What users are saying about
25 Ratings
2 Ratings
25 Ratings
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Score 8 out of 101
2 Ratings
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Score 6.3 out of 101

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Likelihood to Recommend

AppNexus

AppNexus is generally well suited for the majority of display campaigns, and is more limited (at this time) for mobile. CPC campaigns for both display and mobile is typically limited. The platform is better suited for CPM campaigns
No photo available

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Celtra
8.5
Data Transfer
AppNexus
3.0
Celtra
8.0
DSP integration
AppNexus
3.6
Celtra
9.0

Ad Campaigns

AppNexus
5.1
Celtra
4.6
Ad campaign creation
AppNexus
5.4
Celtra
5.0
Ad deployment
AppNexus
5.0
Celtra
7.0
Display advertising
AppNexus
5.0
Celtra
7.0
Ad display and retargeting segmentation
AppNexus
5.0
Celtra
3.0
Sequence targeting
AppNexus
5.0
Celtra
1.0

Ad Reporting & Analytics

AppNexus
5.2
Celtra
10.0
Ad dashboards
AppNexus
5.0
Celtra
10.0
Ad performance reports
AppNexus
5.0
Celtra
10.0
Ad conversion tracking
AppNexus
4.5
Celtra
10.0
Ad attribution reporting
AppNexus
4.5
Celtra
10.0
Cross-channel ad management
AppNexus
4.6
Celtra
10.0
Ad forecasting and optimization
AppNexus
8.0
Celtra
10.0

Pros

  • Inventory - Clear ways to define journals, dating methods and unique identifiers
  • Data is curated to make everything as useful as possible - you can see what makes people click and what doesn't
  • You can easily match IDs to see which pages were browsed, which were clicked and to figure out which ads the user has or has not seen
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  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should
Matthew Stein profile photo

Cons

  • Data is only stored for a year, I'd like to see longer result storage
  • Sometimes it get confusing to find things based on the website organization
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  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available
No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

No photo available
I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
Matthew Stein profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • Allowed us to create better strategoies for clients besides buying directly with Publishers
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  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Celtra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details