Apollo.io vs. Gong

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Gong
Score 9.2 out of 10
N/A
Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
Pricing
Apollo.ioGong
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioGong
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioGong
Considered Both Products
Apollo.io

No answer on this topic

Gong
Chose Gong
Analytics and transcription are far superior
Chose Gong
Zoom has great integrations and summary tools. There is less insight at the company level, whereas Gong is built to give insight across the customer journey. Zoom pushes to Hubspot nicely, but Hubspot doesn't have the capabilities to organize this data at the company level in …
Chose Gong
We're currently using Hubspot as a CRM. I don't think we'll consider Gong as a CRM.
We didn't have any similar solution to Gong before getting it.
Chose Gong
Gong has the best AI out of these technologies. Its sequencing capability is a bit more complicated but for a growing SDR or AE team, its a perfect tool with its AI capabilities that we have not seen elsewhere.
Chose Gong
Gong is a clear winner against all competitors. The insights it provides are actionable, and their AI is by far the best among all the other tools.
Chose Gong
Both Outreach and Salesloft allow for call recording but are missing all features that fall under call intelligence, and simply offer the option to go back and listen to calls.
Top Pros
Top Cons
Features
Apollo.ioGong
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.7
17 Ratings
0% above category average
Gong
-
Ratings
Advanced search7.417 Ratings00 Ratings
Identification of new leads7.417 Ratings00 Ratings
List quality7.617 Ratings00 Ratings
List upload/download8.416 Ratings00 Ratings
Ideal customer targeting7.717 Ratings00 Ratings
Load time/data access8.017 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.3
17 Ratings
5% below category average
Gong
-
Ratings
Contact information7.217 Ratings00 Ratings
Company information7.617 Ratings00 Ratings
Industry information7.016 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
4% above category average
Gong
-
Ratings
Lead qualification process7.914 Ratings00 Ratings
Smart lists and recommendations7.714 Ratings00 Ratings
Salesforce integration8.48 Ratings00 Ratings
Company/business profiles7.716 Ratings00 Ratings
Alerts and reminders7.114 Ratings00 Ratings
Data hygiene7.315 Ratings00 Ratings
Automatic data refresh7.415 Ratings00 Ratings
Tags7.010 Ratings00 Ratings
Filters and segmentation8.516 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
12 Ratings
7% below category average
Gong
-
Ratings
Sales email templates6.612 Ratings00 Ratings
Append emails to records7.111 Ratings00 Ratings
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Apollo.io
-
Ratings
Gong
8.6
84 Ratings
8% above category average
Speech-to-Text Transcription00 Ratings8.881 Ratings
Keyword Detection00 Ratings8.781 Ratings
Sentiment Analysis00 Ratings7.671 Ratings
Speaker Diarization00 Ratings8.778 Ratings
Call Recording Playback00 Ratings9.783 Ratings
Call Summarization00 Ratings8.482 Ratings
Conversion Metrics00 Ratings8.074 Ratings
Keyword Search & Retrieval00 Ratings9.080 Ratings
Call Tagging00 Ratings9.173 Ratings
Integration with CRM Systems00 Ratings7.770 Ratings
Best Alternatives
Apollo.ioGong
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Clari Copilot
Clari Copilot
Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Clari
Clari
Score 8.5 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
Clari
Clari
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioGong
Likelihood to Recommend
8.4
(36 ratings)
9.1
(528 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.1
(12 ratings)
Usability
8.7
(6 ratings)
8.9
(296 ratings)
Availability
-
(0 ratings)
6.4
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
9.0
(5 ratings)
8.7
(100 ratings)
Implementation Rating
-
(0 ratings)
6.1
(6 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
7.3
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(2 ratings)
Professional Services
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(2 ratings)
User Testimonials
Apollo.ioGong
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
Read full review
Gong.io
Gong is great for Sales people trying to capture all details with customer engagement, so it is ideal in that industry. I am not sure if Gong would be as strong of a tool if you are in Law or Finance there might be privacy concerns around what is said and stored.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Gong.io
  • AI summaries- reviewing everything discussed without going through the whole recording or transcript.
  • Next steps summary- helping me tie up my meeting with action items after the fact.
  • Call statistics let me know how frequently everyone is speaking and where patience can be practiced in allowing others to speak.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Gong.io
  • It could use a predefined follow-up email template and populate the predefined fields or questions.
  • It could ask you when to start recording (on Zoom) instead of doing it at some awkward random moment.
  • It sometimes misses the speaker when creating a transcript.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Gong.io
We love Gong and our customers like it too. We can bring additional value by being to provide a dialogue of all our customer conversations.
Read full review
Usability
Apollo.io
Apollo.io is very helpful for any sales team. It is a great way to create a large database of mostly accurate contacts. This has been very helpful for my sales team as we are constantly reaching out to prospects via phone and email and looking to be as strategic as possible which Apollo.io helps us with.
Read full review
Gong.io
It's got a solid infrastructure; it doesn't take too much time to understand how it works, and it can get many of the features up and running fairly quickly. It's pretty intuitive to use most of it, although some features might require a deeper dive. Sometimes, I find myself clicking through a million screens to get a report.
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review
Gong.io
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Gong.io
This is nothing something I'm able to answer
Read full review
Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
Read full review
Gong.io
The chorus is good, but Gong is a little better in every aspect. But not much. Outreach's AI is pretty good and helps with live training and feedback. I think many of the solutions are comparable; at that point, it's about what's in your current tech stack and how to avoid overlap. In my situation, we already have Hubspot, so Outreach was not required.
Read full review
Contract Terms and Pricing Model
Apollo.io
No answers on this topic
Gong.io
I was not involved with the process
Read full review
Professional Services
Apollo.io
No answers on this topic
Gong.io
I was not involved with the process
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Gong.io
  • Time savings on email recaps and meeting notes; fully automated if you let the team lean into these features!
  • It saves me time from having to attend every client call, especially since most of my team is 3 hours ahead of me, so I have limited time to join their calls to begin with.
  • Specific feedback about a moment vs. generic feedback.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Gong Screenshots

Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.