What users are saying about

Allocadia

15 Ratings

Allocadia

15 Ratings
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Score 7.4 out of 101

IBM Watson Campaign Automation

Top Rated
78 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Allocadia

Allocadia is well suited to help teams within a larger department track and manage their budgets, while giving finance and other managers visibility into how budgets are being spent and allocated. It is also easy to customize reports and export them to present to decision makers if needed. At this point in time other business units in my company have not adopted Allocadia
Nick Miller profile photo

IBM Watson Campaign Automation

I would do your due diligence, and get in and try the product. Compare that to other solutions like dotMailer or Bronto for basic email marketing, or Marketo or Act-on for more advanced lead-to-revenue management solutions.
Ryan Kramer, MBA profile photo

Feature Rating Comparison

Email & Online Marketing

Allocadia
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Allocadia
IBM Watson Campaign Automation
8.0
Dynamic content
Allocadia
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Allocadia
IBM Watson Campaign Automation
7.0
Landing pages
Allocadia
IBM Watson Campaign Automation
8.3
A/B testing
Allocadia
IBM Watson Campaign Automation
8.3
Mobile optimization
Allocadia
IBM Watson Campaign Automation
8.0
Email deliverability
Allocadia
IBM Watson Campaign Automation
8.3
List management
Allocadia
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Allocadia
IBM Watson Campaign Automation
7.6

Lead Management

Allocadia
IBM Watson Campaign Automation
6.7
Lead nurturing
Allocadia
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Allocadia
IBM Watson Campaign Automation
7.0
Data quality management
Allocadia
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Allocadia
IBM Watson Campaign Automation
6.0

Campaign Management

Allocadia
IBM Watson Campaign Automation
6.2
Calendaring
Allocadia
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Allocadia
IBM Watson Campaign Automation
6.5

Social Media Marketing

Allocadia
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Allocadia
IBM Watson Campaign Automation
7.0
Social profile integration
Allocadia
IBM Watson Campaign Automation
5.0

Reporting & Analytics

Allocadia
IBM Watson Campaign Automation
6.0
Dashboards
Allocadia
IBM Watson Campaign Automation
5.0
Standard reports
Allocadia
IBM Watson Campaign Automation
7.0
Custom reports
Allocadia
IBM Watson Campaign Automation
5.9

Platform & Infrastructure

Allocadia
IBM Watson Campaign Automation
7.3
API
Allocadia
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Allocadia
IBM Watson Campaign Automation
5.0
Customizability
Allocadia
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Allocadia
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Allocadia
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Allocadia
IBM Watson Campaign Automation
8.0

Pros

  • Allocadia's customer support not just in the setup but as we continue to use it is fantastic. They are fast and very, very helpful.
  • Allocadia was set up to provide my company with as many solutions as possible. We are also given the opportunity to continue to manipulate it within the confines of the structure to make it an even better tool for our department.
No photo available
  • Obviously, sending email is its core function and it does it well. It has all the necessary functionality to help maintain sending reputation (throttling, spam threat estimation, etc). The built in functionality that allows you to have "mail-merge" type functionality (through personalization, dynamic content, and adding data from relational tables) really adds a whole new level to email marketing -- it lets you take your marketing to as detailed a level as you can potentially go.
  • Scoring models allow you to quickly and easily automate lead qualification by adding your own rulesets and criteria. Very easy to tweak and add email alerts when people meet specific ranks or scores.
  • The Landing pages (form builder) allows a user to quickly add a form on a webpage that interacts directly with Engage database. You can either use their default form builder (which, honestly, is not real attractive and very difficult to alter the appearance of), or you can import your own forms and map your form fields to fields in the database.
  • The Engage API is very well done, and very well documented. It is constantly evolving and being updated.
  • The community forum and knowledge base are also a very excellent resource for finding answers to questions without having to call support. Of course, it takes action on the user's part to find these answers - but it's a really valuable resource for those willing to take the time to search.
Michael Hobley profile photo

Cons

  • Not really at fault of Allocadia, but my marketing users have many different programs that they are using in addition, which makes things complicated. (ie. Project management tool for managing projects and workload, Allocadia, for building the budget, marketing automation for building campaigns, Salesforce for tracking campaigns, etc....)
Amanda Lomas profile photo
  • The overall interface looks a bit old fashioned. However, areas of the solution have been revamped on each update with latest technologies.
Dimitris Rakopoulos profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
Basically there are no reasons why not to renew the contract. A great plus is the steps Allocadia is currently doing in order to upgrade their software and user interface with state of the art technology
Benjamin Deigendesch profile photo
IBM Watson Campaign Automation5.5
Based on 30 answers
Simply, it's a great product that gets updated every year and I don't know of any other product that is on the same level.
Alex Ahmad profile photo

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
IBM Watson Campaign Automation8.0
Based on 6 answers
In my opinion the web training for Silverpop is very comprehensive and the system itself is pretty easy to pick up if you have had past experience with email marketing systems. If this is your first foray into email marketing it may be a bit tougher to learn than the entry level systems like mailchimp or constant contact.
Joe Sisler profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

Allocadia7.3
Based on 1 answer
No answer on this topic is available.
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

Allocadia was much easier to use and did calculations for us that we had to do on our own in MarcomCentral
Amanda Lomas profile photo
At the time, was the solution that made the biggest impact on our users and stakeholders.
No photo available

Return on Investment

  • Increased marketing process efficiency
  • Ability to generate reports for finance faster
Amanda Lomas profile photo
  • The simplicity of the platform made it easier for the organiztaion to adopt and contributed to minimal downtime in our marketing messages.
  • The constant data stream offered by Silverpop has increased our open rate substantially and truly drives some of the firm's decision making.
Joshua Klostermeyer profile photo

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details