Apollo vs. Gong

Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.

Incentivized

Appropriate when: There's some kind of repetition and success formula that you're trying to find out. You have a big team, and you're trying to find something that works. Then gong will be helpful. In my experience, B2B SaaS will almost always benefit from it. Less well suited when: You're making big deals over a small number of very specific clients. I worked for a little bit in government and oil&gas deals, and everything in each deal varies wildly - can't see gong being that big of a help here.

Incentivized

• Allows users to easily add new prospects to database without much manual effort at all
• Allows you to make cold calls from different area codes that are relevant to where your prospect is located
• Allows A/B testing for emails so you can figure out which ones are gaining the most traction
• You can also find prospects based off of title, company, technologies, etc

Incentivized

• Call recording: you can see a transcript and also set-up trackers for keywords like competitor names being mentioned.
• Active conversations in accounts: I get email reports on all active conversations that have happened with Gong so I can see across the Global team what meetings the team are having and make sure we are coordinated on large strategic accounts.
• Call sharing/collaboration: the native integration with Slack means I can tag and talk to my team about calls via slack messages, and then the conversation will still appear in Gong and vice versa. This helps my team receive feedback where they are working and removes the need to check Gong to see if there is feedback there. This helps reduce tech fatigue.

Incentivized

• Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
• The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
• Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
• The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).

Incentivized

• Notes in app - there needs to be an option to download your notes or a better formatted copy/paste for this function.
• Transcript - make this downloadable so it can be copied/pasted/reformatted for CSM's who have to input notes into other systems.

Incentivized

I gave this rating because Gong is the best Conversation Intelligence software in the Marketing. It is efficient, user-friendly and easy to integrate

Incentivized

I think it's very easy to use and navigate. Occasionally, I find something things harder to find or I am unsure of their meaning. The Gong support team though are excellent and will quickly help with answers or jump on a call to review where you are at. Generally, an easy to use tool.

Incentivized

I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.

Incentivized

I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt

Incentivized

I wasn't part of the team that implemented. I tapped "eight" above, because an alert appeared in the screen saying that this question was required.

Incentivized

I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.

Incentivized

The Gong video library is much easier to navigate. I like that everything is saved in one place that I can navigate instead of separate video files that I have to download. I also think it's really cool that our whole company can access and watch each other's meetings and videos. I sometimes watch videos of customer calls with the sales team when an account is being passed to me to get a better idea of what they've already discussed with our teams, and I'll watch calls where coworkers have discussed similar topics to what I'm working on to train myself on different subject areas. I enjoy how Gong promotes greater transparency within the company and greater collaboration between teams as a result.

Incentivized

I was not involved with the process

Incentivized

I was not involved with the process

Incentivized

• Generated a lot of expectations that were not real when we needed them
• The ROI was positive but we decided to stop using the tool
• We loved how easy to use it was and how easy it was to interact with the Support team
• There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand

Incentivized

• It helps me save time and push deals forward.
• It helps me track my deals and align more with pipeline and actual forecasting.
• It positively impacts the training and knowledge sharing with new hires and tenured reps.
• It helps to have a history of performance to better acknowledge praise and accomplishment within reps.