What users are saying about
33 Ratings
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Score 8.7 out of 101
98 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

Amazon SES

Amazon SES is great for sending bulk mail, particularly notifications. It is not intended for holding a conversation as there is no way to view the mail that has been sent, so unless you are using a third party system that tracks what mail is being sent, such as a ticketing system like Kayako, you would not want to use it for regular communication.
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IBM Watson Campaign Automation

Silverpop is possibly an option for companies who are just starting with automation in general or are on a tight budget. For us, we run campaigns globally in multiple languages and we are quickly outgrowing it as our automation needs increase. We need an automation program that can grow and scale with us. Also, its important to have a support team that's responsive and listens to the issues that customers face and makes the necessary improvements. We are looking at other solutions like Pardot and Marketo and they have functionality and usability that far surpasses what we have in Silverpop.
Jennifer Lewis profile photo

Feature Rating Comparison

Email & Online Marketing

Amazon SES
IBM Watson Campaign Automation
7.3
WYSIWYG email editor
Amazon SES
IBM Watson Campaign Automation
4.8
Dynamic content
Amazon SES
IBM Watson Campaign Automation
8.0
Ability to test dynamic content
Amazon SES
IBM Watson Campaign Automation
7.4
Landing pages
Amazon SES
IBM Watson Campaign Automation
7.6
A/B testing
Amazon SES
IBM Watson Campaign Automation
7.4
Mobile optimization
Amazon SES
IBM Watson Campaign Automation
6.0
Email deliverability
Amazon SES
IBM Watson Campaign Automation
8.0
List management
Amazon SES
IBM Watson Campaign Automation
8.4
Triggered drip sequences
Amazon SES
IBM Watson Campaign Automation
8.2

Lead Management

Amazon SES
IBM Watson Campaign Automation
7.3
Lead nurturing
Amazon SES
IBM Watson Campaign Automation
7.5
Lead scoring and grading
Amazon SES
IBM Watson Campaign Automation
7.0
Data quality management
Amazon SES
IBM Watson Campaign Automation
7.3
Automated sales alerts and tasks
Amazon SES
IBM Watson Campaign Automation
7.3

Campaign Management

Amazon SES
IBM Watson Campaign Automation
7.0
Calendaring
Amazon SES
IBM Watson Campaign Automation
6.6
Event/webinar marketing
Amazon SES
IBM Watson Campaign Automation
7.4

Social Media Marketing

Amazon SES
IBM Watson Campaign Automation
6.3
Social sharing and campaigns
Amazon SES
IBM Watson Campaign Automation
6.5
Social profile integration
Amazon SES
IBM Watson Campaign Automation
6.0

Reporting & Analytics

Amazon SES
IBM Watson Campaign Automation
6.7
Dashboards
Amazon SES
IBM Watson Campaign Automation
6.4
Standard reports
Amazon SES
IBM Watson Campaign Automation
7.3
Custom reports
Amazon SES
IBM Watson Campaign Automation
6.4

Platform & Infrastructure

Amazon SES
IBM Watson Campaign Automation
6.9
API
Amazon SES
IBM Watson Campaign Automation
7.9
Role-based workflow & approvals
Amazon SES
IBM Watson Campaign Automation
5.9
Customizability
Amazon SES
IBM Watson Campaign Automation
5.9
Integration with Salesforce.com
Amazon SES
IBM Watson Campaign Automation
8.4
Integration with Microsoft Dynamics CRM
Amazon SES
IBM Watson Campaign Automation
5.4
Integration with SugarCRM
Amazon SES
IBM Watson Campaign Automation
8.0

Pros

Amazon SES

  • Amazon SES is a simple service that's not bloated with unnecessary features.
  • It's fast and reliable. You can literally send thousands of emails without any issue.
  • 10 cents for 1000 emails? The price is just simply amazing!
Arnas Kazlauskas profile photo

IBM Watson Campaign Automation

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston profile photo

Cons

Amazon SES

  • It could be more user-friendly for non-tech-savvy people.
  • I've praised that it does not have any unnecessary features. However, some people could use implemented tools.
  • Initial limit is too low but you can lift it with no issues.
Arnas Kazlauskas profile photo

IBM Watson Campaign Automation

  • I think the Programs functionality of Engage is amazing, and you can really do a lot of awesome stuff with it -- but testing (and sometimes even updating) a program is laborious and sometimes difficult to do. I know they are aware of this and there has been much discussion regarding the topic on the community forum and within Silverpop.
  • The WYSWYG editor used by Silverpop (at the time of this writing is a version of FCK Editor) isn't super great in terms of the HTML it produces. It's not going to maim your email to look terrible, but it will alter your code if you have imported it (ex, changing hexidecimal colors to rgb, adding various font and span tags, etc). Nothing super critical, and if the user is comfortable with HTML - probably won't care (or even be aware it's doing it).
  • CRM Integration. Currently, Silverpop integrates with Salesforce.com (SFDC) and MS Dynamics. Salesforce integration has been available for years, and I cannot personally speak to it. We use MS Dynamics, and it is in its infancy. Current features and functionality are extremely limited. The initial introduction of the integration service was introduced mid-2013. Also, there is additional cost (setup and monthly licensing fee) for CRM integration, and - at least for MS Dynamics, requires a subscription to Scribe Online for usage (another cost, but not through Silverpop).
Michael Hobley profile photo

Likelihood to Renew

Amazon SES

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 5.5
Based on 30 answers
Creating a marketing solution required a tool that would be used on a long term basis. So, Silverpop was chosen as a long-term solution. The tools and the roadmap ensures that it will be a tool used for a long time. The IBM acquisition indicates that Silverpop is a solution that can be the cornerstone of its marketing strategy
Dimitris Rakopoulos profile photo

Usability

Amazon SES

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 8.0
Based on 6 answers
Very easy to use, meaning you can save time by automating all the easy things that would otherwise be manual. Great, intuitive UI. Everything just feels really easy to do
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Reliability and Availability

Amazon SES

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

Amazon SES

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Amazon SES

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

Amazon SES

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

Amazon SES

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

Amazon SES

The process of setting up Amazon was really easy and straightforward compared to Mandrill.
And right now Mandrill is an add-on in MailChimp, so no longer a real alternative.
Luis Escoffié profile photo

IBM Watson Campaign Automation

IBM Watson Campaign Automation is more of an enterprise product for large organizations where you're plugging into all kinds of systems and workflows tend to be slower.
Lawrence Ladomery profile photo

Return on Investment

Amazon SES

  • We've been able to quickly implement mailchimp-like email sending into our products (our customer can send mass emails to their constituents) at a fraction of the cost of more robust services like mailchimp, all while making our product look more professional.
  • Our services that leverage SES are entirely white labeled, which increases customer confidence.
Justin Schroeder profile photo

IBM Watson Campaign Automation

  • ROI very much depends on the strategy driving a data-driven marketing project, and not so much the platform itself.
  • IBM Watson Campaign Automation is more expensive than other platforms to use, day in day out, because of its clunky interface.
  • It's a flexible product and can achieve more than most.
Lawrence Ladomery profile photo

Screenshots

Pricing Details

Amazon SES

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison