What users are saying about
29 Ratings
3 Ratings
29 Ratings
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Score 7.1 out of 101
3 Ratings
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Score 7.3 out of 101

Likelihood to Recommend

AppNexus

AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.
No photo available

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
6.6
Celtra
8.5
Data Transfer
AppNexus
6.3
Celtra
8.0
DSP integration
AppNexus
7.0
Celtra
9.0

Ad Campaigns

AppNexus
6.6
Celtra
4.6
Ad campaign creation
AppNexus
5.2
Celtra
5.0
Ad deployment
AppNexus
6.5
Celtra
7.0
Display advertising
AppNexus
6.5
Celtra
7.0
Ad display and retargeting segmentation
AppNexus
7.8
Celtra
3.0
Sequence targeting
AppNexus
7.3
Celtra
1.0

Ad Reporting & Analytics

AppNexus
6.8
Celtra
10.0
Ad dashboards
AppNexus
6.6
Celtra
10.0
Ad performance reports
AppNexus
6.6
Celtra
10.0
Ad conversion tracking
AppNexus
7.5
Celtra
10.0
Ad attribution reporting
AppNexus
6.0
Celtra
10.0
Cross-channel ad management
AppNexus
6.2
Celtra
10.0
Ad forecasting and optimization
AppNexus
7.5
Celtra
10.0

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Celtra

  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should
Matthew Stein profile photo

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein profile photo

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Celtra

No score
No answers yet
No answers on this topic

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Celtra

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Celtra

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Celtra

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Celtra

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Celtra

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
No photo available

Celtra

I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
Matthew Stein profile photo

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Celtra

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
No photo available

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein profile photo

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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