Alteryx vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alteryx
Score 9.0 out of 10
N/A
Alteryx aims to be the launchpad for automation breakthroughs. Be it for personal growth, achieving transformative digital outcomes, or rapid innovation, Alteryx converges analytics, data science and process automation to enable users across organizations to make business-altering breakthroughs. Alteryx Designer can be used to automate every analytics step — from data prep to data science. Access any data source or type, then blend via drag-and-drop interface.…N/A
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Pricing
AlteryxLooker Studio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AlteryxLooker Studio
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AlteryxLooker Studio
Considered Both Products
Alteryx
Chose Alteryx
Knime is open source and free. It also positions itself a little on machine learning. But the user experience and the features available are far less powerful than Alteryx. I was a former user of Lavastorm (ancestor of Infogix Data360) and got acquainted with the low-code …
Looker Studio
Chose Looker Studio
I would not say any specific tool as this is the tool that we have first opted as a reporting tool.
Top Pros
Top Cons
Features
AlteryxLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Alteryx
-
Ratings
Looker Studio
7.3
51 Ratings
14% below category average
Pixel Perfect reports00 Ratings8.135 Ratings
Customizable dashboards00 Ratings9.550 Ratings
Report Formatting Templates00 Ratings4.349 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Alteryx
-
Ratings
Looker Studio
6.1
50 Ratings
26% below category average
Drill-down analysis00 Ratings7.442 Ratings
Formatting capabilities00 Ratings8.646 Ratings
Integration with R or other statistical packages00 Ratings2.523 Ratings
Report sharing and collaboration00 Ratings5.950 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Alteryx
-
Ratings
Looker Studio
7.4
50 Ratings
12% below category average
Publish to Web00 Ratings9.544 Ratings
Publish to PDF00 Ratings6.643 Ratings
Report Versioning00 Ratings8.031 Ratings
Report Delivery Scheduling00 Ratings4.034 Ratings
Delivery to Remote Servers00 Ratings8.818 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Alteryx
-
Ratings
Looker Studio
9.1
49 Ratings
11% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.649 Ratings
Location Analytics / Geographic Visualization00 Ratings9.646 Ratings
Predictive Analytics00 Ratings8.024 Ratings
Best Alternatives
AlteryxLooker Studio
Small Businesses
Klipfolio
Klipfolio
Score 8.7 out of 10
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
Medium-sized Companies
Klipfolio
Klipfolio
Score 8.7 out of 10
Mathematica
Mathematica
Score 8.2 out of 10
Enterprises

No answers on this topic

IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AlteryxLooker Studio
Likelihood to Recommend
9.2
(127 ratings)
8.7
(52 ratings)
Likelihood to Renew
8.5
(19 ratings)
9.0
(1 ratings)
Usability
9.3
(52 ratings)
9.0
(3 ratings)
Availability
7.8
(4 ratings)
-
(0 ratings)
Performance
9.0
(38 ratings)
-
(0 ratings)
Support Rating
9.2
(52 ratings)
6.7
(10 ratings)
In-Person Training
7.0
(1 ratings)
-
(0 ratings)
Online Training
8.6
(2 ratings)
-
(0 ratings)
Implementation Rating
8.2
(5 ratings)
-
(0 ratings)
Configurability
7.4
(2 ratings)
-
(0 ratings)
Ease of integration
8.3
(3 ratings)
-
(0 ratings)
Product Scalability
7.5
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
AlteryxLooker Studio
Likelihood to Recommend
Alteryx
We're trying right now to get more people using it at our company so we can send management documented cases for how we can expand and purchase Alteryx Server which will extend the capabilities even more and across more departments. It's been well suited for pretty much everything we do on a repeating schedule. It's worth the time to set up the workflows. When Treasury sends me the bank download now - I save it to a folder and run our workflows and send back 2 journal entries in .9 seconds. (yes - in less than a second it's finished running)
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Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
Alteryx
  • Pulling data from multiple disparate data sources.
  • Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
  • Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.
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Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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Cons
Alteryx
  • Steeper Learning Curve: Alteryx can have a steep learning curve for users who are new to the platform or have limited experience with data analytics. Enhancements to the user interface and user onboarding resources could help make the learning process more intuitive and accessible to a wider range of users.
  • Enhanced Data Visualization Capabilities: Alteryx offers basic data visualization capabilities, but there is room for improvement in terms of advanced visualizations and interactive dashboarding features. Adding more sophisticated chart types, interactive widgets, and customization options would enhance the data visualization capabilities within the platform.
  • Improved Error Handling and Debugging: Alteryx provides error handling mechanisms, but enhancing the error reporting and debugging capabilities would be beneficial. Improved error messages, better visibility into data flow, and debugging tools could help users troubleshoot and resolve issues more efficiently.
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Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
Alteryx
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
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Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Alteryx
I've found that while some things might take a little longer to create, the flexibility of Alteryx allows you to perform any function needed. I haven't found a use that was not available in Alteryx yet. APIs and XMLs can be created to perform certain functions. In addition, CMD line commands can be sent using Alteryx to perform certain functions as well.
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Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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Reliability and Availability
Alteryx
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
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Google
No answers on this topic
Performance
Alteryx
Alteryx is an extremely reliable platform. If there is an error in my workflow, I feel pretty strongly it was probably my fault. The platform also handles large amounts of data very quickly and can join/match, sort, filter, calculate on that data quickly as well. One of my favorite things to build into a workflow are the messages based on data/metadata and error messages based on errors I have come across before.
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Google
No answers on this topic
Support Rating
Alteryx
Stellar, bar-none. Some of the best support folks of any vendor. The Alteryx Community is the most responsive and supportive. On the rare occasion of a release issue or bug, we've been able to get quick help to solve the core problem. Alteryx does not play the blame game. They genuinely help the users solve their issues or respond to questions
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Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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In-Person Training
Alteryx
1st level of trainings which I've attended in Paris was easy and I was already knowing %90, that learning could have been an e-learning instead of in-person
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Google
No answers on this topic
Online Training
Alteryx
Very good, detailed online trainings which you can take at your own pace, and strong certifications exists, certifications are extremely detailed and hard...
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Google
No answers on this topic
Implementation Rating
Alteryx
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
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Google
No answers on this topic
Alternatives Considered
Alteryx
Alteryx is MUCH more user friendly. both provide the ability to code within them, but Alteryx has much nicer interface. The formula tools have a more simple language that is easier to learn than formulae in SSIS. Alteryx is easy to read with multi colored tools identifying what each one does. It also allows for macros. You can build your own tool to process records of data or batch records together.
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Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
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Scalability
Alteryx
Individual analysts can quickly generate results using their own copy of Alteryx Designer. But using the Server and developing macros for more complex needs can be time consuming.
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Google
No answers on this topic
Return on Investment
Alteryx
  • Error handling - allows controls to be built into workflows easily and allows them to be isolated and spat into control reports that can be easily reviewed and audited, thanks to the ability to create multiple outputs in one go.
  • Time-saving - saved huge amounts of time, especially when moving Excel processes into Alteryx.
  • Product development - allowed my firm to create products that we have been able to market and sell to clients.
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Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots

Alteryx Screenshots

Screenshot of Alteryx APA - Automating asset inputsScreenshot of Alteryx APA - Automating outcomesScreenshot of Alteryx APA - Data enrichment and insightsScreenshot of Alteryx APA - Data quality and preparationScreenshot of Alteryx APA - Data science and decisions