What users are saying about

Amazon SES

26 Ratings

Amazon SES

26 Ratings
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Score 8.4 out of 101

IBM Watson Campaign Automation

Top Rated
78 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Amazon SES

While most companies can get away with stock or lightly modified SaaS solutions, if email is absolutely core to your business, I'd recommend Amazon's Simple Email Service. It provides the lowest pricing outside of building up your own sender reputation, while providing the same flexibility and performance, especially if your application servers are already in AWS.
The drawback to all this power is that you need to dedicate engineering resources to building, modifying, and maintaining your email pipeline. If you can't justify those expenses, go with a SaaS product.
No photo available

IBM Watson Campaign Automation

Are templates easy to set up and troubleshoot - is interface something that is easy to utilize. Can queries easily be set up. Is the synchronization seamless between SP and SFDC
Maureen Kolb profile photo

Feature Rating Comparison

Email & Online Marketing

Amazon SES
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Amazon SES
IBM Watson Campaign Automation
8.0
Dynamic content
Amazon SES
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Amazon SES
IBM Watson Campaign Automation
7.0
Landing pages
Amazon SES
IBM Watson Campaign Automation
8.3
A/B testing
Amazon SES
IBM Watson Campaign Automation
8.3
Mobile optimization
Amazon SES
IBM Watson Campaign Automation
8.0
Email deliverability
Amazon SES
IBM Watson Campaign Automation
8.3
List management
Amazon SES
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Amazon SES
IBM Watson Campaign Automation
7.6

Lead Management

Amazon SES
IBM Watson Campaign Automation
6.7
Lead nurturing
Amazon SES
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Amazon SES
IBM Watson Campaign Automation
7.0
Data quality management
Amazon SES
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Amazon SES
IBM Watson Campaign Automation
6.0

Campaign Management

Amazon SES
IBM Watson Campaign Automation
6.2
Calendaring
Amazon SES
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Amazon SES
IBM Watson Campaign Automation
6.5

Social Media Marketing

Amazon SES
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Amazon SES
IBM Watson Campaign Automation
7.0
Social profile integration
Amazon SES
IBM Watson Campaign Automation
5.0

Reporting & Analytics

Amazon SES
IBM Watson Campaign Automation
6.0
Dashboards
Amazon SES
IBM Watson Campaign Automation
5.0
Standard reports
Amazon SES
IBM Watson Campaign Automation
7.0
Custom reports
Amazon SES
IBM Watson Campaign Automation
5.9

Platform & Infrastructure

Amazon SES
IBM Watson Campaign Automation
7.3
API
Amazon SES
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Amazon SES
IBM Watson Campaign Automation
5.0
Customizability
Amazon SES
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Amazon SES
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Amazon SES
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Amazon SES
IBM Watson Campaign Automation
8.0

Pros

  • Very high send rates. We often send out over 50,000 emails in a matter of minutes (30-40 minutes).
  • Very simple to authorize email sending from an entire domain.
  • You get full control of your emails and are not as strictly bound to a set of policies as you would be with an email "platform" like MailChimp. Of course, that means you have to do more legwork too.
Justin Schroeder profile photo
  • Marketing Automation
  • Scoring
  • Integration to CRM systems such as Salesforce.com
  • Email marketing
  • Database management
Dimitris Rakopoulos profile photo

Cons

  • SES knowledge to setup
  • Email marketing background to keep the lists with very low bounces and complaints
Luis Escoffié profile photo
  • I've been a customer for over 6 years and have very few complaints. And many that I had at one point or another along the way have already been improved. But if I have to pick one, my biggest complaint would be that there are a lot of options for achieving the same task (which is really not a bad thing!). The key to having all those options is knowing all of the finite details like what kind of reporting you will get with one option or another. Sometimes we've learned those lessons the hard way although it's never really caused a problem.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.5
Based on 30 answers
Although Silverpop are planning to address the weaknesses in the HTML editing features I think there are simpler and equally cost effective alternatives available to us now. The SalesForce integration will still be a key consideration when it comes to selecting alternatives but ease of use and good reporting capability will now be higher on the list of must haves
Dave Iles profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation8.0
Based on 6 answers
Lots of flexibility, easy to use but learning the intricacies can take some time
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Shannon Feldpush profile photo

Alternatives Considered

The process of setting up Amazon was really easy and straightforward compared to Mandrill.
And right now Mandrill is an add-on in MailChimp, so no longer a real alternative.
Luis Escoffié profile photo
As an Email Service Provider, it blows Constant Contact and Thindata out of the water. But as a reporting tool, it's difficult to navigate and lacks metrics.
Becca Ray profile photo

Return on Investment

  • Implemented the email service in minutes as the SDK is very easy to implement a sample.
  • Could send out thousands of emails in minutes and was able to send out bigger attachments in the email.
  • Engaging with users helped us in winning more number of users to install our App.
No photo available
  • Increased mailings
  • Easier database management
  • Central email database
Katie Callicutt profile photo

Screenshots

Pricing Details

Amazon SES

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details