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Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Gong

    Score9.1 out of 10
    N/AGong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
    Pricing
    Apollo.ioGong
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioGong
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioGong
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    The pricing was better with Apollo.io and the feature set checked all the boxes for us. Gong didn't do everything we needed and then Chorus by ZoomInfo was about 10x the price, so it checked all the boxes for us and was also the best value compared to what we were using before …
    Incentivized
    Chose Apollo.io
    Apollo has many more features and seems to have a better database of prospects. From what I gather, LeadIQ uses only LinkedIn as its database. LeadIQ also leans heavily on Gong to provide certain workflows. There are not enough features provided with LeadIQ, hence why Apollo is …
    Incentivized
    Chose Apollo.io
    All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less …
    Incentivized
    Chose Apollo.io
    Apollo.io is a better product. Better valid email addresses
    Incentivized
    Chose Apollo.io
    Apollo is great because it gathers emails and phone numbers as well as makes calls and writes sequences all in the same tool.
    Incentivized
    Gong.io
    Chose Gong
    Analytics and transcription are far superior
    Incentivized
    Chose Gong
    Zoom has great integrations and summary tools. There is less insight at the company level, whereas Gong is built to give insight across the customer journey. Zoom pushes to Hubspot nicely, but Hubspot doesn't have the capabilities to organize this data at the company level in …
    Incentivized
    Chose Gong
    company chose gong
    Incentivized
    Chose Gong
    Gong is a clear winner against all competitors. The insights it provides are actionable, and their AI is by far the best among all the other tools.
    Incentivized
    Chose Gong
    Both Outreach and Salesloft allow for call recording but are missing all features that fall under call intelligence, and simply offer the option to go back and listen to calls.
    Incentivized
    Chose Gong
    We're currently using Hubspot as a CRM. I don't think we'll consider Gong as a CRM.
    We didn't have any similar solution to Gong before getting it.
    Incentivized
    Chose Gong
    Gong has the best AI out of these technologies. Its sequencing capability is a bit more complicated but for a growing SDR or AE team, its a perfect tool with its AI capabilities that we have not seen elsewhere.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    99%
    Would buy again
    652 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    99%
    Delivers good value for the price
    417 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    99%
    Happy with the feature set
    651 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    100%
    Lived up to sales and marketing promises
    369 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    98%
    Implementation went as expected
    285 Answers
    Features
    Apollo.ioGong
    Prospecting
    Comparison of Prospecting features of Apollo.io and Gong
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    Gong
    -
    Ratings
    Advanced search8.4193 Ratings00 Ratings
    Identification of new leads8.2193 Ratings00 Ratings
    List quality7.8196 Ratings00 Ratings
    List upload/download8.4184 Ratings00 Ratings
    Ideal customer targeting8.0191 Ratings00 Ratings
    Load time/data access8.2194 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Gong
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    Gong
    -
    Ratings
    Contact information8.3197 Ratings00 Ratings
    Company information8.4197 Ratings00 Ratings
    Industry information8.0195 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Gong
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    Gong
    -
    Ratings
    Lead qualification process7.9177 Ratings00 Ratings
    Smart lists and recommendations7.5177 Ratings00 Ratings
    Salesforce integration8.1115 Ratings00 Ratings
    Company/business profiles8.2184 Ratings00 Ratings
    Alerts and reminders7.7166 Ratings00 Ratings
    Data hygiene7.5184 Ratings00 Ratings
    Automatic data refresh7.5174 Ratings00 Ratings
    Tags7.8149 Ratings00 Ratings
    Filters and segmentation8.3179 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Gong
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    Gong
    -
    Ratings
    Sales email templates7.6170 Ratings00 Ratings
    Append emails to records8.0156 Ratings00 Ratings
    Conversation Intelligence Software Features
    Comparison of Conversation Intelligence Software Features features of Apollo.io and Gong
    Feature
    Apollo.io
    -
    Ratings
    Gong
    8.8
    231 Ratings
    10% above category average
    Speech-to-Text Transcription00 Ratings9.0228 Ratings
    Keyword Detection00 Ratings9.1225 Ratings
    Sentiment Analysis00 Ratings8.2203 Ratings
    Speaker Diarization00 Ratings8.6217 Ratings
    Call Recording Playback00 Ratings9.7230 Ratings
    Call Summarization00 Ratings9.1229 Ratings
    Conversion Metrics00 Ratings8.4204 Ratings
    Keyword Search & Retrieval00 Ratings8.9222 Ratings
    Call Tagging00 Ratings8.7210 Ratings
    Integration with CRM Systems00 Ratings8.7205 Ratings
    Best Alternatives
    Apollo.ioGong
    Small Businesses
    Owler
    Score9.7 out of 10
    Wingman (legacy product)
    Score9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Wingman (legacy product)
    Score9 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    Zoom Revenue Accelerator
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioGong
    Likelihood to Recommend
    8.6
    (220 ratings)
    9.2
    (676 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    9.4
    (15 ratings)
    Usability
    8.3
    (191 ratings)
    9.0
    (444 ratings)
    Availability
    -
    (0 ratings)
    6.4
    (2 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (2 ratings)
    Support Rating
    7.0
    (6 ratings)
    8.2
    (100 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    4.6
    (6 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (2 ratings)
    User Testimonials
    Apollo.ioGong
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    Gong.io
    First, it has completely changed the way I work. Before, I had scattered meeting notes; now everything is in one place, so I can go back to it and never miss a thing. Plus, it's made training and coaching much easier, not just for me, but for the entire org.
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    Gong.io
    • Provides executive summaries for meeting notes and email follow ups.
    • AI Briefs allow anyone to seek information on a particular customer in a matter of seconds.
    • Scores calls such as EBRs or new business sales calls that can be used by management for coaching.
    • Provides accurate forecasting and visibility to sales leaders.
    • Theme spotter can be used to gather feedback and provide data to management for opportunities we continuously here from our clients.
    • Accurately depict key points from conversations and allows for different brief themes to quickly get the information needed for teammates throughout the organization.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    Gong.io
    • A history tracker (similar to Google Sheets/Excel) - it'd be nice to see WHO was changing certain fields and when exactly.
    • Dark mode.
    • A quick checklist when getting started to ensure I'm getting the most out of the platform (e.g., Gong Connect, Gong Import).
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    Gong.io
    I don't make these decisions for our company, but I would highly encourage our use of Gong to continue. Gong has been very helpful in my sales role in terms of staying organized and on top of accounts, completing actions in a timely manner, and moving deals forward with better insights
    Incentivized
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    Gong.io
    I think Gong is really well organized, and everything is easy to find. There are other online services that I have used where things get really confusing, as there are too many tabs or things become bulky and unclear. I have not experienced that at all with Gong. Everything is really simply designed and easy to navigate
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Gong.io
    I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
    Incentivized
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    Gong.io
    This is nothing something I'm able to answer
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    Gong.io
    It stacks up in a different way. All of these companies try to do some feature that Gong does. Like Call recording, call analysis, AI discovery, Forecasting and Sales Activity tracking. Gong beats most, Otter.ai is a growing competitor though.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Apollo.io
    No answers on this topic
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Professional Services
    Apollo.io
    No answers on this topic
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    Gong.io
    • I don't have specific metrics since this feature isn't used in my job personally, but I do know that our sales and CS teams use Gong with SFDC opportunities to help with forecasting closed won opportunities based on intent captured within the call.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    Gong Screenshots

    Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.