEO Plugins
8.8
Multi-domain support
Ahrefs
9.1
Yoast Wordpress SEO Plugins
9.1
Integration with web analytics tools
Ahrefs
7.9
Yoast Wordpress SEO Plugins
8.6

Pros

Ahrefs

  • The index of links updates very often
  • The export features allow easy data cross analysis with other data sources
  • The price is well worth the return of service and usefulness
No photo available

Yoast Wordpress SEO Plugins

  • SEO coaching - best practices for SEO are always in flux. Yoast gives step by step guidance for APPROPRIATE use of keywords in text, headings, subheadings, titles, and images. Yoast also provides reminders for other elements - outbound and internal links, customized meta and the like.
  • Readability analysis - Whether readability is essential to SEO, I'm not sure, however, I do believe good writing will provide a better guest experience, which helps entry into the sales funnel. Yoast provides a variety of analytics on readability, such as use of subheadings, sentence length, passive voice, reading ease, etc. Great discipline in becoming a better writer, and hopefully improving SEO!
  • Integration - Yoast "plays nice" with other tools! You can integrate Yoast with Google Search Console and your social media for a better, more comprehensive view of your traffic, your site, and your audience.
  • Great for beginners and experts alike - even if you had to google "SEO," Yoast is for you! It's easy to set up and walks you through everything you can and should be doing. As you get more advanced, it's highly customizable -- well, there's settings for advanced customization, I'm not an SEO expert, so I haven't gone there yet!
Linda Sasenick profile photo

Cons

Ahrefs

  • New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
  • Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
No photo available

Yoast Wordpress SEO Plugins

  • Can be a little too aggressive -- Sometimes you just don't need the level of detail that it recommends. And also sometimes even after completing their recommendations, it still kicks back errors.
  • The interface hasn't been updated in a while, so while it does work it is starting to look stale in comparison to similar products.
  • They could make it easier to change things site-wide.
No photo available

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
James McQuillin profile photo

Usability

Ahrefs

Ahrefs 7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
James McQuillin profile photo

Alternatives Considered

Ahrefs

Ahrefs Site Explorer seems to crawl in more depth and has more features.
Chris Kirksey profile photo

Yoast Wordpress SEO Plugins

This was the only other product that we were able to compare side-by-side. It did similar things but in the end, Yoast won out because of the fact that it plays nice with most versions of WordPress. Squirrly had a few complaints about compatibility that concerned me, and after talking with a few colleagues, I decided to go with Yoast.
No photo available

Return on Investment

Ahrefs

  • It's definitely helped grow the business.
Chris Kirksey profile photo

Yoast Wordpress SEO Plugins

  • Gains in visibility -- After using Yoast, my site became much more visible in searches. We started getting noticeable increases in site traffic.
  • Time-consuming -- They could make it easier to change things site wide, so going page by page to adjust things was a bit tedious.
  • Increased inquiries from our optimized pages -- This has been the best part of the implementation. Quite a few of those inquiries turned into actual clients for me.
No photo available

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Yoast Wordpress SEO Plugins

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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