What users are saying about
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47 Ratings
3 Ratings

Audiense

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47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Feature Set Ratings

    Listening/monitoring

    Audiense

    Feature Set Not Supported
    N/A
    10.0

    Socioboard

    100%
    Socioboard ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    10.0

    Socioboard

    100%
    Socioboard ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Audience targeting

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Content optimization

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Workflow management

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Engagement

    Audiense

    Feature Set Not Supported
    N/A
    10.0

    Socioboard

    100%
    Socioboard ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Bulk actions

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Marketing

    Audiense

    Feature Set Not Supported
    N/A
    10.0

    Socioboard

    100%
    Socioboard ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Content marketing

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Paid media management

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Channel coverage/integration

    Audiense

    Feature Set Not Supported
    N/A
    10.0

    Socioboard

    100%
    Socioboard ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Facebook

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    LinkedIn

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Google+

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Instagram

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Pinterest

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    YouTube

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    10.0

    Socioboard

    100%
    Socioboard ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Real-time tracking

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Competitor analysis

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    10.0

    Socioboard

    100%
    Socioboard ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Mobile access

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Attribute Ratings

    • Socioboard is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    10.0

    Socioboard

    100%
    2 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    10.0

    Socioboard

    100%
    1 Rating

    Usability

    8.0

    Audiense

    80%
    1 Rating
    10.0

    Socioboard

    100%
    2 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings

    Socioboard

    N/A
    0 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings

    Socioboard

    N/A
    0 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    10.0

    Socioboard

    100%
    2 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating

    Socioboard

    N/A
    0 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings

    Socioboard

    N/A
    0 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Read full review

    EmpMonitor

    No answers on this topic

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    Read full review

    EmpMonitor

    • Manage Multiple Social Accounts.
    • Team Collaboration.
    • Create Multiple Boards.
    Read full review

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Read full review

    EmpMonitor

    • The software logs out automatically
    • There should be more options for theme customization
    • I hope SocioBoard soon offers automation for other social media platforms, like TikTok
    Read full review

    Pricing Details

    Audiense

    Starting Price

    $99 per month

    Editions & Modules

    Audiense editions and modules pricing
    EditionModules
    Audience Insights6961
    Twitter Marketing (formerly Socialbro)392

    Footnotes

    1. per month (billed annually)
    2. per month (billed annually)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Socioboard

    Starting Price

    Editions & Modules

    Socioboard editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Audiense

      I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
      Read full review

      EmpMonitor

      No answers on this topic

      Usability

      Audiense

      The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
      Read full review

      EmpMonitor

      Chat support 24/7
      Read full review

      Reliability and Availability

      Audiense

      I have never had an issue.
      Read full review

      EmpMonitor

      No answers on this topic

      Performance

      Audiense

      I have never had an issue.
      Read full review

      EmpMonitor

      No answers on this topic

      Support Rating

      Audiense

      Any questions we had were promptly answered.
      Read full review

      EmpMonitor

      I don’t have to waste my team in creating content
      Read full review

      Online Training

      Audiense

      Pretty simple to start using. Have to do some self-study to learn more advanced features
      Read full review

      EmpMonitor

      No answers on this topic

      Implementation Rating

      Audiense

      Just a plug and play online tool
      Read full review

      EmpMonitor

      No answers on this topic

      Alternatives Considered

      Audiense

      I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
      Read full review

      EmpMonitor

      Read full review

      Return on Investment

      Audiense

      • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
      • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
      Read full review

      EmpMonitor

      • Team collaboration
      • RSS Feed Reader
      • Updated dashboard
      Read full review

      Screenshots

      Add comparison